"Moonshots" for SAP HANA
A Real Time DATA Platform
Ugur Candan
COO
SAP Turkey
@ugurcandan

MANAGEMENT
EXECUT#I1O SNPEED OF CHANGE
#2 HYPER COMPETITION
#3 HARD TO DIFFERENCIATE

WHAT ARE THE
MOST
IMPORTANT
INVENTONS OF
THE LAST 100
YEARS ?

WHAT ARE THE
MOST
IMPORTANT
INVENTONS OF
THE LAST 100
YEARS ?
COMBUSTION ENGINE
SEMICONDUCTORS
MODERN MEDICINE
THE INTERNET
ELECTRIC MOTOR
TELEPHONE
GPS
AUTOMOBILE
TELEVISION
GENE SEQUENCING

1900
1915
2014
MANAGEMENT STILL LOOKS AT
GENERAL LEDGER
P&L
CASH FLOW
BUDGETING
ORG CHART

1890
DEVELOPED PART
OF THE WORLD
AVARAGE
# EMPLOYEES
LESS THAN 4
1915
500,000 CARS / YEAR
US STEEL CORP 1B$
MARKET CAP
WHAT WE CALL
MANAGEMENT

WHAT WE CALL
MANAGEMENT
1890 1915
PAY FOR PERFORMANCE
CAPITAL BUDGETING
TASK DESIGN
BRAND MANAGEMENT
DIVISIONALISATION
….

1
CO2 EMISSION
INTERNET CONNECTION
DATA SIZE
GENES SEQUENCED
CONNECTED DEVICES
….
#1 SPEED OF CHANGE
#2 HYPER COMPETITION
#3 HARD TO DIFFERENCIATE

PROFIT IS
REVENUE - COST
GROWTH SIMPLIFICATION
#1 SPEED OF CHANGE
#2 HYPER COMPETITION
#3 HARD TO DIFFERENCIATE

MANAGEMENT
EXECUT#I1O SNPEED OF CHANGE
#2 HYPER COMPETITION
#3 HARD TO DIFFERENCIATE

Complexity – A CEO’s Challenge
Complexity costs the top
200 global companies
10.2%
of annual profits.
80% global CEOs say executives say fighting complexity is a
personal priority.
” – PwC, 9th Annual Global CEO Survey
“
An equivalent of
5.8 billion TL
For Fortune Turkey Top 200 Companies

PROFIT IS
REVENUE - COST
GROWTH SIMPLIFICATION
#1 SPEED OF CHANGE
#2 HYPER COMPETITION
#3 HARD TO DIFFERENCIATE

"Moonshots"
That’s one small step for man, one giant leap
for mankind
Neil Armstrong
1930 -2012

MOONSHOTS FOR TODAY
NEUROSCIENCE
SYNTHETIC BIOLOGY
‘OMICS’ REVOLUTION
NANO TECHNOLOGY
ARTIFICIAL INTELLIGENCE
NUCLEAR PHYSICS
….

DETERMINISTIC
PROBABILISTIC
1915 2015

MICROPROCESSORS AND SOFTWARE
AN APPLYING TO EVERYTHING AROUND US
WORLD IS THE NEW GADGET

CPU vs MEMORY SPEED
"POWER WALL + MEMORY WALL + ILP WALL = BRICK WALL"
STATIC vs DYNAMIC ENERGY
A DEEPER INSTRUCTION PIPELINE
REALLY MEANS DIGGING A DEEPER
POWER HOLE

HARDWARE IS CHANGING AND SOFTWARE IS CHANGING
SUBTRACT
ASSEMBLE
ADD
COMPUTERS -> MACHINES
MACHINES -> MACHINES
YESTERDAYS SOFTWARE TOOLS
ARE FAILING ENGINEERS
COMPUTER IS NOT A
SCARCE RESOURCE
1000 X 1 = 1 x1000
NANO BIO
CODE -> MATERIALS AND STRUCTURES
PROGRAM -> MATERIALS

TEXT
14 DAYS
1,000 USD

GSP ALGORITHM
APRIORI ALGORITHM
FREESPAN
PREFIXSPAN
MAPRES
SPADE
CSPADE
GREEDY MOTIF SEARCH
HAMILTONIAN PATH PROBLEM
EULERIAN PATH PROBLEM
DEVIDE AND CONQUER
CASTLE WALL
THE WASTE POOL
DEPTH PING
BOSTON SHUFFLE
BOT VS BOT
LIFE AND DEATH
SEA OF BATS
BUCKAROO BANZAI
ROCK STAR
THE TICKLER
PACIFIC RIM
ALMOST HUMAN
THE KNIFE
…

