After the great success this year, the leading business event on the development of future HMIs & UX returns to Detroit for the fifth time. Car HMI USA will see over 150 of the leading HMI & UX executives, engineers and designers gather to discuss new business use cases, concepts, technical challenges and major innovations in this field. The two-day B2B event is made up of an inspirational agenda with not only presentations but extensive interactive roundtable discussions allowing for high-level networking. This time the conference features expert presentations from Oliver Rumpf-Steppat, Head of Product Requirements, Development and Connected Drive US (BMW of North America), Nikhil Gowda, Innovation Project Manager (Renault-Nissan-Mitsubishi Alliance), Susan Shaw, Senior Ergonomics Engineer, HATCI Engineering Design (Hyundai-Kia America Technical Center, Inc.), Jacek Spiewla, User Experience Manager, Advanced Development (Mitsubishi Electric Automotive America, Inc.).

1. Car HMI USA 2019
Intuitive Vehicles + Next Generation UX + HMIs
 Car HMI USA is the leading industry-driven business event focusing on the advancement of
UX & HMI technologies in the automotive industry for OEMs, T1s, Researchers & Suppliers
 Under the motto “Intuitive Vehicles + Next Generation UX + HMIs” the 5th anniversary edition
of the USA chapter will be taking place on April 28-30, 2019 at The Henry, Detroit, USA.
 35+ of the most influential automotive user experience & human-machine interaction
development experts will present and lead highly-interactive roundtable discussions on the
latest technical as well as design advancements in this field.
Berlin, October 22, 2018 – After the great success this year, the leading business event on the
development of future HMIs & UX returns to Detroit for the fifth time. Car HMI USA will see over
150 of the leading HMI & UX executives, engineers and designers gather to discuss new
business use cases, concepts, technical challenges and major innovations in this field. The
two-day B2B event is made up of an inspirational agenda with not only presentations, but
extensive interactive roundtable discussions allowing for high-level networking.
This time the conference features expert presentations from Oliver Rumpf-Steppat, Head of Product
Requirements, Development and Connected Drive US (BMW of North America), Nikhil Gowda,
Innovation Project Manager (Renault-Nissan-Mitsubishi Alliance), Susan Shaw, Senior Ergonomics
Engineer, HATCI Engineering Design (Hyundai-Kia America Technical Center, Inc.), Jacek Spiewla,
User Experience Manager, Advanced Development (Mitsubishi Electric Automotive America, Inc.).
Key Topics
 Smart Intuitive Vehicles, Intelligent Machines, Digital Living Spaces
 Individualized Experiences & Personalization Concepts, Persona Development & Artificial
Intelligence-Driven Personal Assistants & UX Personas
 Voice UX, Conversational Chatbots, Voice Control & Speech Interfaces
 Anticipatory Design, Predictive UX, Predictive Modeling, Predictive-Analytics Algorithms for
UX Design, Data-Driven UX Research & Using Machine Learning in Future Interaction Design
 Next Generation Infotainment & Future Interaction Concepts for Autonomous Vehicles,
Trucks, Robotaxis, Carsharing, Ridesharing & MaaS
 Infotainment Interfaces, Input & Control Devices, Multimodality, Software Development &
Cockpit Architectures
 Contextualization, Managing Complexity, Human Factors, Designing Driver Interfaces to
Minimize Distraction, Keeping the Driver in the Loop, Take Over Procedures
 Using AI & Machine Learning in Emotional & Cognitive State Recognition, Real-Time
Monitoring & in HMI Development
 Usability, User Experience, HMI Development Processes & User-Centered Design Principles

2.  HUDs, Augmented Reality, Virtual Reality, Holographic Displays, New Interior Lighting
Concepts, Latest Display Technologies, Interfaces & Control Trends, External HMIs
 UX Testing Methods & Tools, Testing Comfort, Trust, Human & Cognitive Factors, Developing
Guidelines, Benchmarking, Big Data, Educating the Future Driver and much, much more…
About the Car HMI Event Series
Founded in 2013 in Berlin, Car HMI quickly established itself as Europe’s leading conference for
OEMs, Tier Ones and automotive suppliers to meet and discuss the technical and design
advancement of UX & HMI technologies in the automotive industry. A year after the first event in
Europe, the CarHMI was successfully launched in the USA. At events the leading design and technical
experts from all over the globe give insights into their latest research, test results, development
process and innovative products for next generation HMIs & UX and also to discuss specific roadmaps
for the in-car experience in autonomous vehicles, MaaS, robo taxis, car sharing. The different
conference formats address a variety of thematic areas relevant to the cross-industry automotive
audience with attendees from companies like Mercedes-Benz Research & Development North
America Inc., BMW of North America, Ford Motor Company, General Motors, Nuance, Zenuity,
Google, Continental, Nissan Research Center - Silicon Valley, Toyota Research Institute, zoox,
Udacity, Bosch USA, Faraday Future, Yanfeng Automotive Interiors, BYTON, Veoneer, Gestigon and
many more. In 2018, we.CONECT Global Leaders won the Conference Award 2018 in the category
“Best Conference Series” for the Smart Mobility and Automotive Event series – of which Car HMI
belongs to. The B2B event is organized by we.CONECT Global Leaders, which specializes in creating
interactive business events and business communities, headquartered in Berlin, Germany.
Multi-Touchpoint Concept
we.CONECT Global Leaders established new conversational processes like world cafés, bar camps,
open space and more than 20 interactive formats which are based on scientific principles. This concept
is module-based to fit the needs of the conference attendees. While having traditional formats like
keynotes, use cases and solution studies, it opens up room for deep driving discussions, networking
and knowledge transfer.
For more information, please visit: https://www.car-hmi-usa.com/
Social Media:
Twitter: @SmartMobi_Hub
Blog: https://www.smart-mobility-hub.com/
Contact of PR, Marketing and Cooperation:
Maria Willamowius
Marketing Manager Global Automotive Event Series
Email: maria.willamowius@we-conect.com / Tel: +49 (0)30 52 10 70 3 - 229
we.CONECT Global Leaders, Reichenbergerstr. 124, 10999 Berlin, GERMANY

3. www.we-conect.com