Episode 141 discusses strategies for managing publicity during disaster recovery, including writing effective press releases and developing relationships with reporters. The document emphasizes the importance of pre-planning to handle potential crises, such as natural disasters and customer complaints. It outlines procedures for communicating bad news, highlighting the need for concise, factual information and appointing a spokesperson for interviews.

1. Episode 141
Disaster Recovery - Part 1

2. How Do You Get Publicity?
1.Write (GOOD!) Press Releases
2.Develop Rela?onships with Reporters
3.Build YOUR OWN Audience
4.Do Something Bad
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5. That Will NEVER Happen to Me!
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12. When Something Bad Happens:
• More OpMons = BeOer
• More OpMons Come From Pre-Planning
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“I’m a Believer in The PosiMve
Power of NegaMve Thinking”
-Dan Kennedy

13. What Could Possibly Go Wrong?
1. Natural Disaster (Part One)
2. We Make a Mistake (Part One)
_____________________________
3. An Unhappy but InfluenMal Customer
4. Trolls & Drama Queens (Part Two)
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14. Natural Disasters
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15. How to Avoid Mistakes
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16. BaseCamp
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17. “Bad News” Releases & Procedures
• Headline (concise, unambiguous, complete, but
as “boring” as possible.)
• Summary (Just the facts)
• One or two paragraphs focusing on something
more posi?ve.
• Appoint someone to be available for interviews
• Be as boring as possible.
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18. Want Help?
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19. Sources
• Everybody who messaged us in the middle of the night to
find out if we were OK.
• Fox 13 Utah for fire photos
• Dan S. Kennedy - Quote
• Atul Gawande for the Checklist Manifesto
• Basecamp
• All of our clients who trust us to help them through their
disasters.
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20. 30Minutes.ABCI1.com
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