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What Happened on Instagram in 2016

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2016 was a big year for Instagram. They launched Instagram Stories, gathered more than 500,000 advertisers on their platform and they reached 600 Million monthly users. Instagram became the largest biggest mobile social network.

Published in: Social Media

What Happened on Instagram in 2016

  1. 1. With a community of more than 600M, Instagram is one of the world's largest mobile ads platforms Instagram in 2016 monthly active users 600M daily active users 300M advertisers worldwide 500K learn about brands on Instagram 60% users take action after being inspired by an Instagram post 75% instagrammers follow a business on Instagram 50% WHAT HAPPENED ON IN 2016 FEBRUARY 07 FEBRUARY 11 FEBRUARY 24 SWITCH BETWEEN MULTIPLE ACCOUNTS 200,000 ADVERTISERS MARCH 29 VIDEO VIEW COUNTS LONGER VIDEO (60 SECONDS) 28 INSTAGRAM FOR WINDOWS 10 MOBILE THE NEW ALGORITHM: A NEW WAY OF ORDERING POSTS IN FEED SAVE A POST AS A DRAFT VERTICAL AD FORMAT 1. COMMENT CONTROL FEATURES 2. ABILITY TO REMOVE FOLLOWERS FROM PRIVATE ACCOUNTS 3. ANONYMOUS REPORTING FOR SELF-INJURY POSTS INSTAGRAM STORIES ADDING VIDEO TO CAROUSEL ADS MAY 11 JUNE 02 JUNE 21 AUGUST 02 AUGUST 15 JUNE 23 AUGUST 17 AUGUST 31 SEPTEMBER 12 SEPTEMBER 21 OCTOBER 13 OCTOBER 18 NOVEMBER 01 SEPTEMBER 22 A NEW LOOK FOR INSTAGRAM VIDEO CHANNELS IN EXPLORE KEEPING COMMENTS SAFE SHOPPABLE PHOTO TAGS NOVEMBER 10 NOVEMBER 11 DECEMBER 06 DECEMBER 06 600 MILLION INSTAGRAMMERS NOVEMBER 11 NOVEMBER 21 NOVEMBER 21 BOOMERANG AND MENTION AND LINKS FOR VERIFIED ACCOUNTS BOOKMARK 1. INSTAGRAM LIVE 2. DISAPPEARING CONTENT IN INSTAGRAM DIRECT INSTAGRAM BUSINESS TOOLS EVENT CHANNELS ON EXPLORE INSTAGRAM FOR WINDOWS 10 TABLETS 500 MILLION INSTAGRAMMERS APRIL 14 APRIL ZOOM 500,000 ADVERTISERS STORIES ON EXPLORE 1. STICKERS 2. HOLIDAY FUN 3. HANDS-FREE 4. TEXT FORMAT 5. SAVE ENTIRE STORY SOURCE: INSTAGRAM.COM VISUAL MARKETER & BRAND EVANGELIST BANNERSNACK WWW.ROBERTKATAI.COM Worldwide InstaMeet 13 #LifeOnEarthWWIM13 PopE francis on instagram @franciscus introducethe notificationstab on web translation button on feed stories and profile bios Worldwide InstaMeet 14 #WWIM14 1 billion app installs on Google Play Instagram went down for a minute 100 million daily active users on instagram stories removed “photo map” feature x

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