The document discusses various business models for startups, including subscription, freemium, pay-as-you-go, affiliate, marketplace, aggregator, edtech, franchise, ecosystem, vertically and horizontally integrated, open source, peer-to-peer, razor/blade, space-as-a-service, brokerage, dark kitchen models. It is presented as an online course with 3 modules that cover business model basics, 31 specific startup business types, and case studies of Amazon and Shopify business models.

1. 31 Types of Start-up Business Model
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Navdeep Yadav
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3. Start-up Business Model
1 Business Model Basics
2 31 Types of Business Model
3 Start-up business model
case study

4. Module 1 Business model basics
1. What is business model
2. Business model triangle
3. Business model integration
4. Types of start-up
5. Business model canvas

5. Module 2 - 31 types of Start-up Business Model
1. Subscription Business Model
2.Freemium business model
3.Pay as you go business model
4. Affiliate business model
5.Two sided business model
6.Three sided business model
7.Umbrella business model
8.D2C business model
9.Market Place business model
10.Aggregator business model
11.Edtech business model
12.Gate keeper business model
13.Frenchise business model
14.Ecosystem business model
15.Horizontal integrated business model
16.Vertically integrated business model
17.Octopus business model
18.Open source business model
19.Peer to peer business model
20.Razor blade business model
21.Space as a service business model
22.brokage business model
23.Auction and Revere auction
24.Dark kitchen business model
25. Blockchain business model
26.Dropshipping business model
27. API licensing Business Model
28. Crowd Sourcing Business Model
31……….Surprise

6. Module 3 - Business Model Case study
Amazon Undefeatable Business Model
Shopify –The Power of ecosystem

7. 1 Subscription
Business Model
Start-up with high gross margins and low marginal cost
Umbrella subscription
• One day delivery.
• Amazon prime video
• Amazon prime music
• Kindle
How food tech makes you fat
• Zero Delivery fee
• Order for two people or family.
• Restaurant walk in and footfall
• Retention on platform.
• E-commerce king for small business
• Drag and drop design.
• Advance features like analytics
,security and payment flexibility.
Subscription business models are based on the idea of selling a product or
service to receive monthly or yearly recurring subscription revenue.

8. 1 Subscription
Business Model
$ 30
$ 10 $ 10 $ 10
($30x12) + {(10x10x12)x.20} = $600

9. 1 Subscription
Business Model
Features of Subscription:-
1. MRR
2. Network effect
3. Low operating cost
4. Less churn
ARR Shopify ARR
($5(per month)x12(month) = $60
Production cost $10Mx100
100M users
Production cost =$10
Production cost $10Mx100
200M users
Production cost =$5
Netflix server runs on AWS
Web series addiction, Binge watching (18-25)
Still confused with the topic ! Watch the video explanation in “31 Start-up Business Model” or Click Here

10. 2 Freemium
business model
The freemium business model allows users to utilize
basic features of a software, game or service free, then
charges for "upgrades" to the basic package.
Freemium = Free + premium

11. 2 Freemium
business model
Freemium-Best for SAAS Products
Freemium = Free + premium
Free up to a extend
But why give it for free ?
15 GB
5 GB
$10
$5
1. Free Product drive Network effect
2. Switching cost
3. Growth Journey
4. Building Community

12. 2 Freemium
business model
Freemium-Best for SAAS Products
Freemium = Free + premium
But why give it for free ?
1. Free Product drive Network effect- 3 Users, Limited email with Water
2. Switching cost-Price a customer has to pay when switching between products
3. Future potential-Leap of faith
4. Cross selling-Building ecosystem (Zoho Desk, Zoho meeting, Zoho Project, Zoho Mail
Still confused with the topic ! Watch the video explanation in “31 Start-up Business Model” or Click Here

13. 3 Pay as you go
business model
Amazon Web Services (AWS) is a subsidiary of Amazon providing on-demand
cloud computing platforms and APIs to individuals and companies.

14. 3 Pay as you go
business model

15. 3 Pay as you go
business model

16. 3 Pay as you go
business model
Amazon Web Services (AWS) is a subsidiary of Amazon providing on-demand
cloud computing platforms and APIs to individuals and companies.

17. 3 Pay as you go
business model
• Pay per hour used
• Pay per hour based on
size and transfer
• OnDemand pay per
request
• Pay preservice
Still confused with the topic ! Watch the video explanation in “31 Start-up Business Model” or Click Here

18. 5 Affiliate business
model
Affiliate marketing is a revenue earning strategy of promoting other
company's products and charging commissions for every sale.

