How should the company manage and organize its international activities

1. How should the company manage
and organize its international
activities?

2. Export Department
Shipping goods
Export department
with sales manager
and a few assistants
export department
expands to include
various marketing
services

3. If the firm moves into joint ventures or direct
investment,the export department will no longer be
adequate to manage international operations

4. International Division

5. International division is headed by a division president who
sets goals and budgets and is responsible for the company’s
international growth.
The international division’s corporate staff consists of
functional specialists who provide services to various
operating units such as Geographical organizations
World product groups
International subsidiaries

6. Geographical Organizations
Country managers report to regional vice presidents
Regional vice presidents for North America, Latin
America, Europe, Africa, the Middle East, and the Far East
reports to the international-division president

7. Each product group with an international vice president responsible
for worldwide sales .
World product groups

8. International subsidiaries
Each subsidiary headed by a presidentwho reports to
the president of the international division.

9. Global Organization

10. The global operating units report directly to the
chief executive or executive committee
Global operating units

11. When forces for “global integration” are strong and forces for “national
responsiveness are weak, a global strategy that treats the world as a
single market can be used
When both forces prevail to some extent, a “glocal” strategy that
standardizes certain elements and localizes others can be the way to go

12. the best!”
‘Not invented’here is a good thing;
‘invented here’ is also a good thing;
‘not invented but improved here’ is the best