This deck shows how TV services, operators and manufacturers can build a personalized UI for VOD services.

1. Building a personalized UI for VOD
services
hello@tanktop.tv
http://tanktop.tv
@tanktoptv
© 2014 Tank Top TV Ltd

2. Mary Meeker highlights Netflix’s UI as
a great example of personalization

3. Building a personalized VOD UI
Any VOD operator can now build a personalized UI
based on Tank Top TV technology.
Here’s how.
We’ll start by looking at an example UI structure
and then look at how our cloud-based service
enables building it.
© 2014 Tank Top TV Ltd

4. Hero content
Planned viewing
Popular
Recommendations
Recommendations
Basic structure The UI is broken into sections, and
each section is tailored for the
user.
Section ordering is algorithmically
determined for the user based on
behavior.
© 2014 Tank Top TV Ltd

5. Algorithmically picked from
limited curated selection of
hero content (original
programming, new
blockbusters, special
promotions)
• Fits with user’s viewing
pattern
• Hasn’t seen (recently)
• Random element
Hero Content
Planned viewing
Popular
Recommendations
Recommendations
Hero content
© 2014 Tank Top TV Ltd

6. • Series the user is part-
way through
• Watchlisted items
• Prioritize items that are
expiring soon or newly
available
• Viewing pattern
considerations
Omit planned viewing if the
user hasn’t set any up yet
Hero Content
Planned viewing
Popular
Recommendations
Recommendations
Planned viewing
© 2014 Tank Top TV Ltd

7. Popular items, filtered for
user preferences &
reordered according to
likelihood that this user is
interested
Weight towards currently /
recently popular
Helps address Fear Of
Missing Out
Hero Content
Planned viewing
Popular
Recommendations
Recommendations
Popular
© 2014 Tank Top TV Ltd

8. Hero Content
Planned viewing
Popular
Recommendations
Recommendations
Pure algorithms
• “Because you watched”
• “You might like”
• “Your friends like”
Catalogue-driven
• Newly available
• Expiring soon
Curations & lists
Recommendations
© 2014 Tank Top TV Ltd

9. Hero Content
Planned viewing
Popular
Recommendations
Recommendations
Learning from behavior
Section ordering changes
according to “what works” –
scores are adjusted according to
• viewing patterns
• business rules
• randomization
© 2014 Tank Top TV Ltd

10. Personalization platform
User profiles &
events Catalogue
&metadata
Business
rules
services
Personalized
recs & listings
Abstracted personalization services
for your catalogue & user base © 2014 Tank Top TV Ltd

11. Personalization platform
Recommender
system
Watchlists &
viewing history
Personalization
UI
HTTPAPIs
Personalized
suggestions
User events
Catalogue
Metadata
Curations
Business rules
User profiles
User history
Time &
availability
suggestions
Contextual
filtering &
ordering
Social connections
Service
Popularity

12. Beyond VOD UIs
Contact us for our latest thinking on using
personalization for
• customer emails promoting video content
• UIs that combine VOD, live TV and PVR
hello@tanktop.tv
© 2014 Tank Top TV Ltd