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1. @HubSpot @
x
Moderator

2. @HubSpot @
The 4-Step Guide
To
LIKE THE PROS
DEMYSTIFYING INBOUND

3. @HubSpot @
COMPANY HIGHLIGHTS
- Oversaw fundraising promotions in the South East Asian tech industry that raised over $40
million USD (including exits for 2 startups)
- Planned and carried out campaigns that generated over $20 million SGD in free press.
-Organized corporate events, concerts and showcases all around Asia in which were attended by
over 500,000 people.
AGENCY

4. @HubSpot @

5. @HubSpot @
x
Moderator

6. @HubSpot @
2
1
4
3
Target
YOUR 4-STEP GUIDE
bit.ly/tatemplate

7. @HubSpot @
Build Your Persona
Target:
1
bit.ly/tatemplate

8. @HubSpot @
WHO DO I WANT
TO SEE MY CONTENT?
bit.ly/tatemplate

9. @HubSpot @
Create a Persona.
Visualize your
ideal customer.
Write it down.
bit.ly/tatemplate

10. @HubSpot @
YOU SHOULD
KNOW EXACTLY
WHAT THEY
CARE ABOUT
bit.ly/tatemplate

11. @HubSpot @
TALK TO THEM
(OR PEOPLE
WHO KNOW
THEM)
Sales
reps
Support
team
Your
network
bit.ly/tatemplate

12. @HubSpot @
GO ON A
PERSONA SAFARI
bit.ly/tatemplate

13. @HubSpot @
WHAT ARE THEY
ALREADY LOOKING FOR?
bit.ly/tatemplate

14. @HubSpot @
WHAT ARE THEY
ALREADY LOOKING FOR?
bit.ly/tatemplate

15. @HubSpot @
WHAT ARE THEY
ALREADY SEARCHING FOR?
bit.ly/tatemplate

16. @HubSpot @
WHAT ARE THEY
ALREADY SEARCHING FOR?
bit.ly/tatemplate

17. @HubSpot @
AGENCY ADELINE
Demographics:
• Singaporean Female, 30 y/o
• Boutique agency (5-20 employees)
• Account Manager
Aspirations:
• Be recognized as top performer
• Get more work-life balance
• Start her own business
What has her attention off-work?
• LadyIronChef
• Honeycombers
• Instagram Stories
*AKÏN’s TA Cheatsheet to be sent to all participants post Webinar!
bit.ly/tatemplate

18. @HubSpot @
2
1
4
3
Target
Optimize
YOUR 4-STEP GUIDE
helloakin.com

19. @HubSpot @
WHAT to choose &
HOW to tweak
Optimize:
2
helloakin.com

20. @HubSpot @
Convert
•Encourage leads to take action (via triggers)
•Automated marketing workflows for nurturing
•Acquisition of primary datapoints
Capture
•Create leads generation infrastructure
•Instil data-driven approach to profile leads’ intent
•Acquisition of secondary datapoints
Captivate
•Increase visibility and search-ability.
•Increase traffic from relevant target audience
•Increase overall brand awareness.
Inbound
Inbound interventions
Strangers
Visitors
Leads
Clients
helloakin.com

21. @HubSpot @
Campaign Creation & Management
CTA & Conversion Path Building
Individual Content/Offer Creation
Social Discovery & Prospecting
Landing Page Creation
Retargeting
Buyer Persona Development
Website Design
Keyword Research
On Page SEO
Blogging
Link Building / Off Page SEO
Social ad publishing and management
Email Marketing
CRM Implementation
Lead Nurturing and Automation
Integration Management
Sales Coaching
Ongoing CRM & Data Maintenance
Capturing TAs who
have shown interest via
leads generation
Captivating the right
Target Audience (TA)
and increase traffic
volume
Converting interested
leads who have
expressed intent via
nurturing
Strangers
Visitors
Leads
Clients
helloakin.com

22. @HubSpot @
POTENTIAL MARKET SIZE
HOW MANY OF THEM ARE THERE?
Captivate
helloakin.com

23. @HubSpot @
Get Completed
CALL TO ACTION:
helloakin.com

24. @HubSpot @
bit.ly/helloakin
#inboundTipsheet

25. @HubSpot @
GET PEOPLE
TO SHARE YOUR CONTENT
helloakin.com

26. @HubSpot @
GRABBED THEIR ATTENTION,
HOW DO WE THEN PROFILE INTENT?
Capture
helloakin.com

27. @HubSpot @
EXISTING FANS
HOW TO OPTIMISE TRIGGERS?
Convert
helloakin.com

28. @HubSpot @
2
1
4
3
Target
Optimize
Feature
YOUR 4-STEP GUIDE

29. @HubSpot @
Use P.R.O.M.O.
Feature:
3

30. @HubSpot @
P
R
O
M
O

31. @HubSpot @
Partner
R
O
M
O

32. @HubSpot @
WHO ELSE HAS
YOUR AUDIENCE?

