1. 3M Canada launched a new Scotch Tape product called the Scotch Shoe, a tape dispenser shaped like a woman's shoe, to reinvigorate interest in its brand. 2. Due to a tight budget, 3M Canada promoted the product exclusively through Facebook, creating a page and running contests and ads targeted at its key female demographic. 3. The Facebook campaign was highly successful, generating over 2,000 fans, 200 comments, 1.5 million impressions, and 300,000 clicks from ads, and the Scotch Shoe product sold out, demonstrating that Facebook can be a low-cost, effective platform for new product launches.