19. 5 Affiliate business
model

20. 5 Affiliate business
model
Content Creator

21. Two sided
business model
What is Platform business

22. Network Effect

23. Network Effect
The network effect is a phenomenon whereby increased numbers of
people or participants improve the value of a good or service.
One sided Network
Two sided network
Direct network effect
Indirect network effect
Fly Wheel
Growth Loop

24. Network Effect
Growth Loops
Fly wheel

25. Uber Growth loop
More
driver
More
rider
More
trip
Less
cost
More
driver
Less wait
time

26. Uber Network effect- Flywheel

27. 6 Two sided
business model

28. 6 Two sided
business model
Features of two sided platform business
1. Makes Rules and Standard for Services
2. Retention and Resolution
3. Useful tools and features
Payment disputes
User complaint
Strict Policies

29. Disintermediation is a backdooring process where the buyer
and seller complete the transaction outside the platform to
avoid paying any transaction/service fee.
$90 $100 0% 0%
Still confused with the topic ! Watch the video explanation in “31 Start-up Business Model” or Click Here

30. 7 Three sided
business model
Eater
Restaurant Owner Delivery Partner
Pickup

31. Uber Eats Network effect- Flywheel
More
driver
Faster
food
More trip Less cost
More
restaurant Cheap food

32. 8 Umbrella
business model

33. Prime video
Amazon music
Echo and Alexa
Fire tablets
Fire TV
Kindle books
Content
Creators
Content
Distributors
Manufacturer
Prime
Non- Prime
Business
Dehlivery + Purchase
Pay + Ads
Partner Supply side Distribution Demand

34. Amazon Virtuous cycle
Flywheel
Growth loop
More product More customer
More product More retailer More retailer More low price

35. 9 D2C business
model
Traditional Retail
D2C brand

36. D2C business
model
Traditional Retail
D2C brand
$5 $7 $8
$6 $10
$5
$6 $8

37. 9 D2C business
model
Benefits of D2C brand
• No middlemen = more profits
• Gaining access to more targeted customer data- Demographic, Geographic
• A higher degree of personalization in your product range-Inventory Less
• Higher control over profits
• More room for product testing

38. Aggregator
business model
Aggregators Vs Market Place
Aggregators
They Provide offering
under their own brand
name.
Market Place
They connect vendors
and customers.

39. 10 Aggregator
business model
Data Payment
• Compare Price
• Rating
• Disputes
Payment

40. 10 Aggregator
business model
Hotel
Travel
Agent
Others
Walk in
Website Hotel
Travel
Agent
others
Walk
in
Airbnb
or
OYO

41. 10 Aggregator
business model
One stop Solution for
all transportation needs
1. No Car Ownership
2. Inefficiency in Cab Riding
1. Additional Income
2. No boss
Looking at Future
More the nodes higher the network effect

42. 10 Aggregator
business model

43. 11 Market place
Business Model
Marketplace is a type of e-commerce site where product or service
information is provided by third party sellers.
Reseller 2 Customer
Amazon
Fulfillment center
List product on
Sold to
Reseller 3
Reseller 1

44. 11 Market place
Business Model
Marketplace is a type of e-commerce site where product or service
information is provided by third party sellers.
Manufacturer Wholesaler Distributor Retailor Consumer
Amazon(+10)
Bluedart($5)
99 105 110 120
120
135

45. 12 EdTech business
model

46. 12 EdTech business
model
EdTech
LMS
K12
School
University
Hard Skill
Soft Skill
SAAS-SIS
UMS
SMS
AR&VR

47. 12 EdTech business
model
BYJU’s, India’s largest K-12
EdTech platform
Valuation:- $12B
Contracts with non-profit colleges
and universities to offer online
degree
Valuation:- $3.3B
Yuanfudao is a Chinese online
education platform
Holdings
Valuation: $15B

48. 12 EdTech business
model
$$$
$$
$
$
$
$
$
$$$
$$$
$$$
$$$
$$
$$
$$
$$

49. 13 Gate keeper
business model
Employee
CTO
Product Manager
COO
Company
CEO
CEO

50. 13 Gate keeper
business model
Decision Maker Gatekeeper Sales person
Need
Interest
Reach
A gatekeeper is the term for anyone who blocks the way between you
and the key decision maker within a target organisation

51. 13 Gate keeper
business model
Customer Gatekeeper
• Google ads
• Facebook ads
• Tik-tok Ads
Business/Company
Need
Interest
Demand
$
$
$

