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Strategy Map (English)
Prepared By:
Strategic Planning and Excellence Expert
Ahmed Ayesh
Organization NameOrganization NameCapacity&Capability
Perspective
Capacity&Capability
Perspective
Financial
Perspective
Financial
Perspective
Operational
Perspective
Operational
Perspective
Constituent
Perspective
Constituent
Perspective
Organization Mission:Organization Mission:
Customer 1 Customer 3 Customer 4Customer 2
F1: Apply best
practice financial
reporting
CC3: Develop
staff skills and
capabilities
C1: “Show me
National benefit”
O1: Instigate
policy &
Legislation
development
C4: “Increase my
market size”
C3: “Help me
develop my SME”
F3: Develop
effective multi-
year budgeting
F2: Ensure
diverse &
continuous
funding sources
Excellence culture
CC1: Streamline
processes &
develop
infrastructure
CC4: Strengthen
governance
structure
CC5: Develop and
communicate
Brand identity
O2: Excel in
Serving
constituents
O3: Effectively
communicate
with constituents
& Stakeholders
O4: Identify
opportunities
C2: “Show me
success stories”
CC2: Develop
effective KM
capabilities
Strategic Planning and Excellence Expert (Ahmed Ayesh)
Strategy Map (Arabic)
Prepared By:
Strategic Planning and Excellence Expert
Ahmed Ayesh
‫المؤسسة‬ ‫اسم‬‫المؤسسة‬ ‫اسم‬‫المؤسسي‬‫المنظور‬‫المؤسسي‬‫المنظور‬‫المالي‬‫المنظور‬‫المالي‬‫المنظور‬‫العمليات‬‫منظور‬‫العمليات‬‫منظور‬‫المتعاملين‬‫منظور‬‫المتعاملين‬‫منظور‬
‫المؤسسة‬ ‫رسالة‬‫المؤسسة‬ ‫رسالة‬
‫متعامل‬4 ‫متعامل‬2 ‫متعامل‬1‫متعامل‬3
‫ل‬1:‫أفضل‬ ‫طبق‬
‫في‬ ‫الممارسات‬
‫التقارير‬ ‫إعداد‬
‫المالية‬
‫س‬3:‫قدرة‬ ‫طور‬
‫ومهارات‬
‫الموظفين‬
‫م‬1:‫إعكس‬
‫الوطنية‬ ‫الفائدة‬
‫ع‬1:‫ويسر‬ ‫حفز‬
‫السياسات‬ ‫تطوير‬
‫والتشريعات‬
‫م‬5:‫حجم‬ ‫عظم‬
‫المتاح‬ ‫السوق‬
‫م‬4:‫في‬ ‫ساهم‬
‫المنشآت‬ ‫تطوير‬
‫اإلقتصادية‬
‫ل‬3:‫موازنة‬ ‫طور‬
‫ومتعددة‬ ‫فاعلة‬
‫السنوات‬
‫ل‬2:‫وجود‬ ‫إضمن‬
‫مالية‬ ‫مصادر‬
‫متنوعة‬ ‫داعمة‬
‫مستمر‬ ‫وبشكل‬
‫التميز‬ ‫ثقافة‬
‫س‬1:‫بسط‬
‫اإلجرااات‬
‫والعمليات‬
‫س‬5:‫هيكل‬ ‫عزز‬
‫الحوكمة‬
‫س‬6:‫هوية‬ ‫طور‬
‫داعمة‬ ‫مؤسسية‬
‫بها‬ ‫وتواصل‬
‫ع‬2:‫في‬ ‫تميز‬
‫المتعاملين‬ ‫خدمة‬
‫ع‬3:‫تواصل‬
‫مع‬ ‫بفاعلية‬
‫المتعاملين‬
‫والشركاا‬
‫ع‬4:‫الفرص‬ ‫أوجد‬
‫المتعاملين‬ ‫لدعم‬
‫م‬3:‫قصص‬ ‫إظهر‬
‫نجاح‬
‫س‬2:‫قدرات‬ ‫طور‬
‫إدارة‬ ‫في‬ ‫فاعلة‬
‫المعرفة‬
‫س‬4:‫بنية‬ ‫طور‬
‫معلوماتية‬ ‫تحتية‬
‫للتطوير‬ ‫داعمة‬
‫المستمر‬
‫المؤسسي‬ ‫والتميز‬ ‫االستراتيجي‬ ‫التخطيط‬ ‫خبير‬)‫عايش‬ ‫احمد‬(
Process Map (English)
Prepared By:
Strategic Planning and Excellence Expert
Ahmed Ayesh
Emp1Emp1 Emp2Emp2 Manager 1Manager 1Emp3Emp3
Start
Process Name: Promotional Request (PR)
Department Name:
Process Code:
Version No: 1
