SlideShare a Scribd company logo
Monetising your Web Applications Caelen King CEO and Founder @RevaHealth Presentation available on blog.revahealth.com
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],What am I going to talk about
Old School – Software license
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Problems with the Software License
[object Object],[object Object],[object Object],[object Object],[object Object],White-label
Subscriptions
It is beautiful
It is beautiful We’re Rich Horary!
The enemy of the subscription model
1% Churn Hey I’m still pretty rich
5% Churn Ok, I can deal with a smaller car
10% Churn I’ll get the bus to work
15% Churn I’m screwed
Advertising
[object Object],[object Object],[object Object],[object Object],Per Per Impression (PPM)
[object Object],[object Object],[object Object],[object Object],[object Object],Per Per Click (PPC)
[object Object],[object Object],[object Object],Pay Per Action (PPA)/ Affiliates
[object Object],[object Object],So why don’t we do PPA
[object Object],[object Object],[object Object],[object Object],What do we do? Subscription & Pay Per Lead
Questions? Email me: cking@revahealth.com Follow me on Twitter: @revahealth.com Comment on the blog:  blog.revahealth.com

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Barcamp Belfast

Editor's Notes

  1. Hi My name is Caelen King and I‘m the founder and CEO of RevaHealth.com. Today I‘m going to talk to you about making money. I‘ve talked to a lot of entrepreneurs in Ireland who are building web application and I always find it amazing that so little time is spent thinking about how it is actually going to make money. There seems to be an almost religous belief that making money is a natural follow on from making a great app. It is not.