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4 Content Marketing Challenges in 2016

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2016 will be an interesting year for Content Marketing. Find an ideal balance between content and marketing through an editorial plan and a marketing budget.

Published in: Marketing
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4 Content Marketing Challenges in 2016

  1. Content Marketing 4Challenges in Robert Katai 2016
  2. Content StatsMarketing 76% of marketers are increasing investment in content marketing 49% of companies have an executive who is directly responsible for an overall content marketing strategy 38% of marketers publish content weekly or more often. ers
  3. Content StatsCreation 25% of marketers don’t outsource any content creation. 82% of marketers curate content. 76% of B2B marketers will create more content in 2016 versus 2015.
  4. will be an year 2016 interesting
  5. BIGG EST but the challenge will be
  6. Create Less Content With More Impact Robert Rose, CMI Chief Strategy Officer
  7. Content Marketing Challenges in 2016
  8. 1When there’s too much CONTENT
  9. Don’t kill the FIRE with too much firewood! Fire needs to burn!OXYGEN
  10. 2When there’s too much MARKETING
  11. Don’t let a ROBOT do the part that a HUMAN could do 100 times better
  12. 3EVERYWHERE and NOWHERE
  13. each PLATFORM has its own AUDIENCE needs desires language
  14. 4What Content Is Best Audio Video Text
  15. There is no right answer here. Only good questions...
  16. Where is your AUDIENCE? What is your STRATEGY? What is your PURPOSE? What are you BEST AT?
  17. Conclusion
  18. Start Doing TalkingStop
  19. Visual Marketer Brand Evangelist Bannersnack @katairobi www.robertkatai.com

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