Process Name: Promotional Request (PR)
Department Name:
Process Code:
Version No: 1
Fill Promotional
request form
Sign form and send
it by email to
marketing analyst
Promotional
request form
Promotional
request form
Add Comment, A&P budget Status
then send PR to Lebanon Country
Manager and notify sales and
marketing directors
Above A&P
Budget
Yes
Review &
Approve
No
Send
Recommendations
to marketing and
sales Direcotrs
End
No
PR over 500
JD
Yes
Yes
BB
Review &
Approve
Yes
NoNotify Lebanon Country
Manager, sales and
marketing directors that
PR exceeded budget
AA
No
Send PR number and
inform Agent to Pay
the value of it
Company
Logo
AgentAgentMD 1MD 1 Committee 1Committee 1Director 1Director 1 CFOCFODirector 2Director 2
Process Name: Promotional Request (PR)
Department Name:
Process Code:
Version No: 1
Process Name: Promotional Request (PR)
Department Name:
Process Code:
Version No: 1
Review &
Approve
No
PR 501 -
1000 JD
Yes
Review &
Approve
PR 1001 -
5000 JD
Yes
BB
No
Yes
No
Review &
Approve
PR 5001 -
25000 JD
No
Yes
End
No
Review &
Approve
No
No
Pay PR
Value
Yes
AA
Yes
Yes
Above A&P
Budget
Send PR Recommendations to get
approval from top management
Yes
No
Company
Logo
Process Name: Promotional Request (PR) Version Number:
Department Name: Process code: 00000
Approved By: Page 1 of 1
Strategic Planning and Excellence Expert (Ahmed Ayesh)
Company
Logo
Process Information Card.
1. Objective:
To manage and follow up Promotional request.
2. Definitions:
3. Process Information:
• A&P budget set yearly by marketing and sales director.
4. Measures:
Measure Target
Duration of PR 1 Working days
Achieving promotional Objectives 100%
5. Related Documents:
• Promotional request form.
6. Review & Develop:
❖ This document must be reviewed yearly between OD and Concerned department.
Revision Number Revision Date Revised By
Definition Descriptions
A&P Budget Advertisement and promotion budget
PR Promotional Request
Process Map (Arabic)
Prepared By:
Strategic Planning and Excellence Expert
Ahmed Ayesh
‫ة‬‫ر‬‫إدا‬ ‫مدير‬1 ‫ة‬‫ر‬‫إدا‬ ‫مدير‬1 ‫الشركة‬ ‫موظفي‬‫الشركة‬ ‫موظفي‬
‫المفوض‬‫من‬‫مجلس‬‫ة‬‫ر‬‫االدا‬
‫بإعتماد‬‫السياسات‬‫التنفيذية‬
‫المفوض‬‫من‬‫مجلس‬‫ة‬‫ر‬‫االدا‬
‫بإعتماد‬‫السياسات‬‫التنفيذية‬
‫لجنة‬1 ‫لجنة‬1 ‫ة‬‫ر‬‫إدا‬ ‫محلل‬1 ‫ة‬‫ر‬‫إدا‬ ‫محلل‬1 ‫اء‬‫ر‬‫مد‬1 ‫اء‬‫ر‬‫مد‬1
‫البداية‬
‫السياسة‬ ‫إعداد‬ ‫أو‬ ‫تطوير‬
‫المطلوبة‬
‫وجدت‬ ‫إ‬ ‫الللمة‬ ‫التعديلت‬ ‫اء‬‫ر‬‫إج‬
‫مسودة‬ ‫على‬ ‫اللجنة‬ ‫توصيات‬ ‫حسب‬
‫التوقيع‬‫و‬ ‫لإلعتماد‬ ‫إرسالها‬‫و‬ ‫السياسة‬
‫العملية‬ ‫اسم‬:‫السياسة‬ ‫إعداد‬‫و‬ ‫تطوير‬
‫ة‬‫ر‬‫اإلدا‬ ‫إسم‬:‫ة‬‫ر‬‫إدا‬1
‫العملية‬ ‫رمز‬:
‫اإلصدار‬ ‫رقم‬:
