How to Build Customer Loyalty like Amazon Prime
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Amazon has exceeded just about everybody's expectations, due in large part to their loyalty program. In today's Marketing Monday, John and I talk about how to become the Amazon Prime of your Niche.
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Book Club Discussion - Nuts! Southwest's Crazy Recipe for Business and Perso...Paula Anderson Williams
This document summarizes reviews of the book "Nuts! Southwest Airlines' Crazy Recipe for Business and Personal Success". The majority of reviews (64%) gave the book 5 stars, praising its insights into Southwest's culture and history and saying it is a good read for anyone wanting to strengthen relationships. Some 1-star reviews criticized that it leaves out details like oil hedging and reads like corporate propaganda. The document also provides highlights about Southwest's founding in the 1970s and its outrageous corporate culture that emphasized humor, unselfishness and thinking like an owner.Book Club Discussion - Growth Hacker Marketing
Our book club selection for June was Growth Hacker Marketing by Ryan Holiday.
We’re a little late discussing it because, well, it’s summer. And because we wanted to get the last three videos out for our Marketing Lab members who are working on their Five Stories Every Aviation Brand Must Tell.
But, we’re catching up and I’m glad we did.
This is a great book for people who studied marketing before about 2000 and need an orientation to explain what the heck happened.
Aviation PR - Natural Disasters and Human Error
Aviation involves a lot of risk management, and aviation PR is based on the same discipline.
Chances are, at some point in the next few years, something bad is going to happen. It could be something outside of your control like a natural disaster or something due to human error. We are all humans, and we employ humans, and humans make mistakes.
You know the saying - "There are old aviators, and there are bold aviators. But there aren't many old, bold aviators!"
Those that have taken the time to think through some likely scenarios and how they will respond are the ones that will survive whatever small or large "disaster" it is, and still be around in five or ten years.
In this episode, we talk about a natural disaster currently occurring at our house, and provide our six principles for creating a good "bad news" press release.
Five Essential Stories Every Aviation Brand Needs To Tell
Branding is about more than just logos and colors - it's also about the stories we tell.
In this episode, John and I list the five stories that every aviation company must tell, and talk about how these have worked for us.
How Graphics Sell Things
Why are good graphics important?
Because it’s hard to earn the attention of busy people.
It’s hard to resist a compelling image.
Graphics are the beginning link in a chain – one thing earns the attention for the next thing.
Book Club Discussion - Growth Hacker Marketing
Our book club selection for June was Growth Hacker Marketing by Ryan Holiday.
We’re a little late discussing it because, well, it’s summer. And because we wanted to get the last three videos out for our Marketing Lab members who are working on their Five Stories Every Aviation Brand Must Tell.
But, we’re catching up and I’m glad we did.
This is a great book for people who studied marketing before about 2000 and need an orientation to explain what the heck happened.
Customer Appreciation Events for Aviation Companies
The best customer appreciation events include three factors:
Food
A fun (or educational and fun) activity
Thoughtful opportunities to mingle with other customers, family, friends and fans.
It's important to know how to plan a customer appreciation event.
A company that invests in a great customer appreciation event sets itself apart from every competitor.
Companies that hold great events have better customer satisfaction, they are better able to retain their client base, they get more referrals, they get more testimonials and they even make more sales to new clients.
Done well, events have the following advantages:
Improve customer retention
Get more testimonials
Get good PR and visibility
Expand your client base
Make more sales!
So, what does "done correctly" mean for customer appreciation events? How much should you spend on these things? (grumbles the accountant) and what activities should you plan?
Planning Aviation Events
Mark Cuban says - "I don't bet on the company, or even on the idea - I bet on the person!" You get a much better feel for a person when you meet him or her "IN PERSON."
That's why events are so important as an opportunity to be in the same room with customers and prospects, especially when we have large-ticket, complex transactions.
Book Club Discussion - Elon Musk by Ashee Vance
Book Club Discussion - Elon Musk by Ashlee Vance
Key Points -
- Focus
- Hairballs
- Risk
- Big Ideas
AMHF 0133 - How to Sell Aviation Art at a Trade Show
We had a question from Nate, (not his real name) who is an artist that will be showing his work at NBAA. We have some advice about how to sell more!
In a nutshell -
- Build a list of potential buyers
- Create a fantastic catalog
- Feature one piece of art per hour, with a guest speaker
- Follow up with specific customers after the show about their favorite piece.
