This document provides an overview of Google Analytics and how it can be used to track website traffic. It discusses the different types of web traffic like direct, organic, referral, and social traffic. It explains why Google Analytics is important for understanding where visitors are coming from, how they found the site, which browsers they use, and the keywords they searched. The document also provides step-by-step instructions for setting up a Google Analytics account and tracking code, and configuring conversion goals to track important metrics like contacts page visits.

1. GOOGLE ANALYTICS
By: Ani Mol Baby

2. Contents
• Introduction
• Types of web traffic
• Why is Google Analytics important to your
website?
• Adding Google Analytics to your site
• Adding Conversion (Goals)

3. Introduction
• Google Analytics is a service provided by
Google in order to monitor a website’s traffic.
• Launched by Google in November 2005.
• Web traffic is the amount of data sent and
received by visitors to a website.

4. Types of Web Traffic
1) Direct traffic: When a user visits a website by
specifying its explicit URL then, he is a direct
visitor and such a traffic to that website is a
direct traffic.
2) Organic traffic: When a website is being
visited by a user after querying the search
engine using keywords of his interest. One
way to increase organic traffic to a website is
through SEO (Search Engine Optimization).

5. 3) Referral traffic: People who find your site
through external links. For example, you
publish a blog post which has a link to your
website and if someone clicks on it and
decides to follow that link, then that person
is considered to be a referral visitor and the
traffic so generated is referral traffic.
4) Social traffic: Gaining followers through
various social medias such as facebook,
twitter, blog posts, etc.

6. Why is Google Analytics Important to
Your Website?
• Where your visitors are coming from – very
important aspect if you’re targeting a specific
audience.
• How your visitors found your website – this is
very important in determining which of your
efforts are paying off. It shows if visitors found
your site directly, through a referral from
another website (ex: Twitter, Facebook), or
from search engines.

7. • Web browsers were used by your visitors –
knowing which web browsers your visitors
used allows you to know on which browsers
you should keep your focus on.
• What were the keywords used by visitors in
the search engines to get to your website –
this is very crucial for SEO. Knowing which
keywords people are searching for to get to
your site determines if you are on the right
track.

8. Adding Google Analytics to Your Site
Goto google.com/analytics. Click on Sign In

9. Select Google Analytics

10. If you already have an account then you could
create a new account by selecting Admin then

11. Select create new account and then fill in the
requested details accurately.

12. To add a new a new property to your existing
account go to properties and select create new
property

13. Fill in the details accurately

14. Select get tracking ID

15. Select the appropriate country and accept the
terms of service

16. Copy the tracking ID

17. Paste the copied tracking ID

18. Copy the HTML code

19. Paste the code in edit HTML portion in Template
portion before closing the head tag

22. To add analytics to your website maintained in wordpress,
reach your site’s dashboard select editor from appearance.
Copy and then paste the HTML code before closing the
head tag.

24. (Shows 0 data as this is a newly added account)

25. (Showing data from previously added account)

27. Adding Conversion (Goals)
• Setting goal conversions is important in Google
Analytics as it enables one to know how many
visits to your website has been converted to your
specified goal.
• For example, if reaching the contacts page of your
site was considered to be a necessary goal then
setting up a conversion for the same would let
you know how many visitors to your site reached
the contacts page or simply reached the goal.

28. Once you have decided and created the page which
you want to set as ‘reached the goal’ for your website,
select Goals in Conversions. Then select Overview

29. Select Set Up Goals

30. Select New Goal

31. Fill in the necessary details. Select from either
template or custom. Then select continue

32. Specify the goal description and other requested
details and then select continue

33. Specify the URL of the page of your goal page.
Then select save.

34. THANKYOU