‫العملية‬ ‫اسم‬:‫السياسة‬ ‫إعداد‬‫و‬ ‫تطوير‬
‫ة‬‫ر‬‫اإلدا‬ ‫إسم‬:‫ة‬‫ر‬‫إدا‬1
‫العملية‬ ‫رمز‬:
‫اإلصدار‬ ‫رقم‬:
‫السياسة‬ ‫إعتماد‬
‫وتوقيعها‬
‫على‬ ‫السياسات‬ ‫تحديثات‬ ‫كافة‬ ‫توثيق‬
‫كافة‬ ‫وإعلم‬ ‫المعلوماتي‬ ‫كة‬‫الشر‬ ‫نظام‬
‫التحديثات‬ ‫بهذه‬ ‫المعنيين‬‫و‬ ‫اء‬‫ر‬‫المد‬
‫إلكترونيا‬
‫النهاية‬
‫وإعداد‬ ‫تطوير‬ ‫طلب‬ ‫تعبئة‬
‫سياسة‬
‫أو‬ ‫لتطوير‬ ‫الحاجة‬
‫سياسة‬ ‫إعداد‬
‫النهاية‬
‫ال‬
‫أو‬ ‫ة‬‫ر‬‫المطو‬ ‫السياسة‬ ‫اسة‬‫ر‬‫د‬
‫التوصيات‬ ‫إضافة‬‫و‬ ‫المعدة‬
‫عليها‬
‫نعم‬
‫إعدادها‬ ‫أو‬ ‫ها‬‫تطوير‬ ‫تم‬ ‫التي‬ ‫السياسة‬ ‫مناقشة‬
‫المعتمد‬ ‫النموذج‬
‫للسياسات‬
‫تين‬‫ق‬‫ق‬‫المم‬ ‫الععاء‬ ‫تحديد‬
‫إعداد‬ ‫أو‬ ‫تطوير‬ ‫في‬ ‫للمشاركة‬
‫السياسة‬
‫تطوير‬ ‫طلب‬ ‫نموذج‬
‫سياسة‬ ‫إعداد‬‫و‬
‫الشركة‬ ‫شعار‬
‫المؤسسي‬ ‫والتميز‬ ‫االستراتيجي‬ ‫التخطيط‬ ‫خبير‬)‫عايش‬ ‫احمد‬(
Process Map Manual
Prepared By:
Strategic Planning and Excellence Expert
Ahmed Ayesh
Company
Logo
Title: Process Map Manual
• Objective:
Provide a standard that will unify the criteria used in creating Process Maps, and provide a
reference for people on how to read and use Process Maps.
• Definitions:
Shape Definition Description
Start End Start / End
This is where the flow starts and
ends.
Process
This is a processing step, an
action or operation.
Document
A document that has been used
or produced.
Decision
A decision is being made like a
question of IF statement.
Predefined Process
This is another process or
sequence of steps that are not
being skipped in the map.
Off page reference
Off page reference outgoing to
another page of the same process
map.
Off page reference
Off page reference incoming from
another page of the same process
map.
On page reference
On-page reference, kind of short
cut. And may be used as a
conjunction of multiple flows.
Arrow Direction of flow.
Function
Function
The organizational unit /
personnel
Company
Logo
Title: Process Map Manual
Shape Definition Description
PIC Process Information Card
A supplement document to the
process map that contains
(Objective, Definitions, Additional
information, Measures, Related
documents and Revision status.
• Reading Instructions:
1. The shape Start indicates the beginning of the process.
2. Each Function is responsible of executing the processes, predefined
processes and decisions listed inside their rectangular box in the process
map.
3. Some Functions may share responsibility for certain activities, in this case
they will be drawn between the Functions sharing the responsibility.
4. All flows finish with End shape.
5. The yellow color code means that the shape is linked to another process map
or document, except for End shape.
