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Service Marketing Strategy Proposal PowerPoint Presentation SlidesSlideTeam
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Digital Advertising Agency For Business Growth Proposal Powerpoint Presentati...SlideTeam
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Capability Development PowerPoint Presentation SlidesSlideTeam
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Idea Proposal Powerpoint Presentation SlidesSlideTeam
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Service Marketing Strategy Proposal PowerPoint Presentation SlidesSlideTeam
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Example Investor Presentation PowerPoint Presentation SlidesSlideTeam
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New Product Radio Marketing Campaign Proposal Powerpoint Presentation SlidesSlideTeam
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Monthly Business Overview Powerpoint Presentation SlidesSlideTeam
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Business Transformation Proposal Powerpoint Presentation SlidesSlideTeam
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Business Proposal Powerpoint Presentation SlidesSlideTeam
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Digital marketing in business is a form of marketing communication used to encourage, persuade, or manipulate an audience to take or continue to take some action. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering.
Example Investor Presentation PowerPoint Presentation SlidesSlideTeam
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New Product Radio Marketing Campaign Proposal Powerpoint Presentation SlidesSlideTeam
Marketing has taken the businesses to a whole new level. Organizations have started experimenting with different marketing techniques to promote their products and services. One such marketing that is largely practiced by corporations and organizations is radio marketing. It is done to increase brand awareness and promote products. Incorporate our New Product Radio Marketing Campaign Proposal PowerPoint Presentation Slides and educate your audience about the importance of radio advertising for business. Understand your client's issues properly and offer them creative solutions to help them increase their customer base. Engage your audience with this aptly-designed cover letter and mention your key deliverables accurately. Ensure brand awareness, duly representation, and promotion of your customer’s products and maximum sales by employing our ready-to-use radio advertising PowerPoint template. With the assistance of our topic-specific word of mouth advertising proposal PowerPoint template, showcase various sections of your proposal in a well-organized format. Identify the company requirements, detail project goals and objectives comprehensively. Make use of our radio station marketing PowerPoint layout to highlight process flow in chronological order like basic analysis, structuring, advertisement script, and time frame. Promise strong brand position, faster revenues, effective marketing, and top-quality service by employing our radio commercials PPT graphic. A comprehensive package chart describes multiple advertising service packages separately. This gives the liberty to customers to choose the suitable one out of 4 packages. The price of each package has been mentioned in the presentation for customers' convenience. Various icons have been provided at the end of a presentation to help you make the proposal engaging. Adopt our content-ready PPT design to explain your organization's mission, vision, and core values. Build the confidence of your clients by disclosing clients’ testimonials, achievements, and awards with our PPT proposal graphic. Create a stunning proposal by downloading this explicitly-designed slideshow and get noticed by your clients. https://bit.ly/31yI8m2
Monthly Business Overview Powerpoint Presentation SlidesSlideTeam
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Scrutinize your business sales and growth with our monthly business overview PowerPoint presentation slides. It helps in ensuring the proper execution of the defined business strategic as well as the operating plans. This profitable Monthly Business review PPT design will portray the idea of business achievement however the methods for exact and effective business dissects measures. Apart from this, clarify different other components related with business review with our presentation template, for example, it helps in competent decision making, persuade employees to perform better, enhances client’s contentment rate, helps in achieving business objectives, gives new business opportunities, and so on. This business overview presentation is quite extensive and showcases monthly development rate of your company to the stakeholders and investors. This Monthly company Overview PowerPoint slides further helps in providing the accurate position of your business in the prevailing industry. Therefore, get this exclusive presentation layout and evaluate the performance of your organization structure. Our Monthly Business Overview Powerpoint Presentation Slides will fill in the gaps. They ensure everything is complete. https://bit.ly/3oLa7LI
If your company needs to submit a Enterprise Software Proposal Template PowerPoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. http://bit.ly/3b5zgac
Business Transformation Proposal Powerpoint Presentation SlidesSlideTeam
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Business transformation refers to a change management strategy that is required to run business operations. The main aim of business transformation is to align the organization with new ideas and vision. A readymade proposal is all you need where you can customize all the information as per your requirements. Showcase the methods that modify the existing business activities by using our topic-specific Business Transformation Proposal PowerPoint Presentation Slides. With the help of this interactive proposal PPT layout, you can highlight your new technologies and services. Take advantage of our engaging business change proposal presentation template to portray your proposal context, advanced services, business action plan, client testimonials, terms, and conditions, etc. By using this outwardly engaging organizational transformation proposal PowerPoint theme, you can talk about the overall investment your client’s need to do for their business transformation process that includes material purchase, research and inspection, programming and testing, and to communicate a new workflow. With the aid of our business change proposal PowerPoint presentation template, you can describe the project completion time your high-skilled professionals take to complete the project. Take the assistance of this well-informed PPT layout to highlight the services you provide such as design services, digital services, marketing sales, analytics and data interpretation, risk management, finance strategy, and many more. Use the engaging corporate transformation PowerPoint slide to show the logo of your company that helps you to stick to the brand’s identity. Employ this professionally designed corporate transformation PPT slide to outline various business plans that help clients in meeting their market requirements. The business transformation proposal template offers you plenty of space where you can show your rewards and certificates that strike a chord with your customers. With the help of a business change proposal PPT slide, you can talk about the skills and expertise of your professionals in an impressive manner. Download our eye-catchy business transformation PowerPoint presentation template to turn your prospects into clients. https://bit.ly/3mQgKKK
For social business to be a valuable strategic initiative it needs to support your business goals and objectives. This (revised) Social Business Strategy Map uses the Balanced Scorecard approach to help organizations define a strategic framework and determine the value for Social Business within their organization. It is a template that can be customized or you can work with Leader Networks to help develop the best approach for your organization.
