The document outlines a proposal for a radio marketing campaign aimed at efficiently promoting a client's products and services to increase brand awareness and drive sales. It details the project objectives, advertising process, service packages, and investment options, along with the company's expertise and past success stories. Additionally, it includes terms of service and next steps for engagement between the company and the client.

1. New Product Radio Marketing
Campaign Proposal
Your Company Name

2. New Product Radio Marketing Campaign Proposal - Cover Letter
2
Dear (client_name),
Thank you for reaching out to us for your radio advertising needs. We understand that
the (client_name) is facing issues with regards to successfully advertising its products on
radio to increase its’s audience. Our company is prepared to deliver multiple services to
ensure that your products are duly represented and promoted.
We ensure that with our expertise, your company will be able to achieve the below
mentioned goals-
› To effectively promote the products and services for creating strong brand proposition
and integrity.
› To promote the products/services in order to cast a good impression about client’s
offerings and bring customers to store.
› To run the advertisement campaign effectively and efficiently for generating
maximum sales and revenue.
› Add text here
We will prepare the initial design phase of the project to give you appropriate look and
feel of the advertising campaign.
Feel free to contact us for more information.
Sincerely,
(company_name)

3. Table of Contents
3
Project
Context and Objectives
01
Our Process
› Advertisement Process Flow
› Service Packages
02
Your Investment
03
Company Overview
› Why Us
› About Us
› Our Team
04
Statement of Work
and Contract
06
Next Steps
07
Our Past Experience
› Client Testimonials
› Case Study
05

4. Table of Contents
4
Project
Context and Objectives

5. New Product Radio Marketing Campaign Proposal –
Project Context and Objectives
5
We have identified that your company (client_name) require radio advertising, for effectively communicating their
products/ services offerings.
The company needs to advertise their products/ services to target maximum number of people in rural and
urban markets.
PROJECT
CONTEXT
To effectively advertise and promote client’s products and services for creating
strong brand proposition and integrity.
To promote the products/services in order to cast a good impression about
client’s offerings and bring customers to store.
To run the advertisement campaign effectively and efficiently which can help in
generating maximum sales and revenue.
Add text here
PROJECT OBJECTIVES

6. Table of Contents
6
› Advertisement Process Flow
› Service Packages
Our Process

7. New Product Radio Marketing Campaign Proposal - Process Flow
7
Basic Analysis
› Determine advertisement budget
› Determine target audience
› Add text here
Show Structuring
› Decide flow of the advertisement
› Determine frequency of the advertisement
› Add text here
Advertisement Script
› Determine the story line
› Determine the kind of music to be played in the background
› Select appropriate voice over artists
Time frame
› Determine timing of the advertisement
› Add text here
› Add text here

8. New Product Radio Marketing Campaign Proposal –
Advertising Service Packages
8
Plan A PLAN B PLAN C PLAN D
› 30 Day Campaign - off hours (10:00
PM – 5:00 AM)
› 30 Day Campaign - prime time (5:00
PM – 10:00 AM)
› 20 Day Campaign - prime time (5:00
AM – 10:00 PM)
› 10 Day Campaign - off hours (10:00
PM – 5:00 AM)
› Total Advertising Seconds Per Day -
700
› Total Advertising Seconds Per Day -
800
› Total Advertising Seconds Per Day -
900
› Total Advertising Seconds Per Day -
700
› Spot Duration - 35 seconds › Spot Duration - 40 seconds › Spot Duration - 30 seconds › Spot Duration - 35 seconds
› Rotations Per Day - 20 › Rotations per day - 20 › Rotations per day - 30 › Rotations per day - 20
› Campaign Period - 30 days › Campaign period - 30 days › Campaign period - 20 days › Campaign period - 10 days

9. Table of Contents
9
Your Investment

10. New Product Radio Marketing Campaign Proposal – Your Investment
10
STAGES Price (IN USD)
Plan A 900
Plan B 1,200
Plan C 700
Plan D 600

11. Table of Contents
11
› Why Us
› About Us
› Our Team
Company Overview

12. New Product Radio Marketing Campaign Proposal – Why Us
12
Our client (client_name) requires radio advertising services for efficiently and effectively
targeting a large number of audience.
Strengths that will add to your firm
We help our clients to spread awareness and generate interest with effective
background music and sound content.
We assist organizations unearth, unfurl and unleash truly distinct positionings
Add Text Here
We provide in-depth, collaborative services to develop and maintain effective radio
advertising strategies that can fuel your company’s growth
We promise to work in close association with (client_name) and help them to get
rapid growth in sales and revenue.

