This document discusses how to connect strategy to execution to achieve mission success. It notes that companies only achieve 33% of expected results from strategic plans due to failures in execution. It promotes using a flawless execution cycle of plan, brief, execute, and debrief to keep missions on track. Keys to successful execution include establishing an execution rhythm with weekly updates, starting with communicating the strategic purpose or "why", clearly communicating measurable goals on a scoreboard, and motivating and aligning the team on goals.

1. How to Connect Strategy to
Execution to Achieve
Mission Success
[Flawless Execution Webinar Series]
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2. David “Finch” Guenthner Billings, MT
• USAF F-16, T-38 & C-130 Instructor
• USAF Academy Graduate
• 80 Combat Missions in Iraq & Afghanistan
• Air Force One Advance Agent
• Founded Non-Profit Food Bank with Over 200,000
Meals Served to Those in Need
• Associate Partner, Afterburner, Inc.

3. How to Connect Strategy to
Execution to Achieve
Mission Success

4. PLANNING

5. BRIEFING

6. EXECUTING

7. Companies achieve only 33% of expected
results from their strategic plans.
The Gap between expectation and performance
is a failure of companies to execute strategy.
Marakon Associates and the Economist Intelligence Unit

8. TACTICALLY FOCUSED
ORGANIZATION
STRATEGICALLY ALIGNED
ORGANIZATION
Prometheus Process by John Warden. Copyright 2002-2012, Venturist ®, Inc.

9. Two Choices
Tactical VS Strategic
Tactically Focused Organization Strategically Focused Organization
Prometheus Process by John Warden. Copyright 2002-2012, Venturist ®, Inc.

11. Flawless Execution Cycle
PLAN BRIEF
EXECUTEDEBRIEF
WIN!

12. Flawless Execution Cycle
PLAN BRIEF
EXECUTE

13. VISION
without action is
DAYDREAM
ACTION
without vision is
NIGHTMARE

15. – “We are really good at Execution. We just
needed help building the plan.”
» SVP at a tactical planning session
– “We got distracted and didn’t complete our
Missions.”
» Same SVP 3 months later
15
Why Do We Need Disciplined
Execution?
Keep the Missions on track.

16. 21-Year Client Average
6.85
PLANNING
3.73
DEBRIEFING
5.01
BRIEFING
7.93
EXECUTING

17. Keys to Execution
› Execution Rhythm
› Start with “WHY”
› Communicate the Scoreboard
› “Two Week” Test

18. Execution Rhythm
Weekly Updates → The X-Gap
A Knowledge Transfer Meeting

19. Start with “Why”
Most important part of the Mission:
Strategic Alignment
Sense of purpose (and urgency)
What happens if we do nothing?

20. Communicate the Scoreboard
› Clear
› Measurable
› Achievable
› Technique:
Use Outlook Calendar

21. “Two Weeks” Test
Detractors and resistors will emerge…
Keep the team
Motivated and Aligned!

22. Key Takeaways
› Transfer knowledge with The X-Gap
› Start with “WHY”
› Communicate the Scoreboard
› Motivate and Align the team

24. Flawless Execution.
On-Demand
All the fundamentals of Flawless
Execution within easy reach.
www.afterburner.com/products-solutions/accelerator-academy/

25. David “Finch” Guenthner
linkedin.com/
in/davidfinchguenthner/
Afterburner, Inc Afterburner