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Did You Know?
• 69.4% of 996,000,000 use social media
• 50% of Facebook users are over 35
• Facebook’s 35-54 demo grew at ...
Atlanta
03/31/2009
What Is A Personal Brand?
What Is A Personal Brand?
Clothes
General Appearance
Smile
Voice
Experience
Facial Expressions
Charisma
Genuineness
Reacti...
What Is A Personal Brand?
Experience Story
What Is A Personal Brand?
Experience Story
Personal Branding: How to
Identify | Control | Amplify
Your Brand With a Single
Story
Identify Control Amplify
fear
stiction
Personal Branding: How to
Identify | Control | Amplify
Your Brand With a Single
Story
Identify
Your Story Starts With
How You’re Different
How You’re Different
Time For A Quiz
attributes
or
Pick One
Who Is This Person?
• Clever?
• Bold?
• Visionary?
• Smart?
• Confident?
• Honest?
How Do You Know?
• What clues did you pick up on?
• Could you read between the lines?
• How quickly did you get a feeling
...
Finding Your Story
What to Do Why?
Get interviewed Find your strengths and
your voice
Write your Reason for
Being
Brings c...
Personal Branding: How to
Identify | Control | Amplify
Your Brand With a Single
Story
Control
Social Media
Social Media
Social Media
You Can’t Really Control
What Others Say About You...
What Others Say About You...
Brittany Spears, Lindsay Lohan, Paris H...
...But You Can Give Them
Great Material To Work With
Great Material To Work With
It’s All About Clues
• What Gets Said
• By Whom
• How It’s Said
• Actions + Reactions
• Decisions
• Moments
• Feelings Per...
Controlling Your Story
What to Do Why?
Behave You’re always creating clues
Do things well Give others good things to talk
...
How To Monitor Yourself/Your
Story
How To Monitor Yourself/Your
Story
How To Monitor Yourself/Your
Story
Personal Branding: How to
Identify | Control | Amplify
Your Brand With a Single
Story
Amplify
Havana Nguyen
www.projecthavana.com
www.projecthavana.com
Wingate
QuickTime™ and a
decompressor
are needed to see this pic...
Havana Nguyen
www.projecthavana.com
www.projecthavana.com
Wingate
Amplifying Your Story
What to Do Why?
Use referrers Manage 10 people, get 100
good leads
Use your Reason for Being
daily
I...
Personal Branding: How to
Identify | Control | Amplify
Your Brand With a Single
Story
Identify Control AmplifyIdentify Con...
Remember
• Your story and your
experience are
two sides of
the same coin
• Be authentic
Thank You
Q&A
mike@MikeWittenstein.com
Thank You
Q&A
mike@MikeWittenstein.com
Thank You
Q&A
mike@MikeWittenstein.com
Remember...
No matter how much you spend
or how hard you try, your brand
can never be any better
than what your
customers
...
Personal Branding: How to
Identify | Control | Amplify
Your Brand With a Single
Story
Identify Control Amplify
A M F  Personal  Branding 090331
A M F  Personal  Branding 090331
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A M F Personal Branding 090331

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presentation on personal branding for executive level marketers at the Atlanta Marketers' Forum on March 31, 2009.

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A M F Personal Branding 090331

  1. 1. Did You Know? • 69.4% of 996,000,000 use social media • 50% of Facebook users are over 35 • Facebook’s 35-54 demo grew at 276% • Miami is fastest growing metro, 88.5% • Atlanta is slowest growing metro, 6.4% • 70% of Facebook users are overseas • Bottom line? Parents and job-seekers • See how important story is?
  2. 2. Atlanta 03/31/2009
  3. 3. What Is A Personal Brand?
  4. 4. What Is A Personal Brand? Clothes General Appearance Smile Voice Experience Facial Expressions Charisma Genuineness Reactions Aroma/Odor Skin Tone Facebook LinkedIn Reputation Gossip Story Resume Helpfulness Spitefulness Ego Athletic Ability Leadership
  5. 5. What Is A Personal Brand? Experience Story
  6. 6. What Is A Personal Brand? Experience Story
  7. 7. Personal Branding: How to Identify | Control | Amplify Your Brand With a Single Story Identify Control Amplify
  8. 8. fear
  9. 9. stiction
  10. 10. Personal Branding: How to Identify | Control | Amplify Your Brand With a Single Story Identify
  11. 11. Your Story Starts With How You’re Different How You’re Different
  12. 12. Time For A Quiz
  13. 13. attributes or Pick One
  14. 14. Who Is This Person? • Clever? • Bold? • Visionary? • Smart? • Confident? • Honest?
  15. 15. How Do You Know? • What clues did you pick up on? • Could you read between the lines? • How quickly did you get a feeling about this person? • How strong was the feeling? • What made it so strong? • Why are feelings so memorable?
  16. 16. Finding Your Story What to Do Why? Get interviewed Find your strengths and your voice Write your Reason for Being Brings clarity and purpose Ask for testimonials For fame and insight Speak (e.g. Icebreaker at Toastmasters) Clarity comes from trying a new story on
  17. 17. Personal Branding: How to Identify | Control | Amplify Your Brand With a Single Story Control
  18. 18. Social Media
  19. 19. Social Media
  20. 20. Social Media
  21. 21. You Can’t Really Control What Others Say About You... What Others Say About You... Brittany Spears, Lindsay Lohan, Paris Hilton
  22. 22. ...But You Can Give Them Great Material To Work With Great Material To Work With
  23. 23. It’s All About Clues • What Gets Said • By Whom • How It’s Said • Actions + Reactions • Decisions • Moments • Feelings Perceived
  24. 24. Controlling Your Story What to Do Why? Behave You’re always creating clues Do things well Give others good things to talk about She your ‘why’ and your ‘how’ So that others know what kind of hero you are Manage your reputation carefully If you don’t, you’ll lose control of it Addict-o-matic
  25. 25. How To Monitor Yourself/Your Story
  26. 26. How To Monitor Yourself/Your Story
  27. 27. How To Monitor Yourself/Your Story
  28. 28. Personal Branding: How to Identify | Control | Amplify Your Brand With a Single Story Amplify
  29. 29. Havana Nguyen www.projecthavana.com www.projecthavana.com Wingate QuickTime™ and a decompressor are needed to see this picture.
  30. 30. Havana Nguyen www.projecthavana.com www.projecthavana.com Wingate
  31. 31. Amplifying Your Story What to Do Why? Use referrers Manage 10 people, get 100 good leads Use your Reason for Being daily Improves consistency and raises your volume Automate www.ping.fm Stick to 5 points Makes your brand easier to understand Experiment with social media LinkedIn or XING, Facebook, Twitter, Ping.fm
  32. 32. Personal Branding: How to Identify | Control | Amplify Your Brand With a Single Story Identify Control AmplifyIdentify Control Amplify
  33. 33. Remember • Your story and your experience are two sides of the same coin • Be authentic
  34. 34. Thank You Q&A mike@MikeWittenstein.com
  35. 35. Thank You Q&A mike@MikeWittenstein.com
  36. 36. Thank You Q&A mike@MikeWittenstein.com
  37. 37. Remember... No matter how much you spend or how hard you try, your brand can never be any better than what your customers experience!
  38. 38. Personal Branding: How to Identify | Control | Amplify Your Brand With a Single Story Identify Control Amplify

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