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WINNING
against the odds
Matt Millen
@MattMillen
High accountability
Constant change
Multi generations
1990
Sales
Contest
S
A
M
Story
Activity
Mindset
Learn what to say
Learn how to say it
Commit to mastery
The 3 Ps
Persona
Pain/Problem
Value Proposition
Full-cycle Role-specialized teams Guided
Role-specialized within teams
Do more
What to do
NBA
Habits & bias
• Speak deliberately
• Move with poise &
purpose
• Live by choice, not
chance
• Sweep the sheds
• Go for the gap
• Play with purpose
• Pass the ball
• Leaders are teachers
• No dickheads
• Embrace expectations
• Train to win
• Keep a blue head
• Know thyself
• Invent your language
• Sacrifice
• Ritualize to actualize
• Be a good ancestor
• Write your legacy
3 Fields of Play
 WINNING against the odds

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WINNING against the odds