Business Plan For New Company PowerPoint Presentation SlidesSlideTeam
Tailor your business plan to your audience with this Business plan for new company PowerPoint template. A business plan lays out a written plan from a marketing, financial and operational viewpoint. Form an outline for the way you want your business to run, Get this business plan PPT presentation to establish the firm grip of your new company in the industry to which it belongs. Include the overall budget, current and projected financing, a market analysis, and its marketing strategy approach via this business proposal. Show your clients the general layout of your business strategies with this PPT layout. Provide instructions for each step of your plan and its easy comprehension by your audience. Describe the organization, the market research, competitive analysis, sales strategies, capital and labor requirements, and financial data of your new company easily using this PPT presentation. Reduce the time to make an efficient and easy to read business plan. Download this Business plan PPT model to make your business presentation short and to the point. Ensure a golden jubilee with our Business Plan For New Company Powerpoint Presentation Slides. Continue to improve along the journey.
Strategy Mapping PowerPoint Presentation Slides is a custom virtual solution for management teams from all domains. This graphically-rich balanced scorecard methodology PowerPoint template deck assists you in strategy mapping. Represent strategic management goals with the help of the cutting-edge design of this PPT theme. Insightful data visuals make bland info interesting. This presentation piques the attention of the viewer allowing him to develop a deeper understanding of the subject. Employ flowcharts, dashboards, and other diagrams to add a visual layer in your balanced strategy planning PowerPoint presentation. Elucidate the essentials of effective BSC strategic planning. Convey the need, perspectives, and implementation of the BSC management technique. Further, this PowerPoint deck features easy-to-understand balanced scorecard strategy map representation. Consolidate scorecards department-wise. Use our professionally crafted PPT templates to highlight the BSC execution framework. Smash the download button on this business performance management PowerPoint theme to build a methodical and informative presentation within moments. Our Strategy Mapping PowerPoint Presentation Slides are explicit and effective. They combine clarity and concise expression. https://bit.ly/3992qXK
Business Development Strategy For Any Organization Powerpoint Presentation Sl...SlideTeam
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Business Development Strategy For Any Organization PowerPoint Presentation Slides is appropriate for entrepreneurs to showcase ways to expand business horizons. Our business strategy PPT theme helps you to outline marketing, customer, product, geographic, distribution, service, pricing, sales, and other strategies. Demonstrate the perfect growth strategy formula and its components by the means of this strategic business development plan PowerPoint template deck. Represent the product use cases, product dimensions that need improvement, and with the help of this business expansion PPT slideshow. The impactful data visualization tools of business growth plan PowerPoint theme help you to elucidate product, process, position, and paradigm innovation. The concise tabular format included in our corporate development plan PPT template assists you in analyzing your product against the competitors. Explain your target market and ways to strengthen the target market using the eye-catching graphical layouts of development planning PowerPoint presentation. So, download this company growth strategies PPT deck and create a captivating presentation within moments. https://bit.ly/3nt3o8E
This complete deck can be used to present to your team. It has PPT slides on various topics highlighting all the core areas of your business needs. This complete deck focuses on Enterprise Strategy PowerPoint Presentation Slides and has professionally designed templates with suitable visuals and appropriate content. This deck consists of total of fifty one slides. All the slides are completely customizable for your convenience. You can change the colour, text and font size of these templates. You can add or delete the content if needed. Get access to this professionally designed complete presentation by clicking the download button below. http://bit.ly/2OBjyuT
Sustainability Business Proposal Template PowerPoint Presentation SlidesSlideTeam
If your company needs to submit a Sustainability Business Proposal Template PowerPoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. https://bit.ly/2MhYACE
This complete deck covers various topics and highlights important concepts. It has PPT slides which cater to your business needs. This complete deck presentation emphasizes Performance Metric PowerPoint Presentation Slides and has templates with professional background images and relevant content. This deck consists of total of nineteen slides. Our designers have created customizable templates, keeping your convenience in mind. You can edit the colour, text and font size with ease. Not just this, you can also add or delete the content if needed. Get access to this fully editable complete presentation by clicking the download button below. https://bit.ly/30vqr7C
Manage the imposed or unplanned change with the help of professionally designed ready-made Change Management Introduction PowerPoint Presentation Slides. Drive an effective change within an organization using change management PPT slides. Get practical organizational change methodologies, frameworks, steps, processes and implement a successful change. Add change management PowerPoint slideshow and aware people in your organization about the change. This complete PowerPoint slideshow covers topics like change management implementation drivers, identify the change, types of change management, forces for change, gap analysis, organization change readiness checklist, etc. These change management introduction PPT slide layouts are editable. You can utilize them as per your organizational need. Make your employees ready for the change and go through a successful transition. Add organizational change management PowerPoint templates to control and improve processes for the betterment of an organization as whole. It becomes necessary in the business cycle of an organization to have business process reengineering. Adopt a change and go through a smooth transition with change management introduction PPT slideshow. Break it all down with our Change Management Introduction Powerpoint Presentation Slides. Allow every element to emerge effectively. https://bit.ly/39x1USX