13. New Product Radio Marketing Campaign Proposal –
About Us (Option 1 of 2)
13
Who We Are
For the last 23 years, we have provided clients with innovative and reliable advertising and marketing services. Whether it’s a television commercial ,
radio advertising campaign or digital marketing campaign, We have the creativity and expertise to successfully execute your advertising and marketing
plan and provide you more leads.
› Trust
› Consistent Improvement
› Respect for Diversity
Core Values –
To be the preferred advertising and marketing service provider worldwide.
Vision –
To work in close association with clients to ensure that they can get value for the money,
thereby availing the benefits of advertising.
Mission

14. Trust Consistent
Improvement
Respect for
Diversity
Core Values
To be the preferred advertising and marketing service provider worldwide.
Vision –
To work in close association with clients to ensure that they can get value for the
money, thereby availing the benefits of advertising.
Mission
Who We Are
For the last 23 years, we have provided clients with innovative and reliable advertising and marketing services. Whether it’s a
television commercial , radio advertising campaign or digital marketing campaign, We have the creativity and expertise to
successfully execute your advertising and marketing plan and provide you more leads.
New Product Radio Marketing Campaign Proposal –
About Us (Option 2 of 2)
14

15. New Product Radio Marketing Campaign Proposal – Our Team (1/2)
15
Senior Radio Jockey
KENDRA WILLIMS
› Write key credentials and major highlights of the team member”
› Add text here
› Add text here
Managing Director
JASMINE COOPER
› Write key credentials and major highlights of the team member”
› Add text here
› Add text here
Radio Jockey
NATASHA JAMES
› Write key credentials and major highlights of the team member”
› Add text here
› Add text here

16. New Product Radio Marketing Campaign Proposal – Our Team (2/2)
16
Relationship Manger
JAMES MILNER
› Write key credentials and major highlights of the team member”
› Add text here
› Add text here
Marketing Executive
MEGAN PETERS
› Write key credentials and major highlights of the team member”
› Add text here
› Add text here

17. Table of Contents
17
Our Past Experience
› Client Testimonials
› Case Study

18. WILLIAM SPENCER
JOHN HOOPER
Company Name
Designation
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Company Name
Designation
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New Product Radio Marketing Campaign Proposal –
Client Testimonials (1/2)
18

19. ADAM WATTS
Company Name
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MARRY SMITH
Company Name
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PETER TURNER
Company Name
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New Product Radio Marketing Campaign Proposal –
Client Testimonials (2/2)
19

20. New Product Radio Marketing Campaign Proposal – Case Study
20
– Michel Phillips (XYZ Solutions)
(company_name) has promoted our products and services on their radio channel . It was a remarkable experience to work with such
creative and dedicated professionals. Our sales is increased by 35%.
XYZ Solutions was looking for a channel that can promote their products/ services
and reach with largest audience in minimum span of time. They had limited budget
for advertising.
Problem-
We broadcasted XYZ solutions' advertisement on prime time with good music
background and between prime time shows, so that their products/ service offering
can target maximum number of audience.
Our Solution-
R E S U L T S
Sales increased
by 35%
Budget friendly
advertisement
Add
Text Here
Add
Text Here

21. Table of Contents
21
Statement of Work and Contract

22. New Product Radio Marketing Campaign Proposal –
Statement of Work and Contract
22
CONTRACT
› 3-week opportunity to review our work and provide feedback
› Not liable to the firm and third party for damages
Services Rendered
› We agree to put our best efforts in return we expect your cooperation
in providing needed information regarding website
Mutual Cooperation
› Fifty percent of initial fees at the point of contract signing and it will
act as deposit
› Remaining 50% has to be submitted after project completion
Terms of payment
› Right modify, reject, cancel or stop at any point processes but
are imbibed to reimburse us all costs and expenses
Plans Cancellation
› All efforts to preserve confidentiality of information
Confidentiality
› This agreement should commence from (date) and shall
continue till termination by either party by not less than 60
days notice given in writing.
Terms & Termination
Date: {date_submitted}
Between "us", {company_name}, and "you", {client_name}
You {client_name}, located at {client_address} are hiring {company_name} located at (address) to radio advertisement proposal at the estimated total
cost of $XXXX as outlined.
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23. Table of Contents
23
Next Steps

24. New Product Radio Marketing Campaign Proposal – Next Steps
24
It is requested to read the contract to get the understanding of the details involved in working with us. Everything should be fair, transparent
and easily understandable at the beginning in order to lay a solid foundation for better work relationship.
We firmly believe in clarifying things and sorting out the issues in order
to find the most suitable way to work together.
Discuss the desired changes
Accept the proposal
Sign and finalize the proposal
Submit an initial payment of 50% of total fee of project
Once we get the notification of your proposal acceptance, we will send you the
separate copy of the signed contract for your record
Feel free to contact
Add text here
{client_contact_first},{client_contact_last}
{client_name}
Signature
Default Contact
{user_assigned},{user_title}
Signature
Proposal Lead

25. New Product Radio Marketing Campaign Proposal – Follow Us
25
Contact with us Linked
Linkedin.com/company/@yourusername
Like us on Facebook
Facebook.com/company/ /@yourusername
Follow us on
instagram.com/company/ /@yourusername
Follow us on
twitter.com/company/ /@yourusername

26. New Product Radio Marketing Campaign Proposal – Contact Us
26
Email and Website
Company Address
Phone Number
Company Name

27. 27
New Product Radio Marketing Campaign Proposal – Icons Slide

28. 28
Additional Slides

29. New Product Radio Marketing Campaign Proposal – About Us
29
Target Audience
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Preferred by Many
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Value Clients
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30. New Product Radio Marketing Campaign Proposal –
Organization Mission and Vision Statement
30
1
Our Vision
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2
Our Mission
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3
Our Goal
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31. New Product Radio Marketing Campaign Proposal –
30 60 90 Days Plan
31
30
Days
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60
Days
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90
Days
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32. New Product Radio Marketing Campaign Proposal – Timeline
32
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2016
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2018
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2020
2017
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2019
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33. New Product Radio Marketing Campaign Proposal – Roadmap
33
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