This document provides tips for checking your visibility on LinkedIn by having friends search for you using keywords from your profile. It recommends choosing 3 keywords present in your profile, having friends search for those keywords both within and outside your network, and observing details like whether you appear in search results, your rank within results, and implications of low visibility like searchers losing interest before seeing your profile. It concludes by offering to provide workshops or customized training to help enhance LinkedIn visibility.

1. Spectrum Consulting
Fostering Experience
A Simple Litmus Test
To
Check Your Visibility
on
LinkedIn
Spectrum Consulting
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2. Spectrum Consulting
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Marketing Strategy
Training
Employer Branding
Marketing Communications
Program Management
Mentoring
Digital Marketing
Fashion Designing
Cost Restructuring
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Trainer
Coaching
Product Marketing
Information Architect
Strategic Plannin
Business Process
Quality Management
Project Management
Market Research
Social Media
Automated Testing
Financial Management
Process Management
Team ManagementTechnical Recruiting
Analytics
Business Process
Operations Management
Sales
Data Mining
Energy & utilities Oil & Gas
Mobility
Cloud
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3. Spectrum Consulting
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4. Spectrum Consulting
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Choose three
Keywords
• Present in your LinkedIn profile which is a
representative of your needs
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5. Spectrum Consulting
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Ask a few friends of
yours who are, in
your, LinkedIn
network & outside,
your LinkedIn
network to search for
you, using the
Keywords

6. Spectrum Consulting
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For every
keyword that
your friend
applies the
search
criteria, Ask
your friend to
Check…
Visibility

7. Spectrum Consulting
Fostering Experience
How many search
results are there ?
Is it likely that
your friends
arrived at
different number
of search results ?
Did it ever occur
to you, why the
number of search
results could have
been different ?

8. Spectrum Consulting
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Did you
appear in
the search
results at
all ?

9. Spectrum Consulting
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Did you
appear in
the first
page of
the search
results ?

10. Spectrum Consulting
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Out of the
total
number of
search
results, wh
at is your
rank, where
did you
appear, ho
w deep did
you
appear?

11. Spectrum Consulting
Fostering ExperienceDid it ever occur, what
would the implications
of not being found on
top of the search
results

12. Spectrum Consulting
Fostering ExperienceIs it possible that the searcher’s eye
fell on potential competition before
his eye fell on yours ?

13. Spectrum Consulting
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Is it possible that the searcher lost
his interest in looking at relevant
search results before arriving at your
profile ?
YOU

14. Spectrum Consulting
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Would you like to
understand the science & art
of enhancing your visibility
on LinkedIn & get found for
your needs ?
On

15. Spectrum Consulting
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You may either attend our
we could customize the
workshops for your needs
or
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16. Spectrum Consulting
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Spectrum Consulting
Workshop Details :
http://www.slideshare.net/raghunathramaswamy7/spectrum-consulting-social-media-
workshop-30757909

17. Spectrum Consulting
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17
Other Slideshares
We have been consistently conducting LinkedIn Training
Programs since Oct 2012.
Our philosophy and approach is reflected in the following
documents
• Maximizing ROI on Social Media
• Endorsements: The hidden perils of your network
• Are you leveraging linkedin adequately?
• LinkedIn Profile Improvement Tips
• LinkedIn for Education: An implementation aid
• Spectrum Consulting Social Media Workshop Participants Feedback

18. Spectrum Consulting
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Spectrum Consulting
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Thank You
18
Contact:
Raghunath Ramaswamy,
raghu@spectrumconsultingindia.com
9840925155
Twitter:@RaghuRamaswamy
LinkedIn Pub url: http://in.linkedin.com/pub/raghunath-ramaswamy/2/216/341
is a registered trademark of LinkedIn Corporation