52. 14
Franchise
business model
A franchise is a type of business that is operated by an individual(s) known as a
franchisee using the trademark, branding and business model of a franchisor.
Franchise Restaurant
Cost Initial Franchise fees Setup cost
Process Standardised procurement Setting process from scratch
Brand Well recognised brand Build your own brand
Business
model
Established Test and trial
Failure Less chances More chances

53. 14
Franchise
business model
International
Retailer
Sell
Royalty/
Franchise Fees
Sub
Franchise
Retail
Indian Partner as
Master Franchise
Master Franchise Model

54. 14
Franchise
business model
International
Retailer
Sell
Sub
Franchise
Retail
Indian Partner as
Master Franchise
Company Owned and Franchise Model
Royalty/ Franchise
Fees
Micro
Franchise
Indian Office

55. 15 Ecosystem
business model
Moore Business Model actors
Core business
• Core Contributors
• Distribution Channels
• Direct suppliers
Extended enterprise
Business Ecosystem
Labor union
Other
stake holders
Competing organization that
share product services and
business model
Government agency
and other regulatory
bodies
Investors
Trade associate
Standard Bodies
Supplier of
my suppliers
Supplier of
Complementary products
Customer of
My customer
Direct customer

56. 15 Ecosystem
business model
Tesla Business Model
Manufacturing
Key customer
Direct Distribution Model
Tesla manufacturing
Plants
Tesla Gigafactory
TESLA car
Customer

57. 16 Business expansion
strategy
Retailer
Wholesaler
Supplier
Manufacturer
Distributor
Growth strategy allows companies to expand their business.
Example:- Line Extension, Product extension and brand extension
Software

58. 16 Horizontal integrated
business model
Retailer
Wholesaler
Supplier
Commodity
Producer
Manufacturer
Distributor Horizontal integration
Merger Acquisition
A B A
A B C
Horizontal integration refers to the process of increasing market shares
or expanding by integrating at the same level of the supply chain, and
within the same industry.

59. 16 Horizontal integrated
business model
Retailer
Wholesaler
Supplier
Commodity
Producer
Manufacturer
Distributor
Smartphone
B C
Horizontal integration refers to the process of increasing market shares
or expanding by integrating at the same level of the supply chain, and
within the same industry.
Laptop TV

60. 16 Horizontal integrated
business model
Retailer
Marketing
Supplier
Commodity
Producer
Manufacturer
Distributor
A B C
Personal care Food & Beverage Home Care

61. 17 Vertically integrated
business model
Retailer
Marketing
Supplier
Commodity
Producer
Manufacturer
Distributor
Retailer
Marketing
Semi Finished
Goods
Manufacturer
Distributor

62. 17 Vertically integrated
business model
Semi Finished
Goods
Manufacturer
Distributor

63. 17 Integrated Business
model
Horizontal
expansion
Vertical expansion
Horizontal
expansion
Vertical expansion

64. 18 Octopus business
model
OYO Town house
OYO HOME
OYO Room
Collection O
OYO Silver Key
Oyo workspace
OYO Life
Vacation home
A horizontal integrated stagey allow a company to expand
horizontally across the same category.

65. 19 Octopus business
model
Beach, or a villa in an exotic island
25% Hotel
25% Home
25% café
25% store
Corporate rooms
Airline travellers
College students
Working professionals

66. 20 Octopus business
model
• 150 Quality Check
• Early check in
• Safety
• Trust
• Consistency
• Dashboard
• Consistent Revenue
• Marketing
Still confused with the topic ! Watch the video explanation in “31 Start-up Business Model” or Click Here

67. 21 Open source
business model
Open source software is software with source code
that anyone can inspect, modify, and enhance
1. Open Source code
2. Proprietary/Closed source

68. 21 Open source
business model
Open
source
Proprietary brand
In 2018 Google pay $435.702 million to
Mozilla for default search engine
Java commercial products

69. 23 Peer to peer/C2C
business model
Website
Customer 1 Customer 2
Want to sell products Want to buy products
Receives Product
Receives Money
Website
Company Workforce
Want to list jobs Want to get a Job
Offer a Job
Get a job

70. 23 Peer to peer/C2C
business model
• Facilitating the transaction
• Sponsored/Featured Post
• Google Ads
• Sponsored Banner Area
• In App installation

71. 24
Razor blade/Bait
and hook
business model
Less expensive More expensive
More expensive
Less expensive
Less expensive More expensive
A business model in which one item is sold at a low price in order to increase
sales of a complementary good, such as consumable supplies.