Need project proposal PowerPoint presentation slides? Here we bring forth our readymade project proposal PPT templates to impress your clients. Our customizable service proposal template slides are the core from which a successful business originates. These project lifecycle PowerPoint templates help you successfully pitch program that will be profitable to your team and business as a whole. Our program proposal PPT designs cover all the innovative slides such as design process, target audience, marketing approach, social media approach, search marketing and program phases. Furthermore, our content-ready business plan PowerPoint illustrations have been designed by our knowledgeable designers and with vast research. Our project management presentation visuals outline project goals, objective & deliverables. These iterative and incremental program development presentation illustrations can be utilized for procurement, bidding, presales, marketing plan, SWOT analysis, business environment analysis, program research, and many more. Download our stunning research proposal PPT show to galvanize your audience!. Grins begin to appear on faces with our Project Proposal Powerpoint Presentation Slides. They ensure frowns disappear. https://bit.ly/3zFYQjn
Levers Of It Simplification PowerPoint Presentation Slides SlideTeam
This deck consists of total of thirtythree slides. It has PPT slides highlighting important topics of Levers Of It Simplification PowerPoint Presentation Slides. This deck comprises of amazing visuals with thoroughly researched content. Each template is well crafted and designed by our PowerPoint experts. Our designers have included all the necessary PowerPoint layouts in this deck. From icons to graphs, this PPT deck has it all. The best part is that these templates are easily customizable. Just click the DOWNLOAD button shown below. Edit the colour, text, font size, add or delete the content as per the requirement. Download this deck now and engage your audience with this ready made presentation.
Grab this content-ready Corporate Strategy PowerPoint Presentation Slides to develop extensive business strategy to reach to the desired goals. Create a plan where you prioritize business objectives, optimize financial performance and differentiate yourself from the competitors. Use corporate strategy PPT presentation templates to transform your mission and vision into solid strategies. This deck comprises of templates like executive summary, marketing plan objectives, identifying new marketing channels, brand promotion strategies for engagement, brand promotion, focus on your strengths, look to your competition, product feature comparison, annual budget, assets and revenue, company sales and performance, financial projections for strategic planning, funding requirement, use of funds, recruitment plan for HR department, operational plan, project timeline chart, SWOT analysis, and more. Add business strategy PowerPoint presentation slideshow to analyse competitive environment and work towards firm’s positioning in the market. Assess value creation and recommend specific actions that your organizations should take to grow and avoid pitfalls. Download ready-to-use corporate strategy PowerPoint presentation templates to enter established markets or create a new market. Enlighten folks on avoiding harm with our Corporate Strategy Powerpoint Presentation Slides. Inform folks about injurious elements. https://bit.ly/2TRC0Vk
Business Proposal Powerpoint Presentation SlidesSlideTeam
Requests for business proposals are one of the most effective ways to generate and convert leads. It does the job tremendously well when it comes to sales optimization. However, preparing a business proposition requires skill, effort, and experience. Documenting the right things in the right proportion is the secret to a responsive proposal. As professional PowerPoint template innovators, SlideTeam has designed 1M+ templates. Our latest addition will satisfy the responsive business proposal needs of entrepreneurs across all domains. Whether solicited or unsolicited, you can use these business Proposal Powerpoint Presentation Slides to convert every opportunity. All the templates in this deck are designed in alignment with the industry specifics. Research experts gather the data featured in our PPT slideshow. It is then passed on to the designers, who use state-of-the-art tools to organize the content in a visually gripping manner. The cover letter included in this PowerPoint layout will present the whole project in a nutshell. Present a crisp executive summary by highlighting your services/products, business vision, and value proposition. Our business offer PPT format gives to access to infographic-style slides. Further, showcase the background of the business project. Present the problem statement and solution for the commercial business proposal. With the help of a labeled diagram represent the time duration of each business project activity. Utilize the tabular layout to illustrate the cost estimate for business activity. Elucidate the business project benefits like cost avoidance, productivity, and revenue. Familiarize your clients with your organization. Introduce your team for the project, along with their roles and responsibilities. Maintain business transparency by showcasing all the terms and conditions. This includes initial setup, monthly fee, cancellation, and more. Communicate the forthcoming steps involved in successfully delivering the project. You can brief about the budget approval, fund posting, and project plan finalization. So, hit the download icon to begin instant personalization. https://bit.ly/2RQlN26
Business Operational Risk Management PowerPoint Presentation SlidesSlideTeam
Finding ways to reduce threats in business operations, then here You have professionally designed business operational risk management PowerPoint presentation graphics. Best thing is that with our content ready PPT you can easily manage your requirements and purposes of a risk assessment plan. To make this key risk indicator presentation more specific, we have added exclusive slides like industry operations summary, operational challenges, sales & marketing challenges, company strategy, product roadmap, financial summary, operating plan, threat mitigation strategies and many more. Not only this, our ORM presentation templates help to reduce the roadblocks in order to develop a better business management. Also, if you want to Create presentations on similar topics like risk assessment, implementation of threat control, strategic goals, tactical planning, integrated business planning, manpower planning, industry problem solving etc., then go with this organizational risk management PPT. So now what are you waiting for? Download our professionally created business operational risk management PowerPoint presentation graphics now and get the desired results. Address their gripes with our Business Operational Risk Management PowerPoint Presentation Slides. Identify cause for genuine complaint.
