A company should analyze four key criteria when choosing target markets: examine existing competitors in sectors to assess competitive threats, watch for new entrants as some markets have low barriers to entry, consider substitute products that could replace the company's product, and evaluate the bargaining power of both suppliers and buyers to avoid imbalance. The document provides guidance on evaluating market segments based on these four factors in order to select attractive target markets.

1. Identifying Market
Segments and
Targets
How should a company choose the
most attractive target markets?

2. There are 4
criteria's to
choose
attractive
market

3. Analyse Segment
rivals
It is Important to look for the already
existing players in a certain domain
which could pose competition

4. Stiff Competition in Cellular
industry

5. Beware of new
entrants
Keeping an Watchful eye on the Segment
with the High entry Barrier & Low Exit
Barrier

6. Snapdeal successfully entered
into a market earlier
dominated by flipkart and
amazon

7. Substitute product
make Sure that there does not exist any
substitute product for your own product which is
being used in a popular way

8. Substitute product of
noodles

9. make Sure that supplier as well as buyer
doesn't possess strong bargaining power.
Bargaining power is more when buyers and
suppliers are organised
Bargaining power of
supplier and buyer

10. Disclaimer
Created by
Kartik Singla
Thapar University
during an internship by Prof. Sameer
Mathur, IIM Lucknow.
www.IIMInternship.com