The document discusses 5 ways to strengthen strategic planning, including staying strategic rather than tactical, focusing the dialogue, beginning with the desired future outcome in mind, identifying critical leverage points, and keeping the plan simple. It provides tips for each area such as defining key areas and campaigns, using a facilitator, and limiting the number of elements in the plan. The overall message is that companies can improve their ability to execute strategic plans by following these best practices for strategic planning.

2. Welcome – the session will begin shortly!
5 Ways to Strengthen
Your Strategic Planning Muscles

3. Joel “Thor” Neeb
@JoelThorNeeb

4. Companies achieve only 33% of expected results
from their strategic plans.
The Gap between expectation and performance is
a failure of companies to execute strategy.
Markon Associates and the Economist Intelligence Unit

5. • President of Afterburner
• USAF F-15 Mission Commander
• U.S. Presidential Escort Missions
• Air Force Academy Graduate
• M.S. Aerospace Science / MBA from UT
• Instructor Pilot of the Year at USAF Training HQ
• Embedded with Silicon Valley Tech Company in 2015
Joel “Thor” Neeb Atlanta, GA

6. Review: Prepping for Strategic Planning
Learn from the Past
Create Leadership Buy-in
Employ Open Planning
Answer this question: “Who are we?”
Arrive with a Framework

7. 01 Stay Strategic
02 Focus the Dialogue
04 Identify Critical Leverage Points
03 Begin with the End in Mind
05 Simplicity Beats Complexity
5 Ways to Strengthen Your Strategic Planning Muscles

8. • Zappos strategy: Redefine the online
shopping experience through fanatical
customer support
• Zappos tactics: hire for personality,
celebrate customer support, live the “Wow”
philosophy
01 Stay Strategic

9. • Strategic, not Tactical
• Strategy defines our tactics
• Determine what, not how
01 Stay Strategic

10. CONFIDENTIAL
Strategic Campaigns
HD Destination
VPs, Champions & BU Owners
Senior Directors, Directors & ICs
C-Suite and SVPs
Tactical Missions
Stay Strategic

11. • This is “heavy lifting” and overwhelming
• Too many people to be constructive
• Create equal voices
02 Focus the Dialogue

12. • Use a 3rd party facilitator
• Level the discussion playing field
• Create ROE, parking lot and schedule
02 Focus the Dialogue

13. • Sample schedule
– Day 1:
• Introduction/ROE
• Debrief results
• Define the future
• Define the environment
• Identify Critical Leverage
Points
02 Focus the Dialogue
– Day 2:
• Review/edit
• Identify Campaigns
• Create Identity
• Brief to team

14. 03 Begin with the End in Mind
You are in the future
• Describe your successful future in detail
• Focus on the Key Areas
• Alignment today by defining tomorrow

15. CONFIDENTIAL
Strategic Campaigns
HD Destination
VPs, Champions & BU Owners
Senior Directors, Directors & ICs
C-Suite and SVPs
Tactical Missions
THE FLAWLESS EXECUTION MODEL®

16. 04 Critical Leverage Points
Maximum impact, minimum effort
• Create an influence map of your network
• Identify the Critical Leverage Points
• Assess your ability to affect

17. Critical Leverage Points

18. Five Major
Record Labels
Online Music
Engineers
P.R.
Production
Retailers
Relations
Suppliers &
Video
High School
Students
Pirates Athletes
Apple Brand
Insight Matrix
Apple Ipod
iTunesLenny Kravitz,
U2
University
Students
Christmas
Gifts
Sony
Device
Design
$350
High Fidelity
Earphones
Attack Leverage Point with Intentional Actions

19. 05 Simplicity Beats Complexity
V Volatility
U Uncertainty
A Ambiguity
C Complexity

20. 05 Simplicity Beats Complexity
Simplify, Simplify, Simplify
• Max of 10 Key areas
• Max of 7 Critical Leverage Points
• 3-5 Strategic Campaigns
• Deliverable must fit on 4 slides
• 2 Posters

21. 01 Stay Strategic
02 Focus the Dialogue
04 Identify CLPs
03 Begin with the End in Mind
05 Simplicity Beats Complexity
5 Ways to Strengthen Your Strategic Planning Muscles

22. Please ask any question you have in the
Q&A box at this time

23. DON’T MISS OUR NEXT WEBINAR:
Now It’s Time to Execute!
WITH YEAR-END QUICKLY APPROACHING THIS IS A MUST ATTEND
Dec 15th 1:30pm ET
REGISTER NOW AT: flex.afterburner.com/strategic-plan-execution
@AfterburnerInc
#FlawlessExecution

24. Lets Connect!
Joel “Thor” Neeb
@AfterburnerInc
#FlawlessExecution
Thor@afterburner.com
Afterburner.com
Office: (404) 835-3500