As Is To Be PowerPoint Presentation Slides SlideTeam
Evaluate current state and achieve desired state using professionally designed As Is To Be PowerPoint Presentation Slides. Bridge the gap between current and future state with the help of as is to be PPT presentation slides. Assess the current business scenario and strategize future development using current future state PowerPoint presentation templates. Use these templates for showcasing current future business state, before after business analysis, past present future, today tomorrow, gap analysis, business comparison, business results, achievements, and more. Use as is template to present the current state of the organization’s process, culture, and capabilities. Incorporate to be slide to describe the state of the organization you wish to achieve or how the organization’s process, culture, and capabilities will appear in future. This deck consists a set of professionally designed templates. These templates are editable. Change color, text, icon and font size as per your need. Download as is to be PowerPoint presentation templates to evaluate where improvements are needed and what’s the initial point for change. Doubt's don't haunt with our As Is To Be Powerpoint Presentation Slides. They will all get exorcised.
Digital marketing is new era for indian economy growth Sagnik Dasgupta
Digital marketing in business is a form of marketing communication used to encourage, persuade, or manipulate an audience to take or continue to take some action. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering.
Informe Audiencia Publica de Rendiciòn de Cuentas a la ciudadania 2016Universidad del Chocò
La Universidad Tecnológica del Chocó Diego Luis Córdoba, junto a toda la línea directiva presenta a toda la comunidad por medio de la Rendición de Cuentas los logros y metas durante la vigencia 2016 que son el resultado del trabajo conjunto y en minga de toda la comunidad Universitaria.
El rector Eduardo Antonio García Vega, tendrá la gran responsabilidad de entregar por medio de cifras, datos la buena gestión, igualmente, interactuar con otros entes administrativo o público interesado para dar garantía sobre la transparencia de la administración pública y posibilitar el acceso a la información.
Desde 1972 hasta hoy la UTCH viene cumpliendo en la formación de profresionales exitosos de alto nivel, en la mejora continua de los procesos y procedimientos, son 45 años en el que día a día sea ha trabajado en la consolidación de la Universidad acreditada de calidad con enfoque
MongoDB and DigitalOcean Automation with Cloud ManagerJay Gordon
Cloud Manager automation is an easy way to create new MongoDB deployments without having to do much of the underlying configuration work. This talk is how you can get started using automation on your droplets.
You found a page that needs optimizing… now what? Don't proceed blindly. Leverage these 4 key metrics for strategic, data-driven content marketing.
VIDEO: http://j.mp/1Jn1EWH
According to:Dr. Susan Babel , Psychologist:-
Emotions do Affect Chronic Pain.
She says that chronic pain, beside physical injury, may be caused by stress and emotional issues.
Let’s take a look at what pain in a particular area of your body indicates:
Complete Digital Marketing Training at Future Connect Trainingronniegabriel865
Future Connect Training offers a wide array of Accountancy and I.T. Training programs that cater to specific job requirements, focusing on enhancing your proficiency and employability. Our courses cover a range of areas such as bookkeeping, accounts assistant, final accounts, IFRS, Data Science, Data Analysis, Digital Marketing and technical CIS topics, utilizing industry-standard software such as Sage, Xero, SQL, Python, Tableau, Power Bi, Quickbooks, and Brightpay. You will receive comprehensive payroll and Sage payroll training as well as management accounts training. Our training programs incorporate various challenges, including quizzes, group discussions, practical projects and mock interview sessions, providing you with valuable experience that will boost your confidence.
For many, Social Media is a chaotic and scary new place. To me, it’s an opportunity for savvy organizations to accelerate their growth with this exciting new addition to integrated marketing and communications. Easier said than done! So, to deliver repeatable and measurable business results, I have developed this Social Media Marketing Framework (or shortened for Twitter to #SMMF). The Framework provides an execution blueprint that you can use to structure your social marketing activities to deliver exceptional results. It is focused on Marketing and Communications and defines common components that can be added by organizations to their existing marketing mix.
If you would like a copy of the PPT, please visit www.grahamlubie.com and contact me there or Tweet me at /grahamlubie.
Brochure digital marketing learning path board-infinity (1)NirupamNishant2
Board Infinity is a best digital marketing and data science institute in mumbai, which is a full-stack career platform for students and jobseekers enabled by personalised learning paths,career coaches and access to various job oppurtunities. We provide online and offline training in Data Science, Digital Marketing, Full stack Web Development,Product management< machine learning and Atrificial Intelligence,Online career counselling and other career solutions
Stephanie Söhnchen [ShareNOW], Give Them What They're Asking For: Using Data ...Khoros
74 percent of online consumers get frustrated when content is not personalised to their interests. With the data available, brands should deliver the experiences their audiences ask for across channels. Join this session to learn how you can unlock key insights to drive lasting customer loyalty.
Content marketing is the process of planning, creating, sharing, and publishing the content through channels such as social media, blogs, websites, podcasts, apps, print publications, and more. The goal is to reach your target audience and increase brand awareness, sales, engagement, and loyalty.
