Before launching a new product, businesses should consider their customers' needs and wants. To do so, companies can involve customers in the product creation process and test the product on opinion leaders. It is also important to build a brand that customers trust and gather feedback to improve the product. Finally, launching first in local small businesses can help get the product on shelves and promote it effectively before approaching larger retailers.

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Consider
these Things
before
Launching
your Product By Geoffrey
Byruch

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Back In the Day
n Launching a new product or service today is not what it use
to be ten (twenty) years ago.
n Back in the day, all you would need to do is hire a public
relations agency to help craft a simple press release and set
your company, your product, and your services up for a press
tour.
n But for the good or the bad, those days are long gone.

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Back In the Day
n Today, the pace of news is limited only by the speed of light.
n In fact, the entire landscape of marketing and branding of a
product has become paradoxically more difficult in gaining
the necessary attention of your intended market.
n Because of this, it is imperative that the launch of your
product is focused on your customers.

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The Beginning
n To start, a business is birthed with the simply mentality of
knowing and understanding the customer’s overall need.
n Before launching your new product, think backwards.
Brainstorming on how you can make the product something.
n Your targeted market would want to buy should be your main
priority in framing your overall launch.

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The Beginning
n Think of it in this way; the customers within your intended
market are usually looking for something specific.
n They have wants and needs and are looking to accomplish
that with those related to their inherent desires.
n Because of that, you want to make sure your vision, your
products, and your services can meet their overall intentions.

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Target your Customers
n One way to help with this process is by directly involving
your targeted customers in the creation of your product.
n For many successful companies like Apple or Nike, they look
to the feedback of their customers to help shape and frame
their products in the most marketable way possible.
n Remember, the product and service needs to emphasize how
it can affect the market.

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Target your Customers
n This in turn takes a lot of discipline and ‘customer
knowledge’ in order for things to run smoothly.
n While the rest of your company may be excited by the
innovative nuances of your product, you want to make sure
your customers can easily acclimate to its ideas and services.
n
n If not, then you are definitely gearing up your launch with
some speed bumps.

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Test it Out
n To make sure your product launch is hitting the needs of your
market, make sure you provide various controlled tests.
n Even bring in some opinionated leaders in examining your
launch strategy.
n This type of personalized feedback can help you make any
alterations necessary before your launch day.

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Feedback
n Now when you actually launch your product and service,
make sure you have built a vocal community around the
product.
n In the world of business, branding will always be the key to
your product.
n It is associate the dreams, goals, and service your company
is trying to sell to your customers.
n For most of the general public, customers are influenced
heavily on the brand itself

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Feedback
n If it is a brand that they can trust, they will usually, in most
cases, buy and test out the product.
n Even if it didn’t meet their expectations like Google did with
Google Glasses, it does not mean your customer base will
falter.
n Instead, use their advice and feedback as the cornerstone of
growth. Allow it to build your products to something more
efficient and effective each and every day.

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Shelf Space
n Lastly, for any launch to be successful, it is imperative that you
get your products on any local retailers’ shelves first.
n As much as you want to get your product out there to big
chain stores like Target or Wal-Mart, you also want to
leverage those easy wins too.
n Various small mom-and-pop shops will promote your product
far more and far longer than a larger retailer would.
n In fact, the overall success can lay the foundation within
these small communities.
n In addition, it will give you a stronger idea of what you can
alter and change for your next launch in the future.

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To Learn More
n To learn more about entrepreneurship, business, and career
development, please visit the following sites:
n Geoffrey Byruch | Entrepreneurship
n Geoffrey Byruch | Career
n Geoffrey Byruch | About.me
n Geoffrey Byruch | Twitter