Have you ever heard your VP of Sales say something to the effect of: “When we get invited to the dance, we can beat our competitors, but too often, we just don’t get invited because our prospects don’t know who we are.” It can be frustrating when other manufacturers get the business not because they have better products, but because they were only better in another respect: name recognition. The marketplace leaders get invited because potential prospects know who they are, but they did not know your company, let alone the quality or suitability of your products. Even if your sales force is just as talented, you can only win if you have the opportunity to compete. So the first order of business when it comes to building a strong sales channel is to create enough market awareness to get your products onto the consideration list –to get invited to the dance!Here are 11 tactics/media channels you can leverage to ensure that your prospects know about you: In this presentation as well as those to follow, there will be three consistent themes: Saving Time, Driving Profitability and Facilitating Commerce. Commerce is about making connections. Specific to our industry, we mean the art and science of connecting design industry buyers with your unique products. Timing is always a critical factor in terms of being in front of the potential buyer both when they are searching for potential products and also when they are ready to specify and purchase. The information we will provide you is designed to make the most efficient use of your time (as well as dollar resources) to generate the most amount of revenue at a reasonable level of effort. Profitability lies at the heart of your business and ours. We know that efficiency in finding your products equals profitability for professional interior designers and architects. And a streamlined system for offering your products at the right point in the sales cycle equals more profitability for you. In short, timely, efficient and profitable commerce in the design industry is our joint objective.