Effective marketing of business software to executive decision makers is increasingly challenging. With broad adoption of software as a service (SaaS), and high valuations for independent software vendors (ISVs), competition has grown dramatically over the last decade. Today, over 6,000 vendors compete in more than 300 software categories*.
So what can you do to stand out? Modern Marketing Partners released a new guide to improve your marketing tactics in order to sell more software, scale your organization, and land long term funding in order to improve your product offering.
With decades of combined experience in software marketing, Modern Marketing Partners can provide you a competitive edge to grow your business now or in the future. Contact us at 630-868-5060 to discuss your needs and start improving your sales.
Which Marketing Channels Should You Use, and Why? (Series: Digital Marketing ...Financial Poise
Some of the most commonly used marketing channels include websites, social media, email marketing, search engine optimization, content marketing and pay per click advertising. While these are all highly effective, they aren’t necessarily the best fit for every business, especially for the business that’s just getting started. Upon completion of this episode, the business owner will have a better understanding of the challenges and benefits associated with each of these marketing channels. They will also be able to more clearly understand whether or not each channel is a good fit for their marketing mix.
To listen to this webinar on-demand, go to: https://www.financialpoise.com/financial-poise-webinars/which-marketing-channels-should-you-use-2020/
Growth hacking tips and tricks that you can trySpringPeople
The term growth hacking has been gaining popularity in the tech space.In these slides, we will talk about tips and tricks that help a skilled growth hacker to grow their company.
In this file, you can ref free useful materials about what is affiliate marketing ppt and other materials for what is affiliate marketing ppt such as affiliate programs, affiliate tips…
Similar to How to creat Content Marketing Plan using Powerpoint Templates (20)
Chúng ta nghe nhiều cụm từ này, dịch ra tiếng Việt, tuy không thể hiện được 100% ý của cụm từ này, nhưng đại để là mức độ tham gia, mức độ cam kết của người lao động vào công ty. Tuy vậy, thực sự không phải ai cũng hiểu rõ nó. Engagement có nghĩa là người lao động cảm thấy họ có trách nhiệm với tất cả những công việc mà họ đang làm và sự đóng góp của họ cho sự phát triển của công ty. Nói nôm na, họ coi công ty là thực sự của chính họ và họ đang làm cho chính mình.
Một công ty mà có độ Engagement của nhân viên càng cao, công ty đó chắc chắn sẽ có rất nhiều cơ hội phát triển rất mạnh mẽ trong tương lai gần.
Bạn có muốn đánh giá mức độ Engagement của nhân viên trong doanh nghiệp của mình không? Hãy tham khảo bài đánh giá sau và áp dụng cho doanh nghiệp của bạn nếu cần nhé.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
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Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
How to creat Content Marketing Plan using Powerpoint Templates
1. How To Create a Content Marketing Plan using
PowerPoint Templates
In the last year the changes within the internet marketing space (SEO, SEM, Social Media and PR)
have forced the Marketing Agencies, Consultants, Startups and Corporate Marketing areas to drive
focus to their Inbound Marketing. In this post we will guide you for the initial steps any Marketing
area, startup or even consolidated corporate Marketing Agency should follow for the creation of
a Content Marketing Plan.
What is Inbound Marketing ?
Inbound Marketing is the combined effort of promotion (of a company, brand, product, service, etc.)
through different internet channels (ebooks, blogs, podcasts, videos, newsletters, SEO, social media
marketing and other channels of content) which help to attract customers. The focus of inbound
marketing is bringing customers IN the website instead of the marketer go to “search” for possible
customers. Inbound Marketing mantra is to “earn the customer” instead of “buying” the customer.
How to Start with Inbound Marketing?
In order to be successful at Inbound Marketing, companies need to invest in content, which if the
pushing force for Inbound Marketing campaigns. The amount of content generated by companies is
increasing dramatically, and consumer are receiving thousands of marketing messages in all of their
2. internet channels. Said this, it is extremely important to plan the content marketing efforts in order to
effectively reach the right audiences, add value to them and receive in exchange, their loyalty and
their business. Tied with the effectiveness, the ability to measure it is necessary in order to gather
data, calculate the Return of Investment (ROI) and be able to iterate the process with more
information that will help to improve the content and its reach.
Content Marketing Plan for Inbound Marketing
Content planning is one of the key success factors for an effective and efficient Inbound Marketing
Campaign. We will describe a simple four steps process combining general knowledge business and
marketing tools that will help you trace the path of your content strategy. The management tools
described apply to every planning activity and the value is not only driven through the final work
product, but for the process itself. SlideModel provides a set of Professional PowerPoint
Templates where the users can edit the placeholders and iterate over the management
tools through the analysis process.
The process and management tools we will describe in this post are the following:
Analysis of your current and past marketing efforts through the use of the SWOT tool.
Definition of clear objectives and how to measure them in order to build SMART KPI’s.
Brainstorm ideas for content, matching it to the stages in the buying life cycle (FUNNEL).
Create a Plan (Tasks, Resources, Duration) with a PowerPoint Timeline.
Content SWOT Analysis
What is SWOT?