72. 24
Razor blade/Bait
and hook
business model
Apple Product Journey

73. 25
Razor blade/Bait
and hook
business model
Apple Product Journey

74. Razor blade/Bait
and hook
business model
• Airdrop, iMessage and FaceTime
• Unlocking a Mac laptop with an Apple Watch
• Auto-pairing and finding lost Air Pods.
The power of ecosystem

75. 26
Space as a
service business
model
Furniture
Plants
Lights
• Property
• Time
• Effort
• Design Customisation
• Maintenance
Clean Floor

76. 26 Space as a service
business model
Powered by We
Our technology
Community design in
an organisation
Membership
Model
This model introduces a set of products and services that makes space
rented only the foundation of the whole model.
On Demand
Workspaces or offices as
needed across WeWork
location globally
Standard
Move-in ready
workplace or offices
Configured
Private floors or whole
buildings configured to
your teams needs

77. 26
Space as a
service business
model
Lifestyle Wellness
Family
Service Food
Professional
service Technology HR Events
Insurance
Space as a service Platform
Global
authentication
access
Ready
Office
Flexible
Configuration
24 Hour
Flexibility
Amenities Live Host Digital
Application
Platform Capabilities
Lifestyle

78. 27 Brokage business
model
Brokers bring sellers and buyers of products and services together to engage in
transactions by charging a fee to at least one party involved in a transaction.
Forward auction
Reverse auction
Trading Platform
Property aggregators

79. 27
Robinhood
Business Model
Canvas

80. 27 How Robinhood
makes Money
1 2 3
Interest
Uninvested cash
deposited
Premium
subscription
Robinhood Gold
Margin
Interest
borrow money
Market Valuation $15 Billion - 20 Feb. 2021
POP : discount brokerage that offers commission-free trading
Still confused with the topic ! Watch the video explanation in “31 Start-up Business Model” or Click Here

81. 28 Dark kitchen
Business model
Ghost Kitchens, Dark Kitchens, Black Box Kitchens & Cloud Kitchens
A restaurant that sells meals exclusively through delivery channels. These
restaurants offer no physical dine-in experience and instead cater only to
customers eating meals at home.

82. 28 Dark kitchen
Business model

83. 28 Dark kitchen
Business model
The traditional
dark kitchen
Multi-brand
kitchen
Takeaway dark
kitchen
Aggregator- owned
dark kitchen
Outsourced dark
kitchen
Aggregator-owned
dark kitchen ‘plus’

84. 29 Crowd sourcing
business model
Crowdsourcing = Crowd acts as a source for a specific platform
Wikipedia is a multilingual
online encyclopaedia
Crowdfunding
Mozilla Corporation

85. 29 Crowd sourcing
business model
Open
source
Proprietary brand
In 2018 Google pay $435.702 million to
Mozilla for default search engine
Still confused with the topic ! Watch the video explanation in “31 Start-up Business Model” or Click Here

86. 30 Drop shipping
business model
Advantages of drop shipping
• Less capital is required
• Easy to get started
• Low overhead-No Inventory and warehousing
• Flexible location
• Easier to test
Disadvantages of drop shipping
• Low margins
• Shipping complexities
• Limited customization and branding

87. 30 Drop shipping
business model
Steps to start a drop shipping store
1. Choosing a Drop shipping Business Idea- Ubersuggest, SEMRush and Keyword planner.
2. Competitor Analysis- Hashtags, ahref or SEMRush.
3. Find a Supplier-With Oberlu on Alibaba.
4. Building a Drop shipping Business Store.
5. Online Marketing –Facebook and Instagram ads.
Sales $1000
Margins 20%
Profit = $1000*.20 = $200

88. 31 API licensing
Business Model
Application Programming Interface, which is a software
intermediary that allows two applications to talk to each other.

89. 31 API licensing
Business Model
An application programming interface, or simply an API, is a tool that
allows third-party applications to communicate with your service
Uber paid Google approximately $58 million for the use of
Google Maps between January 1, 2016 and December 2018

90. 31 API licensing
Business Model
Remove BG API

91. Top Online Courses
1
3
2
4
SaaS Marketing, Metrics
for Managers and
Founders
11,696 Students
The Lean Start-up: Best
course on
Entrepreneurship
49,040 Students
Complete MBA course:
Marketing and Business
Strategy
112,806 Students
31 Start-up Business
Model : Best Course for
Entrepreneurs
67,658 Students
Click here
Click here
Click here
Click here