FASTER
CONNECTED SMARTER

Big Table
Real Time
Data Challanges
Storm
Big Data
Challanges
Dremel /Drill
Scuba
Stinger
Twemcache

BIG BANGKING NETWORKED
INSURANCE
FUTURE RETAIL POLITES SMART UTILITY
INDUSTRY THEMES
CROSS-INDUSTRY
PENTRAGRAM
IOT
T-COMMERCE MAKERS
MOVEMENT
DooH

SAP Cloud: A Solid
Foundation to Build Upon
44M 25 15M 2M+ $1.7B
Industry’s
most
complete
Cloud
portfolio
The leading
social
business
platform
Largest
business
Cloud
deployments
Annualized
run rate in
Cloud
business
Industry’s
largest base
of Cloud users

INNOVATION PREVIOUSLY INFEASIBLE
PREDICT AND ANALYZES GAME PLAYER BEHAVIOR IN REAL-TIME
Real-time insights, analysis,
and consumer engagement for
increased revenue and
decreased churn
©2011 SAP AG. All rights reserved. 31

ADOBE GETS PERSONAL WITH CUSTOMERS
In the past, it was necessary to wait 24
hours to ascertain a promotion’s
impact. Within-memory computing,
that data is available within minutes,
enabling Adobe to tweak the
promotion immediately to improve
results

ALLIANDER ENERGIZES ITS BUSINESS WITH REAL-TIME
ANALYTICS
Collecting and analyzing the enormous amounts of
data required 10 weeks of effort. As a result,
Alliander would only perform forecasting and grid
optimization once a year. With in-memory computing,
that process can be ccomplished in a mere three
days.

GLOBUS IS ALWAYS IN STYLE WITH IN-MEMORY
TECHNOLOGY
DETECTION OF SLOW SELLING PRODUCTS
22 minutes to 17 seconds
800,000 products through
a network of some 3,500
suppliers

SIMPLICITY PREVIOUSLY UNACHIEVABLE
EBAY EARLY SIGNAL DETECTION SYSTEM POWERED BY PREDICTIVE ANALYTICS
Automated signal detection
system to proactively
respond to real-time market
dynamics

Product: Agile Datamart
Business Challenges
 Lack of real-time insights into POS data make it difficult to create effective, tailored sales
promotions and marketing campaigns
 Need shorter response time for customer segmentation to plan sales campaigns
Technical Challenges
 Inability to process big data (billions) POS records quickly because of high latency and
static reporting
 Shop floor staff not able to access relevant information on-the-fly, with iPad
Benefits
 Real-time insights into POS data improve customer satisfaction and merchandising
 Dynamic personalized offerings while customer is at store or on web site
Yodobashi - POS Data Analizi
250 million POS
sales order line items
10-12 minute sales
campaign planning (not
possible before)
100,000x faster
sales analysis – from 3
days to 2-3 seconds

12,000 Staff with 3,200
pure scientist, 650,000
patients/year, 1,4 B€
revenue
500,000 data points
from each cancer patient.
Instant patient data
analysis during treatment

MITSUI KNOWLEDGE INDUSTRY
HEALTHCARE INDUSTRY – CANCER CELL GENOMIC ANALYSIS
408,000x faster than
traditional disk-based
systems in technical PoC
216x faster DNA
analysis results - from
2,5 days to 20 minutes

REINVENT LUXURY SERVICE

BURBERRY
The benefits of the
SAP HANA platform
are significant with a
hugely simplified
footprint.
We’re putting the
whole business on
the SAP HANA
Enterprise cloud
”
“
© 2014 SAP AG or an SAP affiliate company. All rights reserved. 40

LISTENING TO CUSTOMERS
© 2014 SAP AG. All rights reserved. 41

NEW PRODUCTS & SERVICES

ENGAGE YOUR FANS

44

EMPOWERING INDIVIDUAL PERFORMANCE

Empowering Employees

Unilever
“if we knew then what we know now, we would have started deploying in-memory
much earlier, because it’s so important for business... We think
it’s even more disruptive than we initially thought — we’ve only just
started”
© 2014 SAP AG or an SAP affiliate company. All rights reserved.
Marc Béchet, VP Global IT ERP, Unilever

Sensors Enable New Processes and Applications
Weissbeerger Beverage Analytics