SWOT is a popular analysis and decision-making management tool. The word is the acronym
for Strengths, Weaknesses, Opportunities and Threats. SWOT analysis is helpful for understanding a
current situation and be able to create a positive strategy. The tool framework is very simple, it
consists of a 2×2 matrix (4 quadrants), where each cell represents one of the components of the
SWOT acronym. This matrix should be analyzed jointly, in order to picture at the same time the
major components and visualize the relationships.
If you want a deeper understanding of the SWOT Analysis and a practical guide to create it with
professional SWOT PowerPoint Templates you can review our previous post “Best SWOT
Analysis Templates for PowerPoint“.
3.
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5.
6. The Planning SWOT Template is a professional presentation deck designed for showcasing SWOT
Analysis results to executive audiences. Using the traditional four quadrants layout, the design
combines thin curved arrows shapes mapping the four concepts Strengths, Weaknesses, Opportunities
and Threats.
SWOT Analysis is a powerful tool for strategic planning. Because of its simplicity and insightful
results, organisations around the world choose to include it in their strategy toolset. There are several
approaches to SWOT Analysis; the most used consists on working out the antagonic concepts:
1. Identify the organisation strengths. (Internal point of view)
2. Identify the organization weaknesses. (Internal point of view)
3. Identify the opportunities in the context of the analysis (External view)
4. Identify the threats in the the context of the analysis (External view)
5. Mitigate Threats reducing Weaknesses, using Strengths as a lever.
6. Amplify Strengths to be able to tackle Opportunities.
7. Create new Strengths that enable the competitive advantage over Opportunities.
8. Create new Strengths to eliminate Weaknesses.
Note that we introduced the context keyword in the approach. The context defines where the analysis
is placed. In a corporation, context can be defined as the market in which they operate, but if the
analysis is being carried out in an internal departments, for example Human Resources (HR), the
context can be the workplace.
The Planning SWOT Template is crafted in order to allow users to easily replace the placeholders
with their findings and conclusions. Each piece of the PowerPoint Templates are created with
PowerPoint objects, allowing the user to fully customize its appearance.
Current Content SWOT
The Content Analysis starts with a simple exercise; present the 5 major strategic strengths and
weaknesses of your current content marketing efforts. It could be difficult at the first try, but the
iterative approach, trying to reach the five points, is vital to analyze your knowledge about the
marketplace and environmental situation. In essence, you need to set a title for what is working well,
and what is not working. This deep thinking will trigger in the analyst or group of analysts, several
leverages that will allow fresh ideas in future steps of the process.
7. Our Customers are used to work with remote teams, and having a PowerPoint Templates as the
canvas for working through shared environments is ideal. You can use some tips of online
broadcasting from our previous blog “How To Broadcast PowerPoint Presentations Through the
Web“.
Using “virtual” sticky notes in the PowerPoint Slide makes it easy to keep the previous ideas and
track the evolution of the SWOT analysis. Also, printing the template in a poster and generate an
Agile meeting , working with tangible paper, also triggers interactions and creativity; take the
suggestion and try it, it has proven track.
Lets describe an example. Consider the “Stock Photo Business” where a company sells pictures to
their users. The content marketing SWOT could look like this, after a couple of iterations. Look at
the ideas and their evolution. The team starts to realize the effect of their content strategy. The
PowerPoint Template shows in one snapshot the full team ideation, and will be extremely easy to
showcase later.
STRENGTHS
Expertise in photography -> Photography DOY tutorial are recognized as professional.
Great Bloggers -> Recognized Photographers Blogging at regular pace.
Photography sites linked -> Content Referenced from partners networks with high authority.
SEO Optimized Content drives traffic.
8. WEAKNESSES
Our content is too focused on “bringing in”, but not on leading to conversion.
Not measurable results blinds calculation of ROI.
Not customizable content disables Targeting the right persona.
The second steps moves to the Opportunities and Threats. At this point the analysis has traversed the
initial iteration that breaks the ice of ideas. Now, strategic thinking flows, and opportunities are
clearer, and potential threats to them are not any more hidden.
OPPORTUNITIES
Advertising in Social Networks (Facebook) has less competition than Search and Display
Networks.
Creating a Youtube channel with photography tutorials can bring new customers to top of the
funnel.
Using the stock photos as content, generating “meaning” around them can help bring traffic
through SEO.
THREATS
Current Tutorials strategy has no entry barrier to be copied, and depends in paid advertising.
Competition can develop better influencers network.
Content Marketing investments will increase, noise will be generated by the amount of
content.
9. Defining Tactics and Actions over the SWOT
Once the SWOT analysis has concluded, is time to summarize the exercise and create an actionable
plan that takes advantage of it. Empowered by the strengths take action over the opportunities, and
knowing your weaknesses protect your Content Marketing efforts against the threats.
The following example applies for the SWOT Analysis described:
Change the approach of your Photography tutorials moving towards Edition of Photos in order
to create conversions.
Create a Content ROI system along the funnel, measuring acquisition costs, conversion rates
and amount spent in content creation, curation and promotion.
Test Social Media Advertising of Photography tutorials that had performed well in regular
PPC advertising and measure effectiveness and ROI.
Create a Youtube Channel of free photography tutorials powered by the partners network.
Develop an Affiliate program for Influencers in order to gain fidelity among them.
Take advantage of Bloggers and technology to help personalize content.
You can use one of our Text & Tables PowerPoint Templates in order to present the plan clearly
visually and add it to your deck.
