The document outlines best practices for sales development representatives (SDR) teams to maintain high standards. It recommends that companies show career paths and enable growth, while candidates prepare well, establish conversation flow, and follow up. Both parties should celebrate successes, not just tolerate work, and ask thoughtful questions. SDR teams should decide to raise standards, model successful teams like those in hospitality, the military, and technology that lead by example. The goal is for teams to emulate exemplary standards of excellence.