This panel proposal discusses how personalization and customer data collection is currently fragmented across different transportation brands and services, and how consolidating personalization into a single customer-controlled profile could improve the customer experience and mobility future. The panel would discuss questions around how personalization could make travel easier and cheaper, whether car makers lack vision by only collecting data for their own purposes, and what a future personalized architecture controlled by consumers may look like. The panelists are qualified to address these questions based on their 15+ years of experience working on personalization and automotive projects for clients like Mercedes-Benz, Hyundai, and Porsche.

2. Panel Proposal for SXSW 2018
HOW PERSONALIZATION
BREAKS THE FUTURE OF
MOBILITY

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I HAVE TRANSPORTATION RELATED
PROFILES WITH ALL OF THESE
BRANDS:

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WHAT IF THERE WAS
ONLY ONE PROFILE?

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WHAT IF THAT PROFILE
WAS MY PROPERTY?

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my mobility profile is mine

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How will personalization make travel
more comfortable, easier, and
cheaper?

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Do car makers lack vision (for
themselves and their drivers), if they
insist on collecting customer and
vehicle data only for their own
purposes?

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What might a future personalization
architecture look like, when it is
separated from individual companies
and put back into the hands of
consumers?

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How come? Because they have worked on personalization and automotive projects for
the past 15+ years.
Here are some of their projects…
OUR SPEAKERS WILL HAVE ANSWERS
TO ALL OF THESE QUESTIONS.

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We Know Automotive
OUR CLIENTS FOR MANY YEARS

15. Project Highlights
Next Generation Mercedes-Benz
OneWeb Strategy
Usability Testing
Shop
Customer Journey Configurator
Car Configurator
Mercedes-Benz Web Style Guide
Dealer Locator
Global Rollouts
Mercedes me and Connected Cars
Daimler Financial Services Portal
15 Years of Working With Mercedes-Benz
2002 2017

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Staying connected – even on the road
Mercedes me provides premium class car
connectivity: Daimler’s new service brand bundles
existing digital services with new mobility and
connectivity – available on smartphones, tablets
and desktops.
The project was a two-year collaboration
between mediaman and German agency Scholz
& Volkmer.
MEDIAMAN FOR MERCEDES-BENZ

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Native app? Web app? Responsive
website? Or all three?
Mercedes me connect provides
drivers access to all the connectivity
services in modern luxury cars:
from remote parking to pulling up
the current vehicle location.
mediaman developed a front end
strategy that answered if and why
these service would be offered via a
smartphone app, a web app, or in
the responsive website.
MEDIAMAN FOR MERCEDES-BENZ

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Making data visualization joyful and
efficient
The Mercedes me Adapter lets
drivers of pre-2016 models use the
connectivity services of Mercedes
me.
The app visualizes the data it
receives from the vehicle.
Since the summer of 2016
mediaman has been in charge of
revising the app for more joy and
efficiency of use.
MEDIAMAN FOR MERCEDES-BENZ

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Get Things Done – digital strategy for
Mercedes-Benz vans
Van customers are focused on cost
efficiency. Connectivity solutions
offer enormous potential.
For Mercedes-Benz, mediaman
develops strategic
recommendations for van portal
solutions that use connectivity in
order to best support Mercedes-
Benz customers.
MEDIAMAN FOR MERCEDES-BENZ

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Drive carefully, improve your driver score,
save insurance premiums
Pay-How-You-Drive (PHYD)
insurance from Daimler Financial
Services AG analyzes driver
behavior in real-time and offers low-
risk drivers an insurance premium
rebate.
mediaman developed the
corresponding app, which lets
drivers view their driver score per
trip on the Mercedes me Portal.
MEDIAMAN FOR DAIMLER FINANCIAL SERVICES

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The Hyundai Configurator:
Intuitively from interest to dream car
Hyundai-prospects can now explore Hyundai’s
versatile model range intuitively. They click
through special editions and packages while
building their perfect car.
The interactive 360°-view adjusts to the user’s
selection in real time, just like the calculated sales
price.
MEDIAMAN FOR HYUNDAI

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The Mobile Car Salesman
The Hyundai Sales App allows
dealership employees to leave their
desks and still pull up vehicle
information or enter customer data
where it feels natural – next to the
car, whether that‘s in the
showroom, in front of the
dealership, or at the mall during a
promo event.
MEDIAMAN FOR HYUNDAI

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Pushing digital retail marketing forward
Porsche has a very distinct brand
presence in China, thanks to the
centrally controlled platform made
by mediaman.
Dealers can add their own contents
and the system facilitates efficient
communications between dealers
and the Chinese Porsche
headquarters.
MEDIAMAN FOR PORSCHE CHINA