10. Each of the sections describe the Actions that the plan will execute. This template allows clear
presentation of the ideas, catalogue them including an Id number and visually engage the audience
with top of the line PowerPoint Icons.
11. Define Content Marketing Objectives and Key Performance
Indicators (KPI’s)
After the analysis stage, the next step consists of defining the objectives that maps to the actions
described previously. For each objective it will be defined a key performance indicator (KPI) that will
measure the progress toward achieving the objective. This methodology is the basic foundation of the
strategic approach to Content Marketing and will provide visibility in order to understand if the
content marketing plan is on track or not.
12.
13.
14.
15.
16. RACE Digital Marketing Planning Framework PowerPoint Template is a professional presentation
with the steps Reach, Act, Convert and Engage incorporated into a model. It describes the steps for a
digital marketing plan, covering the main four steps for effective marketing in the web.
The framework, designed by Smart Insights, Dave Chaffey, has helped several internet marketers to
develop effective digital marketing plans, with 4 steps that cover the full customer lifecycle along the
marketing funnel. The steps of the model consist of:
Reach: Get the brand, product or service to be known in the web though different presence
(specialized websites, social, digital press, search engines,etc.)
Act: Get the just arriving users to interact with your product or service. Generate content for
them, provide trial, make them understand your value proposition.
Convert: Persuade the user to become a customer
Engage: Make the newly customer to become a loyal customer, with a higher lifetime value.
The framework provides a guide for the KPI’s to use and which of them apply on each step.
The RACE Digital Marketing Planning Framework PowerPoint Template is a 100%
editable presentation, ideal for presenting the created plan, with descriptive slides of each of the
framework steps. All the slides are created with PowerPoint shapes and icons, allowing the user to
fully customize the presentation to its corporate identity or branding palette.
Impress your audience with this professional flat design presentation.
17. RACE Framework
In order to define clear objectives for your Content Marketing is important to map them through the
marketing funnel. To strategically follow this approach we will use the RACE Digital Marketing
Planning Framework. The RACE framework covers the main four stages of the customer lifecycle
along the marketing funnel. The RACE Acronym states for:
Reach: Awareness, drive visits and presence.
Act: Engage Audience with brand. Interaction and Visits.
Convert: Achievement of marketing goals.
Engage: Build Customer Loyalty.
In each RACE Stage its necessary to define the objectives and KPI’s. For this purpose we will use the
second management tool, the SMART Objectives Goals setting framework.
SMART Objectives
18. SMART its a management acronym generally used to guide the process of goal settings in different
management areas (projects, business, strategies, etc). When the SMART principles are followed for
goals settings, the chances of success increases. The meaning of the SMART acronym is as follows:
Specific: The goal needs to be as specific as possible. It must be clear, unambiguous. A
specific goal is short, crisp and concise. Specific Goals always answer the 5 “W” questions
(What, Why, Who, Where, Which)
Measurable: If You Can’t Measure It, You Can’t Manage It. Goals need to be quantifiable.
Progress towards achievement must be measurable.
Attainable: Goals need to be possible, in a realistic scenario.
Relevant: Goals need to matter. Managers can choose infinite goals, but only a few will
matter.
Time-bound: Goal need to be achievable in a time frame, that could be planned.
How To Work With the RACE and SMART PowerPoint Templates?
As did with the SWOT template, we will explain how to take advantage of Professional
PowerPoint Templates, to guide the users strategic thinking through the process in an ordered and
structured fashion. The process continues from where it was left, the action plan, and places the
RACE framework PowerPoint Template in the board. The Template provides a matrix with 4 rows;
each row representing a stage of the customer lifecycle. The analysis team will start placing the
different actions in the correct stage of the lifecycle. It will happen three different scenarios:
Action will match a specific stage: Great, this is the best scenario.
Action will match more than one stage: Great too, this is the most common scenario. As a
rule of thumb, the team needs to match the most profitable stage in case this happens. This
kind of “untie” is part of general experience. Also, if the Content Marketing is mature enough,
19. the team could start A/B testing over the funnel stage (advanced stuff not covered by this
post)
Action will match no stage: Great too, this means, the action is not really “actionable” for
your content marketing plan. Return the idea to the previous stage for more “idation”
iterations.
Once your actions are placed along the customer lifecycle, start defining the objectives you want to
reach. For this purpose we will apply the SMART criteria on the first objective as an example.
Lets consider the action of the creation of the YouTube channel. This action is a driver for Organic
Traffic. What is what we want to achieve? We apply the SMART Objectives criteria to this action
in the following Slide Template.
20. After all our plan actions have a goal, and each goal has been analyzed through the SMART criteria,
we complete a snapshot of all the analysis conclusions in a RACE Matrix, where each row
represents a stage of the funnel and goals, KPI’s and actions are recorded for follow up.
21. Assets Analysis with Content Marketing Matrix and Content
Marketing Media Matrix
Once the content SWOT analysis is concluded and an actionable plan is in place across the customer
lifecycle, its important to identify the GAP’s between the content assets you organization creates, and
the content your audience may consume. At this point you have measurable objectives to achieve. It
is time to look into the content spectre your audience consumes, and identify if you need to adjust
your content generation strategy to fill the GAP. In this stage, it is also important to look to the
competition and understand their content strategies.