GDPR - Three Ways to Make it Easier for Aviation Companies
GDPR is the latest in a long history of regulatory, security and strategic changes that means website and email marketing changes.
Three Tools for Aviation International Marketing
This document discusses three tools for international aviation marketing: foreign language pages on a company's website; search engine optimization including multilingual meta tags and translated pages; and social media/advertising. It suggests using Google Analytics to determine potential overseas markets and asks questions to consider like whether a company wants more customers from a specific country and what support would be needed like accepting foreign currencies or hiring local representatives. Internationalizing a website through additional language pages and optimizing it for foreign search engines are presented as relatively easy first steps to reach new global audiences.
Book Club - Finding My Virginity by Richard Branson
This document appears to be notes from a book club discussion about Richard Branson's autobiography "Finding My Virginity". The notes include quotes and page references from the book, discussing first impressions of Branson, lessons he learned from his teachers, experiences as a Virgin employee, challenges he faced becoming a banker and entrepreneur, risks he took in his business ventures, and insights into his character. The book club discussion covered a wide range of topics and experiences from Branson's life and career as outlined in his autobiography.
Filling in the Details of Sketchy Prospects
You obtain basic contact leads from people signing up for your newsletter, downloading content, or connecting on social media. However, these leads only include a first name and email address. To better understand prospects and target your marketing, you should search for leads' full names, companies, positions, interests, and phone numbers on the internet, Facebook, LinkedIn, and other sources. With more complete prospect profiles, you can create more effective multi-channel marketing campaigns that garner higher engagement and conversion rates than typical email-only campaigns.
Three Ways Aviation Websites Prevent Sales
The three most common aviation website mistakes that cost aviation companies sales. Two of them are REALLY inexpensive and easy to fix!
Aviation Instagram Marketing - Does it Work? + Accounts to Follow!
Aviation Instagram Marketing - Waste of Time, or "Secret Weapon?" "Just what we need - another social media platform to worry about!" In our practice, our aviation marketing clients are a practical, B2B, conservative bunch. We run traditional trade show, magazine and direct mail campaigns for many of them. For some, social media makes sense. And for a few, marketing on Instagram makes sense.
Aviation Writers, Speakers and Educators are also in Sales
This document promotes a sales training webinar for aviation writers, speakers, and educators. It suggests that being good at sales is important for success in these fields. The webinar will cover basic sales topics like building a following on social media, pitching articles and proposals, and positioning oneself as an authority. Attendees will receive an exclusive handout on email templates. The event is scheduled for May 2nd at 1:00pm Mountain Time and registration can be completed on the listed website. The goal is to help aviation professionals improve their selling skills in a collaborative way focused on win-win outcomes.
Mark Zuckerberg, Internet Privacy and Personal Minimums
For today’s Follow Friday, we all know Mark Zuckerberg has been testifying before Congress about Facebook’s use of personal data, and congresspeople have been asking many smart and many silly questions about the Internet, personal privacy and security.
AMHF 0125 - Aviation Sales & Marketing Book Club - Contagious
This episode of the Book Club discusses key concepts from the book Contagious such as social currency, triggers, emotion, being public, practical value, and using stories to spread ideas. The episode covers how sharing things that make us look good provides social currency. It also discusses how keeping topics top of mind and tip of the tongue acts as triggers to spread information, and how sharing increases when people care about a topic and it has practical value or news people can use.
FBO Marketing - Three Ways to be Better Than Every Other FBO in Your Market
This document discusses three ways for an aviation service provider (FBO) to differentiate itself from competitors. It recommends focusing on location, airport facilities, and people. For location, it suggests promoting proximity to destinations. For airport, it advises highlighting amenities like fuel options, de-icing, and rental cars. And for people, it stresses how staff prioritize personalized service and customer satisfaction.
More from Paula Anderson Williams (20)
Book Club Discussion - Nuts! Southwest's Crazy Recipe for Business and Perso...
Book Club Discussion - Nuts! Southwest's Crazy Recipe for Business and Perso...
Five Essential Stories Every Aviation Brand Needs To Tell
Five Essential Stories Every Aviation Brand Needs To Tell
Customer Appreciation Events for Aviation Companies
Customer Appreciation Events for Aviation Companies
AMHF 0133 - How to Sell Aviation Art at a Trade Show
AMHF 0133 - How to Sell Aviation Art at a Trade Show
GDPR - Three Ways to Make it Easier for Aviation Companies
GDPR - Three Ways to Make it Easier for Aviation Companies
Book Club - Finding My Virginity by Richard Branson
Book Club - Finding My Virginity by Richard Branson
Aviation Instagram Marketing - Does it Work? + Accounts to Follow!