6. Red color illustrates time periods.

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Strategy map and Process map examples (English and Arabic)

  • 1. Strategy Map (English) Prepared By: Strategic Planning and Excellence Expert Ahmed Ayesh
  • 2. Organization NameOrganization NameCapacity&Capability Perspective Capacity&Capability Perspective Financial Perspective Financial Perspective Operational Perspective Operational Perspective Constituent Perspective Constituent Perspective Organization Mission:Organization Mission: Customer 1 Customer 3 Customer 4Customer 2 F1: Apply best practice financial reporting CC3: Develop staff skills and capabilities C1: “Show me National benefit” O1: Instigate policy & Legislation development C4: “Increase my market size” C3: “Help me develop my SME” F3: Develop effective multi- year budgeting F2: Ensure diverse & continuous funding sources Excellence culture CC1: Streamline processes & develop infrastructure CC4: Strengthen governance structure CC5: Develop and communicate Brand identity O2: Excel in Serving constituents O3: Effectively communicate with constituents & Stakeholders O4: Identify opportunities C2: “Show me success stories” CC2: Develop effective KM capabilities Strategic Planning and Excellence Expert (Ahmed Ayesh)
  • 3. Strategy Map (Arabic) Prepared By: Strategic Planning and Excellence Expert Ahmed Ayesh
  • 4. ‫المؤسسة‬ ‫اسم‬‫المؤسسة‬ ‫اسم‬‫المؤسسي‬‫المنظور‬‫المؤسسي‬‫المنظور‬‫المالي‬‫المنظور‬‫المالي‬‫المنظور‬‫العمليات‬‫منظور‬‫العمليات‬‫منظور‬‫المتعاملين‬‫منظور‬‫المتعاملين‬‫منظور‬ ‫المؤسسة‬ ‫رسالة‬‫المؤسسة‬ ‫رسالة‬ ‫متعامل‬4 ‫متعامل‬2 ‫متعامل‬1‫متعامل‬3 ‫ل‬1:‫أفضل‬ ‫طبق‬ ‫في‬ ‫الممارسات‬ ‫التقارير‬ ‫إعداد‬ ‫المالية‬ ‫س‬3:‫قدرة‬ ‫طور‬ ‫ومهارات‬ ‫الموظفين‬ ‫م‬1:‫إعكس‬ ‫الوطنية‬ ‫الفائدة‬ ‫ع‬1:‫ويسر‬ ‫حفز‬ ‫السياسات‬ ‫تطوير‬ ‫والتشريعات‬ ‫م‬5:‫حجم‬ ‫عظم‬ ‫المتاح‬ ‫السوق‬ ‫م‬4:‫في‬ ‫ساهم‬ ‫المنشآت‬ ‫تطوير‬ ‫اإلقتصادية‬ ‫ل‬3:‫موازنة‬ ‫طور‬ ‫ومتعددة‬ ‫فاعلة‬ ‫السنوات‬ ‫ل‬2:‫وجود‬ ‫إضمن‬ ‫مالية‬ ‫مصادر‬ ‫متنوعة‬ ‫داعمة‬ ‫مستمر‬ ‫وبشكل‬ ‫التميز‬ ‫ثقافة‬ ‫س‬1:‫بسط‬ ‫اإلجرااات‬ ‫والعمليات‬ ‫س‬5:‫هيكل‬ ‫عزز‬ ‫الحوكمة‬ ‫س‬6:‫هوية‬ ‫طور‬ ‫داعمة‬ ‫مؤسسية‬ ‫بها‬ ‫وتواصل‬ ‫ع‬2:‫في‬ ‫تميز‬ ‫المتعاملين‬ ‫خدمة‬ ‫ع‬3:‫تواصل‬ ‫مع‬ ‫بفاعلية‬ ‫المتعاملين‬ ‫والشركاا‬ ‫ع‬4:‫الفرص‬ ‫أوجد‬ ‫المتعاملين‬ ‫لدعم‬ ‫م‬3:‫قصص‬ ‫إظهر‬ ‫نجاح‬ ‫س‬2:‫قدرات‬ ‫طور‬ ‫إدارة‬ ‫في‬ ‫فاعلة‬ ‫المعرفة‬ ‫س‬4:‫بنية‬ ‫طور‬ ‫معلوماتية‬ ‫تحتية‬ ‫للتطوير‬ ‫داعمة‬ ‫المستمر‬ ‫المؤسسي‬ ‫والتميز‬ ‫االستراتيجي‬ ‫التخطيط‬ ‫خبير‬)‫عايش‬ ‫احمد‬(
  • 5. Process Map (English) Prepared By: Strategic Planning and Excellence Expert Ahmed Ayesh
