You may not have realized it before two weeks ago, but so much of our understanding of employer brand is based on the assumption that people tend to work in shared offices, sharing physical space dedicated to the company. But suddenly, we're in a remote world, so how do you maintain your employer brand now? While the rest of the world is thinking about how to work and manage teams within a remote world, your task is harder: How can you create and encourage an employer brand narrative that employees will live, promote and advocate for in this new world of work?

1. Managing an employer brand
when no one is in the same room

2. What’s changed?

3. Location.

4. Proximity.

5. Communication
tools and styles.

6. Culture.

7. Time.

8. Emotions.

9. Elena Valentine
Workplace Storyteller
James Ellis
Employer Brand Nerd
skillscout.com
thetalentcast.com
employerbrand.news
Hello!

10. How does this
your
employer brand?

11. What is your
employer brand
built on?

12. Do you say it?
Do you show it?
Or do people feel it?

13. Foundation?
Or fashion?

14. Core Strategies

15. Strategy 1:
People, people, people.

16. Strategy 2:
Real, not gloss

17. Show (not say) that people
bring their whole selves to work
Strategy 3:
Show (not say) that people
bring their whole selves to work

18. Strategy 4:
Leadership
matters

19. Strategy 5:
Democratise tools

20. Strategy 6:
Retail,
not wholesale

21. Making it work

23. Smartphone
Tripod
Audio

25. Let them tell their own story

27. McKinsey Blog | Pets

28. #workhardpethard | SAIC

29. #nationalwalkingday | Shaker Recruitment Marketing

30. Every. Dang. Day.

33. How does your company show that they care?

34. Make sparks
What’s one thing I’ve learned through this challenge?
What did I learn about myself? About my team?
What did I not expect to happen?
What’s a small win you had this week?
What’s one new thing you learned about a team member this week?
What does your mom think you do all day?
What’s the best advice you’ve ever gotten from your boss?

35. All it takes is on
quick email of
personal gratitude.
Create happiness.

36. Showcase
microcultures

38. Chief
Empathy
Officer

39. The reverse brief

40. Freebies

41. Elena Valentine
Thisisus!Makefriends!
elena@skillscout.me
@elena_valentine
linkedin.com/in/elenavalentine1
james.ellis@universumglobal.com
@TheWarForTalent
linkedin.com/in/TheWarForTalent
James Ellis

45. Strategy:
Retail not wholesale