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THE TENBOUND SALES DEVELOPMENT
CONFERENCE
CRUSH Q4 PLAN ‘22
#SALESDEV21
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The Sales Development Big Three
CRUSH Q4 PLAN ‘22
1. People 2. Process 3. Technology
DOGMA =
/ PERFORMANCE
CRUSH Q4 PLAN ‘22
HOW DO YOU BUY?
HOW DO THEY BUY?
Reverse
Engineer
Your Way
Their Way
Your Sales Dev Process
SALES DEVELOPMENT
IS PROJECT MANAGEMENT
The Scientific Method (Aristotle)
Experi
m
e
n
t
 
A
n
a
l
y
s
i
s
 
C
o
n
c
l
u
s
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o
n
 
O
b
s
e
r
v
a
t
i
o
n
 
Q
u
e
s
t
i
o
n
 
Hypothesis
Content
Support
Full
Support
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Community /
Consistency /
Support
TENBOUND -
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