The document discusses issues with the current TV viewing experience and proposes alternatives. It notes that while there is a lot of on-demand content available, it is spread across multiple sources and platforms, making it difficult for users to browse. The document argues that the traditional "time grid" model of associating shows with channels, days, and times is no longer relevant in an on-demand world. It suggests killing the time grid for on-demand viewing and providing better ways to explore on-demand content across various sources and platforms.

1. Killing the time grid
for TV
Liz Rice
liz@tanktop.tv

2. Today’s viewing behaviour
Turn on the TV

3. Today’s viewing behaviour
Flick through the EPG to see what’s on

4. Today’s viewing behaviour
There’s nothing good on. Either…

5. Today’s viewing behaviour
…settle for something inane, or…

6. Today’s viewing behaviour
…look on your PVR.

7. Today’s viewing behaviour
Nothing there either? How about on-demand?

8. Today’s viewing behaviour
There’s tons of stuff available, but it’s spread
over multiple sources

9. Today’s viewing behaviour
There’s tons of stuff available, but it’s spread
over multiple sources

10. Today’s viewing behaviour
So it’s hard to browse what’s available

11. Today’s viewing behaviour
If you’re a linear broadcaster, you’re probably
happy with all this

12. Today’s viewing behaviour
But it’s a rubbish experience for users.

13. Time grids

14. Time grids
Once upon a time, you could only
watch TV in linear broadcast

15. Time grids
And you had to catch shows on
the right day at the right time

16. Time grids
Now that we have on demand and PVRs, this is no
longer true

17. Time grids
We watch shows whenever we like

18. Time grids
(unless it’s an event, like sports or X Factor)

19. Time grids
We think about “catch-up TV” in terms of rewinding
time, because that’s the way it is presented

21. Time grids
We ask consumers to associate a show with a
channel, a day of the week, and a time slot

22. Time grids
Two of those pieces of information are unnecessary

23. Time grids
The channel brand is important, because channels
provide curation

24. Time grids
The day and time is irrelevant

25. Time grids
So let’s kill the time grid for on demand

26. Time grids
And provide a better way to explore content on demand

27. Time grids
And provide a better way to explore content on demand

28. Reinventing content discovery
and analytics for on demand

29. Thank you
Liz Rice
liz@tanktop.tv