Aviation Instagram Marketing - Does it Work? + Accounts to Follow!
Aviation Writers, Speakers and Educators are also in Sales
Aviation Writers, Speakers and Educators are also in Sales
Mark Zuckerberg, Internet Privacy and Personal Minimums
Mark Zuckerberg, Internet Privacy and Personal Minimums
AMHF 0125 - Aviation Sales & Marketing Book Club - Contagious
AMHF 0125 - Aviation Sales & Marketing Book Club - Contagious
FBO Marketing - Three Ways to be Better Than Every Other FBO in Your Market
FBO Marketing - Three Ways to be Better Than Every Other FBO in Your Market
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MECE (Mutually Exclusive, Collectively Exhaustive) Principle
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Unlock the full potential of the MECE (Mutually Exclusive, Collectively Exhaustive) Principle with this comprehensive PowerPoint deck. Designed to enhance your analytical skills and strategic decision-making, this presentation guides you through the fundamental concepts, advanced techniques, and practical applications of the MECE framework, ensuring you can apply it effectively in various business contexts.
The MECE Principle, developed by Barbara Minto, an ex-consultant at McKinsey, is a foundational tool for structured thinking. Minto is also renowned for the Minto Pyramid Principle, which emphasizes the importance of logical structuring in writing and presenting ideas. This presentation includes a clear explanation of the MECE principle and its significance. It offers a detailed exploration of MECE concepts and categories, highlighting how to create mutually exclusive and collectively exhaustive segments. You will learn to combine MECE with other powerful business frameworks like SWOT, Porter's Five Forces, and BCG Matrix. Discover sophisticated methods for applying MECE in complex scenarios and enhancing your problem-solving abilities. The deck also provides a step-by-step guide to performing thorough and structured MECE analyses, ensuring no aspect is overlooked. Insider tips are included to help you avoid common mistakes and optimize your MECE applications.
The presentation features illustrative examples from various industries to show MECE in action, providing practical insights and inspiration. It includes engaging group activities designed for the practice of the MECE principle, fostering collaborative learning and application. Key takeaways and success factors for mastering the MECE principle and applying it in your professional work are also covered.
The MECE Principle presentation is meticulously designed to provide you with all the tools and knowledge you need to master the MECE principle. Whether you're a business analyst, manager, or strategist, this presentation will empower you to deliver insightful and actionable analysis, drive better decision-making, and achieve outstanding results.
LEARNING OBJECTIVES:
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6. Facilitate Strategic Planning
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Next is the Nihon Language Academy in East Delhi, renowned for its comprehensive curriculum and interactive teaching methods. They boast a faculty of experienced educators with a blend of both Indian and Japanese nationals. The academy provides extensive support for JLPT exam preparation along with personalized tutoring sessions if needed. Nihon Language Academy also arranges exchange programs with partner institutes in Japan, which provides students an opportunity to experience Japanese culture and language first-hand.
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Discover the Beauty and Functionality of The Expert Remodeling Service
Unlock your kitchen's true potential with expert remodeling services from O'Brien Group Inc. Transform your space into a functional, modern, and luxurious haven with their experienced professionals. From layout reconfiguration to high-end upgrades, they deliver stunning results tailored to your style and needs. Visit obriengroupinc.com to elevate your kitchen's beauty and functionality today.
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The Enigmatic Gemini: Unveiling the Dual Personalities
Explore the fascinating world of the Gemini Zodiac Sign, where duality reigns supreme. Discover the personality traits, important dates, and horoscope insights that define the ever-curious and communicative Gemini.
Revolutionizing Surface Protection Xlcoatings Nano Based Solutions
Excelcoating Transforming surface protection with their cutting-edge, eco-friendly nano-based coatings. This presentation delves into their innovative product lineup, including Excel CoolCoat for roof cooling, Excel NanoSeal for cement surfaces, Excel StayCool for UV-filtering glass, Excel StayClean for solar panels, Excel CoolTile for heat-reflective tiles, and Excel InsulX for film insulation.
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2024.06 CPMN Cambridge - Beyond Now-Next-Later.pdf
Slides presented by Phil Hornby, Founder and Director of "for product people", at Cambridge Product Management Network, on Monday 17th June 2024.