33. @HubSpot @

34. @HubSpot @
Partner
Remix
O
M
O

35. @HubSpot @

36. @HubSpot @
Partner
Remix
Other people
M
O

37. @HubSpot @

38. @HubSpot @
Partner
Remix
Other people
Mark Zuckerberg
O

39. @HubSpot @
USE FACEBOOK ADS
TO BOOST YOUR POSTS

40. @HubSpot @
Partner
Remix
Other people
Mark Zuckerberg
Owned

41. @HubSpot @
Send emails to your
existing audience.

42. @HubSpot @
2
1
4
3
Target
Optimize
Feature
YOUR 4-STEP GUIDE
Understand

43. @HubSpot @
Analyze and Learn
Understand:
4
bit.ly/helloakin

44. @HubSpot @
So…
is all this
marketing stuff
working?
bit.ly/helloakin

45. @HubSpot @
Which sources
are driving
customers?
@HubSpot @ bit.ly/helloakin

46. @HubSpot @
Facebook
Content
Campaigns
Advertisements
Technological Innovations
A closed-loop marketing strategy will ensure all platforms are working in tandem,
and that proper tracking can be implemented. The data and insights gathered
through analytics and pixels will also greatly help to improve attribution analysis.
Influencer
Marketing
Supporting
Google
Adwords
Supporting
Directed Landing
Pages
Website /
Web App
Resources
Audience Pixels
Google Analytics
Conversion Pixels
Closed Loop
Marketing
Strategy
Tracking URLs /
Promotional Codes
Re-marketing Pixels
Attribution interventions
Enabled by Technology
bit.ly/helloakin

47. THE CLIENT
GUSH!
THE GOAL
Need paint? Go with Gush!
Gush, a paint that purifies the air of VOCs and toxins, approached us to help with
the soft launch of their product. We were tasked to create an impression with
both home-owners and the environmentally-conscious
THE SOLUTION
Employing inbound strategies over a month-long campaign, we created awareness
for the brand to a target audience we developed in accordance with the brand’s
offerings through specific, targeted advertisements.
We developed a landing page capable of converting visitors into leads, with
mechanics in place to further leverage on these leads’ personal networks. With the
obtained leads, we are able to then retarget and nurture them towards the eventual
end goal - purchase.
231k
TOTAL REACH
5.5k
TOTAL
ENGAGEMENT
24%
LEAD
CONVERSION
RATE
477
LEADS
COLLECTED
www.facebook.com/gowithgush
https://www.gowithgush.com/giftgush
THE RESULTS
CONSULTING LEAD GENERATION
SOCIAL MEDIA MARKETING
CONTENT DEVELOPMENT
LANDING PAGE DEVELOPMENT EMAIL
bit.ly/helloakin

48. THE CLIENT
Overseas Singaporean Unit (Prime Minister’s Office)
THE GOAL
Keeping Overseas Singaporeans (OS) connected
OSU’s main aim is to connect Overseas Singaporeans to home and foster a a sense
of community amongst them while abroad. To enable this, it is important to
increase awareness and build top-of-mind recall for The OS Portal, an important
touch-point for community information
THE SOLUTION
CONSULTING INBOUND MARKETINGGRAPHIC DESIGN
120
CONTENT
ASSETS
Together with the OSU team, we designed and executed strategies for editorial
content, online membership campaigns, as well as the management of writers and
featured interviewees. Through an inbound strategy, the OS Portal has moved beyond
a resource page providing just practical information information about living abroad. It
is now consistent with strategic considerations, offering a variety of relevant content
that caters to different OS touch points
BRAND STRATEGY
8
COUNTRIES’
DIGITAL
PLATFORMS
5TH
YEAR
RECONTRACT
www.overseassingaporean.sg
THE RESULTS
bit.ly/helloakin

49. @HubSpot @
OFFICE AUTOMATION MADE EASY
Repositioning a technical product for the everyday office worker
Growth
Strategy Visual
Branding
Lead
Generation
End Deliverables:
• Branding and CI development
• Consulting and strategy
• UIUX
• Lead generation strategy and execution
• CRM and Sales integration
• APACJ + US
180
Leads per Month
>$2 Mil
Attributed
Growth
16,000
Niche Audience
acquisition
bit.ly/helloakin

50. @HubSpot @
KEYTAKEAWAYS
3
Always
remember to
P.R.O.M.O.
4
Create a
Closed-
loop Marketing
Strategy
1
Get serious
about your
Persona
2
2
Select and
optimise for
the right
platforms
bit.ly/helloakin

51. @HubSpot @
x
Arvin Tang
Managing Director, AKÏN
www.linkedin.com/in/Arvintang
arvin.t@helloakin.com
Aaron Soh
Inbound Expert, Hubspot
https://www.linkedin.com/in/aaron-soh/
asoh@hubspot.com
bit.ly/helloakin