How should the company manage and organize its international activities? Texts from Marketing management: A South Asian Perspective. By Rahul Nk NIT Trichy

2. Export Department

3. If sales increase or if the firms enter into joint
ventures

5. International Division

6. Operating units headed by a division president
who sets goals and budgets
Geographical organizations : A chain of
leaders report to vice presidents who reports to
division president
World product groups : International vice
president responsible for world sales of each
product group
International subsidiaries : Each head by a
president

7. Global Organization

8. When both
forces prevail to
some extent, a
“glocal” strategy
standardizes certain elements
and localizes others

9. When forces for
“Global integration”
are strong and forces
for “national responsiveness”
are weak,a global strategy for an
unique world market is true

10. Image Credits
flickr users
Tyler. elizabeth
Rebecca Tifft
Wesley Fryer