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Paul-Cawley-Swipe-Summit

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Paul-Cawley-Swipe-Summit

  1. 1. SO YOU’RE A SPAMMER?
  2. 2. SO YOU’RE A SPAMMER?
  3. 3. SO YOU’RE A SPAMMER? https://moz.com/search-ranking-factors
  4. 4. Be a better Marketer
  5. 5. LINK BUILDING 1. Understand Your LINK Profile
  6. 6. AUDIT TOOLS
  7. 7. AUDIT TOOLS
  8. 8. https://moz.com/researchtools/ose / AUDIT TOOLS
  9. 9. https://www.google.com/webmasters/tool s/ AUDIT TOOLS
  10. 10. Be a better Marketer
  11. 11. LINK BUILDING 2. Find LINK Opportunities
  12. 12. GO FOR QUICK WINS https://analytics.google.com/
  13. 13. GO FOR QUICK WINS Unlinked Mentions
  14. 14. GO FOR QUICK WINS https://www.google.ie/alerts
  15. 15. GO FOR QUICK WINS http://www.talkwalker.com/
  16. 16. GO FOR QUICK WINS https://web.mention.com/
  17. 17. “related:<Your Domain>” IDENTIFY COMPETITORS
  18. 18. FIND WHAT’S WORKING http://buzzsumo.com/
  19. 19. It’s not your content. It’s you. You’re boring me.
  20. 20. Be a better Marketer
  21. 21. Outreach WORKS
  22. 22. POSITIVE ENGAGEMENT https://www.crystalknows.com/
  23. 23. MAKING CONTACT https://www.voilanorbert.com/
  24. 24. Paid Promotion WORKS Too (I said Promotion, not links… Honest)
  25. 25. IDENTIFY STRONG PROFILES https://moz.com/followerwonk/
  26. 26. EXPAND YOUR LISTS http://tagcrowd.com/
  27. 27. Be a better Marketer
  28. 28. TEST YOUR ENGAGEMENT Paul Cawley @PaulPinnacle WWW.LEARNINBOUND.COM paul@learninbound.com

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