How to Build Products in B2B by Oracle Director of Product
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Main takeaways: - What does it mean to be a Product Manager for products sold in enterprise B2B setting? - How do you build roadmap prioritization models when data is limited or skewed with fewer customers or based on conversations? Highlight the critical balance needed between judgement and data driven aspects - Why being a Product Manager in a non consumer facing product setting can be a blessing and curse at the same time? - Why you should care about this, because chances of landing a Product Manager job in company doing B2B instead of B2C, is probably a lot higher, given their share of wallet and sheer number - The key skills needed to succeed in enterprise setting
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How to Build Products in B2B by Oracle Director of Product
- 1. www.productschool.com How to Build Products in B2B by Oracle Director of Product
- 2. FREE INVITE Join 30,000+ Product Managers on
- 3. COURSES Product Management Learn the skills you need to land a product manager job
- 4. COURSES Coding for Managers Build a website and gain the technical knowledge to lead software engineers
- 5. COURSES Data Analytics for Managers Learn the skills to understand web analytics, SQL and machine learning concepts
- 6. COURSES Digital Marketing for Managers Learn how to acquire more users and convert them into clients
- 7. COURSES Blockchain for Managers Learn how to trade cryptocurrencies and build products using the blockchain
- 9. Building Products in B2B Space Fazal Gupta Director, Product Management, Oracle
- 10. My Info • Engineering & MBA background • Career spent in B2B Product Space • Experience across different stages of evolution of a product/Industry Keep in mind…Elephant & blind men tale
- 11. Agenda • What is B2B? A PM’s View • Is Building Products Different in B2B? • Possible Evolution Path of PM Role in B2B
- 12. What is B2B? A PM’s View
- 13. Buyer’s Persona is a Business
- 14. Is Learning about B2B Worth it as a PM? $1.3 Trillion Domain knowledge advantage
- 15. B2B Characteristics • Customer Personas • Diversity & Intent of Stakeholders • Customer Acquisition Cycle • Product Value Propositions • Adoption of Tech. Innovations Customer’s behavior drives the definition
- 16. Is Building Products Different in B2B?
- 17. What does a B2B PM Do? • Requirements Discovery • Roadmap Process • Development Process • Outbound Communication • Success Measurement
- 18. PM role with Company Maturity Growth Phase • Balanced growth • Thoughtful Investment • Process focus Start-up Phase • Acquire customer • Deal driven • Iterative but impactful Maturity Phase • Broader alignment • Incremental Innovation • Customer Retention
- 19. Evolution of PM Role in B2B… Will it converge with B2C?
- 20. B2B Product Management Evolution • Aligning UX Expectations • Similarity of Concerns • Data driven decision making • Buyer vs. Supplier Power • Unlikely your family can explain what your company does :)
- 21. –Deep Nishar “A great Product Manager has the brain of an engineer, the heart of a designer and the speech of a diplomat”
- 23. www.productschool.com Part-time Product Management, Coding, Data, Digital Marketing and Blockchain courses in San Francisco, Silicon Valley, New York, Santa Monica, Los Angeles, Austin, Boston, Boulder, Chicago, Denver, Orange County, Seattle, Bellevue, Toronto, London and Online