This document provides tips for using Facebook to advocate as a nonprofit conservation organization. It recommends using powerful imagery and asking questions to engage users, creating custom audiences to target supporters, and setting up causes on Facebook to raise funds. It also suggests making sharing easy, adding actions to all content, finding ways to share events, and developing an online community to establish credibility. The overall goal is to effectively use Facebook to promote the organization's mission and engage existing and new supporters.

1. How to be an Advocate on Facebook By Danielle Brigida National Wildlife Federation @NWF or @Starfocus

2. Confession: I’m a Wildlife and Technology Nerd Learning about the environment is FUN! National Wildlife Federation

5. An average user is connected to 80 community pages, groups and events

6. National Wildlife Federation on Facebook 20+ Pages 5+ Groups 3 Large Causes

7. Use Powerful Imagery and Ask Questions

8. Use Custom Audiences

9. Causes on Facebook

10. Online Petitions Free Change.org Act.ly Care2 Causes Facebook Cost Change.org Care2 Democracy in Action Convio

11. Make Sharing Easy

12. Think of ways to make your job easier!

13. Add Actions to Any Content You Create

14. Find Ways to Share Your Events Facebook Events Evite.com Plancast Yelp Meetup Naturefind Gowalla

16. Socialmention

17. Icerocket

18. Blogpulse

19. Boardreadr

22. Use Facebook as your page… Comment on other pages and photos Respond to other comments

23. Nonprofit Resources

24. Questions? Danielle Brigida brigidad@nwf.org www.twitter.com/starfocus National Wildlife Federation www.twitter.com/nwf www.facebook.com/nationalwildlife www.nwf.org/socialmedia