The document provides tips for attracting and maintaining interest in a business. It recommends focusing on customer problems to understand their needs and inspire innovation. Companies should establish themselves as experts in their field by highlighting statistics and evidence of their superiority over competitors. Finally, businesses must be fully transparent with customers to build long-lasting trust through honesty, keeping promises, and open communication.

1. How
to
A'ract
Interest
in
your
Business
By
Geoffrey
Byruch

2. Introduc)on
• Whether
you
are
a
new
startup
company
or
one
that
has
been
established
for
years,
it
is
absolutely
impera>ve
that
you
keep
the
public
and
targeted
audience
interested
in
the
on
goings
of
your
company.
• In
the
business
sector,
having
that
level
of
a'rac>on
and
interest
can
be
a
sole
definer
for
the
intended
success
of
your
company’s
future.
• Even
when
there
are
mistakes,
that
level
of
trust
you
have
built
with
your
customers
and
clients
will
always
be
the
true
secret
in
overcoming
any
hurdles.

3. Million
Dollar
Ques)on
• But
how
do
you
a'ract
interest
within
your
business?
• To
go
even
further
than
that,
how
do
you
maintain
that
level
of
posi>ve
a'en>on
year
aHer
year?

4. What
is
the
Problem?

5. What
is
the
Problem?
• When
it
comes
to
building
interest
and
trust
within
your
business,
it
is
impera>ve
that
you
understand
that
this
deep-­‐
rooted
rela>onship
does
take
>me.
• Even
for
successful
startups,
establishing
your
presence
as
a
responsible
and
dependable
company
can
take
months,
even
years,
to
build
as
your
company
con>nues
the
grow.
• The
reason
is
because
the
general
market
wants
to
make
sure
your
company
is
representa>ve
and
accommoda>ng
for
their
needs.
• To
establish
this,
you
want
to
make
sure
you
are
of
course
entering
the
mentality
and
mindset
of
your
market.

6. What
is
the
Problem?
• Begin
by
focusing
on
the
customer’s
problems.
In
order
to
a'ract
that
high
level
of
interest
within
your
business,
you
want
to
make
sure
you
are
tapping
the
focus
of
the
general
public.
• In
many
of
my
blogs,
I
tend
to
highlight
the
‘customer
problems’
and
‘customer
feedback’
as
the
backbone
of
your
business.
•
While
others
can
disagree,
I
will
con>nue
to
stand
by
that
statement.

7. What
is
the
Problem?
• Like
it
or
not,
your
customers
are
the
livelihood
of
your
business.
• They
inspire
innova>on
and
crea>vity
and
push
you
to
go
beyond
the
norm
of
what
they
know.
• By
internalizing
the
problems
in
the
perspec>ve
of
your
customers,
you
will
be
able
to
find
viable
solu>ons
and
marketable
products
for
your
company.
• At
the
end
of
the
day,
entrepreneurs
and
business
leaders
do
not
need
to
their
product
as
much
as
they
need
the
feedback
and
guidance
of
their
targeted
audience
in
order
to
move
forward
each
and
every
day.

8. Be
the
Expert

9. Be
the
Expert
• Now
to
of
course
establish
your
business
and
highlight
that
interest
within
your
company,
it
is
always
important
for
you
to
define
your
exper>se.
• For
many
businesses
this
can
be
challenging
because
of
the
product
or
trade
they
are
trying
to
sell.
• But
in
order
to
stand
out
amongst
your
compe>>on,
you
want
to
make
sure
you
can
highlight
the
overall
knowledge
and
proficiency
within
your
company.

10. Be
the
Expert
• For
those
of
you
who
are
selling
more
technical
products
such
as
finance
or
technological
service,
this
can
be
easy.
• But
for
companies
embarking
on
selling
everyday
products,
this
can
be
quite
challenging.
• To
help
establish
that
exper>se,
try
to
u>lize
various
controlled
test
and
sta>s>cs
within
your
pitches.
•
Allow
your
sta>s>cs
to
speak
for
themselves.
• The
more
evidence
you
can
show
against
your
compe>>on,
the
be'er.
• This
will
allow
the
general
public
to
view
you
as
the
leaders
and
experts
within
your
field.

11. Be
Transparent

12. Be
Transparent
• Now,
to
establish
that
long
everlas>ng
rela>onship
with
your
clients,
you
want
to
make
sure
you
are
providing
sense
of
confidence
and
trust
for
each
and
every
one
of
your
clients.
• For
many
customers,
they
establish
this
sense
of
company
loyalty
because
of
the
rela>onships
they
have
fostered
in
the
past.
• In
order
for
you
to
establish
that
trust,
you
want
to
make
sure
you
are
100%
transparent
with
your
customers.
• That
means
being
truthful
and
accurate
about
any
significant
changes
or
client
dissa>sfac>ons,
keeping
promises,
establishing
a
two-­‐way
communica>on,
and
being
>mely
and
responsive.

13. Be
Transparent
• Even
if
the
mistake
is
on
your
end,
you
want
to
make
sure
your
customers
are
aware
of
that.
• Mistakes
will
happen,
and
they
can
be
forgiven
too.
• But
not
ac>ng
on
one
can
send
a
nega>ve
message
on
the
company
as
a
whole.
• As
stated
above,
your
customers
are
the
backbone
and
founda>on
of
your
business’s
success.
• While
it
may
not
always
be
the
easiest
thing
to
deliver
transparent
news
to
customers,
it
will
make
a
longer
and
more
crucial
difference
in
the
long
run

14. To
Learn
More
• To
learn
more
about
entrepreneurship,
business,
and
career
development,
please
visit
the
following
sites:
• Geoffrey
Byruch
|
Entrepreneurship
• Geoffrey
Byruch
|
Career
Development
• Geoffrey
Byruch
|
About.me
• Geoffrey
Byruch
|
Twi'er