AI Transformation Playbook: Thinking AI-First for Your Business
I dive into how businesses can stay competitive by integrating AI into their core processes. From identifying the right approach to building collaborative teams and recognizing common pitfalls, this guide has got you covered. AI transformation is a journey, and this playbook is here to help you navigate it successfully.
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Pro Tips for Effortless Contract Management
Tired of chasing down expiring contracts and drowning in paperwork? Mastering contract management can significantly enhance your business efficiency and productivity. This guide unveils expert secrets to streamline your contract management process. Learn how to save time, minimize risk, and achieve effortless contract management.
Lukas Rycek - GreenChemForCE - project structure.pptx
Projekt GreenChemForCE
Podporujeme zelený chemický průmysl ve střední Evropě
一比一原版(lbs毕业证书)英国伦敦商学院毕业证如何办理
原版一模一样【微信：741003700 】【(lbs毕业证书)英国伦敦商学院毕业证成绩单】【微信：741003700 】学位证，留信认证（真实可查，永久存档）原件一模一样纸张工艺/offer、雅思、外壳等材料/诚信可靠,可直接看成品样本，帮您解决无法毕业带来的各种难题！外壳，原版制作，诚信可靠，可直接看成品样本。行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备。十五年致力于帮助留学生解决难题，包您满意。
本公司拥有海外各大学样板无数，能完美还原。
1:1完美还原海外各大学毕业材料上的工艺：水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠。文字图案浮雕、激光镭射、紫外荧光、温感、复印防伪等防伪工艺。材料咨询办理、认证咨询办理请加学历顾问Q/微741003700
【主营项目】
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四.办理各国各大学文凭(一对一专业服务,可全程监控跟踪进度)
如果您处于以下几种情况：
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留信网认证的作用:
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6:个人职称评审加20分
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办理(lbs毕业证书)英国伦敦商学院毕业证【微信：741003700 】外观非常简单，由纸质材料制成，上面印有校徽、校名、毕业生姓名、专业等信息。
办理(lbs毕业证书)英国伦敦商学院毕业证【微信：741003700 】格式相对统一，各专业都有相应的模板。通常包括以下部分：
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校名:学校英文全称
授予学位：本部分将注明获得的具体学位名称。
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办理(lbs毕业证书)英国伦敦商学院毕业证【微信：741003700 】价值很高，需要妥善保管。一般来说，应放置在安全、干燥、防潮的地方，避免长时间暴露在阳光下。如需使用，最好使用复印件而不是原件，以免丢失。
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Kanban Coaching Exchange with Dave White - Example SDR Report
Slides from the June 2024 Kanban Coaching Exchange with Dave White. He talked about the Service Delivery Review.
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MECE (Mutually Exclusive, Collectively Exhaustive) Principle
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Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
Discover the Beauty and Functionality of The Expert Remodeling Service
Discover the Beauty and Functionality of The Expert Remodeling Service
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
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The Enigmatic Gemini: Unveiling the Dual Personalities
The Enigmatic Gemini: Unveiling the Dual Personalities
Revolutionizing Surface Protection Xlcoatings Nano Based Solutions
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2024.06 CPMN Cambridge - Beyond Now-Next-Later.pdf
2024.06 CPMN Cambridge - Beyond Now-Next-Later.pdf
AI Transformation Playbook: Thinking AI-First for Your Business
AI Transformation Playbook: Thinking AI-First for Your Business
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Kalyan chart 6366249026 India satta Matta Matka 143 jodi fix
Sustainable Logistics for Cost Reduction_ IPLTech Electric's Eco-Friendly Tra...
Sustainable Logistics for Cost Reduction_ IPLTech Electric's Eco-Friendly Tra...
Lukas Rycek - GreenChemForCE - project structure.pptx
Lukas Rycek - GreenChemForCE - project structure.pptx
Kanban Coaching Exchange with Dave White - Example SDR Report
Kanban Coaching Exchange with Dave White - Example SDR Report
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
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How to Build Customer Loyalty like Amazon Prime
- 7. What’s In Amazon Prime? 7 Amazon Prime Does: You Could Do: Free Shipping Free Shipping, or Priority Scheduling Prime Video A YouTube channel about your product/service - ask people to subscribe. Prime Visa Card In-house or partnership that offers financing Dash Bu_ons An app or website designed for easy reordering of services, refills, etc. Early Access First noJce of new products or services. Prime Storage Free file storage - or part storage, or whatever, in your hangar of office
- 11. 11