  • 6. Emp1Emp1 Emp2Emp2 Manager 1Manager 1Emp3Emp3 Start Process Name: Promotional Request (PR) Department Name: Process Code: Version No: 1 Process Name: Promotional Request (PR) Department Name: Process Code: Version No: 1 Fill Promotional request form Sign form and send it by email to marketing analyst Promotional request form Promotional request form Add Comment, A&P budget Status then send PR to Lebanon Country Manager and notify sales and marketing directors Above A&P Budget Yes Review & Approve No Send Recommendations to marketing and sales Direcotrs End No PR over 500 JD Yes Yes BB Review & Approve Yes NoNotify Lebanon Country Manager, sales and marketing directors that PR exceeded budget AA No Send PR number and inform Agent to Pay the value of it Company Logo
  • 7. AgentAgentMD 1MD 1 Committee 1Committee 1Director 1Director 1 CFOCFODirector 2Director 2 Process Name: Promotional Request (PR) Department Name: Process Code: Version No: 1 Process Name: Promotional Request (PR) Department Name: Process Code: Version No: 1 Review & Approve No PR 501 - 1000 JD Yes Review & Approve PR 1001 - 5000 JD Yes BB No Yes No Review & Approve PR 5001 - 25000 JD No Yes End No Review & Approve No No Pay PR Value Yes AA Yes Yes Above A&P Budget Send PR Recommendations to get approval from top management Yes No Company Logo
  • 8. Process Name: Promotional Request (PR) Version Number: Department Name: Process code: 00000 Approved By: Page 1 of 1 Strategic Planning and Excellence Expert (Ahmed Ayesh) Company Logo Process Information Card. 1. Objective: To manage and follow up Promotional request. 2. Definitions: 3. Process Information: • A&P budget set yearly by marketing and sales director. 4. Measures: Measure Target Duration of PR 1 Working days Achieving promotional Objectives 100% 5. Related Documents: • Promotional request form. 6. Review & Develop: ❖ This document must be reviewed yearly between OD and Concerned department. Revision Number Revision Date Revised By Definition Descriptions A&P Budget Advertisement and promotion budget PR Promotional Request
  • 9. Process Map (Arabic) Prepared By: Strategic Planning and Excellence Expert Ahmed Ayesh
  • 10. ‫ة‬‫ر‬‫إدا‬ ‫مدير‬1 ‫ة‬‫ر‬‫إدا‬ ‫مدير‬1 ‫الشركة‬ ‫موظفي‬‫الشركة‬ ‫موظفي‬ ‫المفوض‬‫من‬‫مجلس‬‫ة‬‫ر‬‫االدا‬ ‫بإعتماد‬‫السياسات‬‫التنفيذية‬ ‫المفوض‬‫من‬‫مجلس‬‫ة‬‫ر‬‫االدا‬ ‫بإعتماد‬‫السياسات‬‫التنفيذية‬ ‫لجنة‬1 ‫لجنة‬1 ‫ة‬‫ر‬‫إدا‬ ‫محلل‬1 ‫ة‬‫ر‬‫إدا‬ ‫محلل‬1 ‫اء‬‫ر‬‫مد‬1 ‫اء‬‫ر‬‫مد‬1 ‫البداية‬ ‫السياسة‬ ‫إعداد‬ ‫أو‬ ‫تطوير‬ ‫المطلوبة‬ ‫وجدت‬ ‫إ‬ ‫الللمة‬ ‫التعديلت‬ ‫اء‬‫ر‬‫إج‬ ‫مسودة‬ ‫على‬ ‫اللجنة‬ ‫توصيات‬ ‫حسب‬ ‫التوقيع‬‫و‬ ‫لإلعتماد‬ ‫إرسالها‬‫و‬ ‫السياسة‬ ‫العملية‬ ‫اسم‬:‫السياسة‬ ‫إعداد‬‫و‬ ‫تطوير‬ ‫ة‬‫ر‬‫اإلدا‬ ‫إسم‬:‫ة‬‫ر‬‫إدا‬1 ‫العملية‬ ‫رمز‬: ‫اإلصدار‬ ‫رقم‬: ‫العملية‬ ‫اسم‬:‫السياسة‬ ‫إعداد‬‫و‬ ‫تطوير‬ ‫ة‬‫ر‬‫اإلدا‬ ‫إسم‬:‫ة‬‫ر‬‫إدا‬1 ‫العملية‬ ‫رمز‬: ‫اإلصدار‬ ‫رقم‬: ‫السياسة‬ ‫إعتماد‬ ‫وتوقيعها‬ ‫على‬ ‫السياسات‬ ‫تحديثات‬ ‫كافة‬ ‫توثيق‬ ‫كافة‬ ‫وإعلم‬ ‫المعلوماتي‬ ‫كة‬‫الشر‬ ‫نظام‬ ‫التحديثات‬ ‫بهذه‬ ‫المعنيين‬‫و‬ ‫اء‬‫ر‬‫المد‬ ‫إلكترونيا‬ ‫النهاية‬ ‫وإعداد‬ ‫تطوير‬ ‫طلب‬ ‫تعبئة‬ ‫سياسة‬ ‫أو‬ ‫لتطوير‬ ‫الحاجة‬ ‫سياسة‬ ‫إعداد‬ ‫النهاية‬ ‫ال‬ ‫أو‬ ‫ة‬‫ر‬‫المطو‬ ‫السياسة‬ ‫اسة‬‫ر‬‫د‬ ‫التوصيات‬ ‫إضافة‬‫و‬ ‫المعدة‬ ‫عليها‬ ‫نعم‬ ‫إعدادها‬ ‫أو‬ ‫ها‬‫تطوير‬ ‫تم‬ ‫التي‬ ‫السياسة‬ ‫مناقشة‬ ‫المعتمد‬ ‫النموذج‬ ‫للسياسات‬ ‫تين‬‫ق‬‫ق‬‫المم‬ ‫الععاء‬ ‫تحديد‬ ‫إعداد‬ ‫أو‬ ‫تطوير‬ ‫في‬ ‫للمشاركة‬ ‫السياسة‬ ‫تطوير‬ ‫طلب‬ ‫نموذج‬ ‫سياسة‬ ‫إعداد‬‫و‬ ‫الشركة‬ ‫شعار‬ ‫المؤسسي‬ ‫والتميز‬ ‫االستراتيجي‬ ‫التخطيط‬ ‫خبير‬)‫عايش‬ ‫احمد‬(
  • 11. Process Map Manual Prepared By: Strategic Planning and Excellence Expert Ahmed Ayesh
  • 12. Company Logo Title: Process Map Manual • Objective: Provide a standard that will unify the criteria used in creating Process Maps, and provide a reference for people on how to read and use Process Maps. • Definitions: Shape Definition Description Start End Start / End This is where the flow starts and ends. Process This is a processing step, an action or operation. Document A document that has been used or produced. Decision A decision is being made like a question of IF statement. Predefined Process This is another process or sequence of steps that are not being skipped in the map. Off page reference Off page reference outgoing to another page of the same process map. Off page reference Off page reference incoming from another page of the same process map. On page reference On-page reference, kind of short cut. And may be used as a conjunction of multiple flows. Arrow Direction of flow. Function Function The organizational unit / personnel
  • 13. Company Logo Title: Process Map Manual Shape Definition Description PIC Process Information Card A supplement document to the process map that contains (Objective, Definitions, Additional information, Measures, Related documents and Revision status. • Reading Instructions: 1. The shape Start indicates the beginning of the process. 2. Each Function is responsible of executing the processes, predefined processes and decisions listed inside their rectangular box in the process map. 3. Some Functions may share responsibility for certain activities, in this case they will be drawn between the Functions sharing the responsibility. 4. All flows finish with End shape. 5. The yellow color code means that the shape is linked to another process map or document, except for End shape. 6. Red color illustrates time periods.