For this purpose we propose the use of the Content Marketing Matrix and the Content Marketing
Media Matrix. These tools are simple four (4) quadrant matrixes that used together can provide
insightful information of Content Assets GAP’s.
How to Use the Content Marketing Matrix?
The Content Marketing Matrix is a simple tool which aims to generate “quality conversations”
between the content creation teams and marketing stakeholders. Information about assets can be
organized in a visual perspective that provides insights about their possible effect over the audience
and the business.
22. From left to right the horizontal axis represents the buying funnel, from awareness to purchase. From
top to bottom, the Vertical axis represents the emotional effect that the content tries to generate in the
audience, ranging from emotional to rational. The tool places the different content assets across the
matrix, analyzing which is the content objective to the marketing organization and the emotion that
reflects. During this analysis the marketers may identify GAPS within the chain of content that
should guide the prospect from Awareness into Purchase, swinging within emotions and rationale.
Each Quadrant represents a two dimensional marketing objective, over the emotional axis and
lifecycle axis:
Educate: Create Rational content that will attract the audience through the initial stages of the
funnel. The objective is to educate the audience about the subject matter expertise of
the product and business industry. Ideal for Tutorials, Trends Reports, Press Releases and
Infographics. This quadrant reflects the organization knowledge and the willingness of
sharing it with their digital community.
Entertain: Create Emotional content to attract the audience through empathy into the initial
stages of the funnel. The audience will invest time in this content assets to satisfy their
entertainment needs. This assets include viral content over social networks, quizzes within the
user base, competitions between the users for an award, branded videos over Youtube or
online games.
Inspire: Create Emotional content to help the purchasing decision to guide the user from
customer to advocate. The content assets are generated through interaction with customers. In
this quadrant locate the content assets related to product reviews, grant access to your users
forum to share the content with the new audience, or find influencers to talk/write about your
product/service and generate sharable content with their mentions and endorsements.
Convince: Create Rational content to complete the purchasing decision. The assets located in
this quadrant should help the prospect to choose your product/service. Content under this
characterizations are product features , checklists, your users ratings , interactive demos or
webcasts. Finally the obligatory content is the Plans and Pricing sheet.
To start using the matrix you can download SlideModel’s Content Marketing Matrix PowerPoint
Template, a 100% editable version of the Content Marketing Matrix, with professional quality
Icons that makes easy the copy and paste of assets into the Matrix Map, in a “post it” fashion. The
process is simple and intuitive, the user selects the content assets icon and drags and drops it over the
empty matrix canvas. Iteratively, the users and audience starts to relocate the assets over the quadrant
covering the funnel. Immediately after the first iteration the stakeholders will identify the GAPs, and
will plan for the missing content.
How to Use the Content Marketing Media Matrix?
The content Marketing Media Matrix is an intuitive tool that helps understand the relative effort of
creation of media asset compared to the relative attention they will generate over the audience. Once
23. the Assets GAP was identified during with the Content Marketing Matrix, the team can work with the
Media Matrix and prioritize the efforts. As the previous tool, this is relative comparisons that
provides guides for insights analysis between involved stakeholders.
The process is simple, just drag and drop the assets over the matrix canvas and position their location
in the quadrants according to the effort and attention dimensions. Visually the team will clearly
identify which content are a priority and which will not be as effective.
Example of content GAP Analysis
Going back to our example, we had put both matrixes into practice to show the final result of the
analysis. The business assets of the example organization are focused on the photography and web
design industries, the content to guide the user through the funnel tries to generate a simple rational
path. No big branding efforts. The example clearly identified a GAP in the Entertain Quadrant, that
was analysed later in the media matrix to define which content assets was going to be created to fill
that GAP. The team decided to fill the GAP with Virals through social networks, as being the most
effortless content that could be generated reusing existing assets. Even though will not be the most
engaging, the GAP will be covered and measurable results will show the effect.
24. Create The Content Marketing Plan Roadmap
After the analysis steps have been completed, the content plan is in place, and the assets required are
agreed, is time to create a realistic timeline. To create the Roadmap we suggest the use of a Gantt
Chart Template. This template is suitable to represent tasks, resources and time in a visual way, and
extremely easy to edit through its data driven nature (you can edit it though Excel). The timeline will
25. contain the tasks involved in content creation and the tasks related to the publishing of each assets in
the different digital marketing channels. You can create one slide per task if you need to sub
subdivide the tasks and give a more detailed plan.
Conclusions
In this post we reviewed a simple analysis process to create a Content Marketing Plan. As a visual
tool, several PowerPoint templates served as canvas for the analysis sessions and for tracing the
analysis stages outcomes. Also, after the process was complete, all stages were easily presentable just
regrouping the slides we edited on each stage.
The process can be summarized in the following steps:
1. Study your current Strengths, Weaknesses, Opportunities and Threats (SWOT).
2. Design an actionable set of tasks that tackle the opportunities, leveraging the strengths.
3. Design an actionable set of tasks that protects you from the Threats and Mitigates your
Weaknesses.
4. Align the actionable tasks according to the customers life cycle (RACE).
5. Define SMART Objectives for the tasks across the funnel.
6. Identify the Content Assets GAPS with the Content Marketing Matrix.
7. Prioritize the Content Assets with the Content Marketing Media Matrix.
8. Create a Timeline for your Content Marketing Plan defining Resources and Durations.