The document discusses various social media platforms that are popular in Australia. It notes that Australians love social networking and on average are members of 2 social networking platforms. Facebook is discussed as the most popular platform in Australia with over 9 million users, or almost half the population. Other platforms mentioned include Twitter, LinkedIn, YouTube, and Foursquare. Statistics are provided on user demographics and behaviors on each of these platforms. The document also includes templates for creating social media marketing plans and checklists.

1. Tuggerah BEC – Zenith Tuggerah Tuesday 15th February 2011

2. Australians love social networking.

3. Australians love social networking.

4. Australians love social networking.

5. Australians love social networking.

6. Australians love social networking.

7. Australians love social networking.

8. Australians love social networking.

9. 1 out of 2 Australians use social networking on a regular basis.

10. On average, Aussies are members of 2 social networking platforms.

11. On average, Aussies are members of 2 social networking platforms.

12. On average, Aussies are members of 2 social networking platforms.

13. On average, Aussies are members of 2 social networking platforms.

14. On average, Aussies are members of 2 social networking platforms.

15. On average, Aussies are members of 2 social networking platforms.

16. On average, Aussies are members of 2 social networking platforms.

17. On average, Aussies are members of 2 social networking platforms.

18. On average, Aussies are members of 2 social networking platforms.

19. On average, Aussies are members of 2 social networking platforms.

20. On average, Aussies are members of 2 social networking platforms.

22. Today, think about which social networking platform best suits your target market, your business, and most importantly, you.

23. Blog is short for web-log. More than 120,000,000 blogs out there. Free blogging platforms. Host your own blog.

24. The most popular social networking platform in Australia and world-wide.

25. More than 550 million registered users. Works in 75 languages.

26. 2 billion photos uploaded every month.

27. 20 million users connect with Facebook Pages every day.

28. 29% of all time spent online by Australians is on Facebook. Over 700 billion minutes each month are spent on Facebook.

29. 9.2 million users in Australia alone – that’s almost half of us! That has more than doubled in the last 12 months.

30. We have 172 friends on average and 60% of people return daily.

31. The fastest growing demographic on Facebook?

32. The fastest growing demographic on Facebook? 55 to 65 year old females.

33. The second fastest?

34. The second fastest? 45 to 55 year old males.

35. 48% of 18-34 year olds check Facebook when they wake up, with 28% doing so before even getting out of bed!

36. 250 million people interact with Facebook from outside the official website on a monthly basis, across 2 million websites.

37. Over 200 million people access Facebook via their mobile phone. 48% of young people said they now get their news through Facebook.

39. 2 million friend requests are accepted

40. Around 2 million statuses are updated

41. Almost 3 million messages are sent

43. Facebook is now used by 1 in every 13 people on Earth.

44. Twitter grew by 1150% in the last 12 months. 300,000 new users every day. 75 million ‘tweets’ every day.

45. Only 4 out of 10 new users continued to use Twitter and many of them quit Twitter within a month of signing up.

46. 80% of Twitter usage is on mobile devices which means when someone has a bad customer experience, they can tell everyone – right there, right then.

47. Twitter Search.

49. flight centre

53. Twitter Advanced Search.

54. You can search: Words Phrases Geographic Location Dates Attitudes

56. “There’s a fly in my soup.”

57. Linkedin is social media for grown-ups.

58. There are around 1.2 million Aussies on Linkedin.

59. 80% of companies use Linkedin for the recruitment of new employees.

60. The average age of Linkedin users is 41, 80% of them have tertiary education, and the average household income is $110,000.

61. YouTube is the second largest search engine in the world after Google. In 2006, Google paid $1.65 billion to acquire YouTube.

62. 24 hours of video is uploaded to YouTube every minute. More video is uploaded to YouTube in 60 days than all 3 major US networks created in 60 years.

63. Hundreds of millions of videos are watched every month on mobile devices. The YouTube player is embedded across 10’s of millions of websites.

64. 46 years of YouTube videos are watched on Facebook every day. To watch every YouTube video would take just over 500 years.

65. 2 billionvideos are watched on YouTube every day. That’s 2,000,000,000 …

66. Location-based social networking.

67. Newcomer: Only2.6million users. 1 million check-ins every day.

68. Check-ins, Mayors… Really nerdy but is it right for your business?

71. Honeymoons.

72. Honeymoons. Australia: 9,200,000

73. Honeymoons. Australia: 9,200,000 Women: 4,800,000

74. Honeymoons. Australia: 9,200,000 Women: 4,800,000 Engaged: 189,540

75. Honeymoons. Australia: 9,200,000 Women: 4,800,000 Engaged: 189,540 NSW: 55,380

76. Honeymoons. Australia: 9,200,000 Women: 4,800,000 Engaged: 189,540 NSW: 55,380 30-40 years: 12,180

77. Honeymoons. Australia: 9,200,000 Women: 4,800,000 Engaged: 189,540 NSW: 55,380 30-40 years: 12,180 “travel” 620

78. Honeymoons. Estimated Reach: 620

79. Honeymoons. Estimated Reach: 620 Budget: $50 per day

80. Honeymoons. Estimated Reach: 620 Budget: $50 per day Sales: $16,240

81. Honeymoons. Estimated Reach: 620 Budget: $50 per day Sales: $16,240 Ad Spend: $27

83. Skin Care.

84. Skin Care. Australia: 9,200,000

85. Skin Care. Australia: 9,200,000 Men: 4,098,720

86. Skin Care. Australia: 9,200,000 Men: 4,098,720 Single: 988,000

87. Skin Care. Australia: 9,200,000 Men: 4,098,720 Single: 988,000 13-20 years: 287,800

88. Skin Care. Australia: 9,200,000 Men: 4,098,720 Single: 988,000 13-20 years: 287,800 Birthdays: 200

89. COMPREHENSIVE SOCIAL MEDIA MARKETING PLAN MINDMAP Social Networking Platforms Complimentary Social Networking Groups / Communities Events / Networking Advertising

90. Social Media Marketing Plan Checklist

93. Social Bookmarking

95. Social Bookmarking

96. Podcasts

98. Social Bookmarking

99. Podcasts

100. Webinars

102. Social Bookmarking

103. Podcasts

104. Webinars

105. Email Marketing

107. Social Bookmarking

108. Podcasts

109. Webinars

110. Email Marketing

111. Groups

113. Social Bookmarking

114. Podcasts

115. Webinars

116. Email Marketing

117. Groups

118. Events

120. Social Bookmarking

121. Podcasts

122. Webinars

123. Email Marketing

124. Groups

125. Events

126. Social Advertising

129. Creating custom tabs

130. Create tabs within tabs

131. Get more fans

132. Create compelling updates that encourage interaction

133. How to read the stats of your page

134. Even how to promote your page using Facebook AdsMoney-Back Guarantee! http://thebowditchgroup.com/facebookpageoverhaul

137. Total Value = $82.00Tonight Just $35.00