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The number of top-of-the-funnel leads that you need to generate may surprise
you. But if you know that target number, then you can focus on getting the
leads you need and not have to wonder if it's enough.


But, without a lead generation agency you can't achieve the goal of your
targeted sales or leads. So, you will need a marketing lead generation agency
and with the help of KeepUpTheWork you can easily find the right lead
generation agency for your business.


HOW MANY
LEADS DO
YOU NEED?
In order to meet your revenue
goals, you need to calculate how
many leads you need.
This chart will help you do the math. First, determine your
annual revenue target and divide it by your average sale, in
order to discover the number of wins you need. The work
from the bottom up to learn how many top-of-the-funnel
leads you need.
CONVERSION RATE


QUALITY
$ $
/ =
Annual Revenue Target Average Sale Amount # of Wins Needed
Marketing Qualified
Leads
Sales Qualified
Leads
Appointments
Assignment
Proposals
Wins
% of MQLs
that will
become SQLs
% of MQLs that
will become
appointments
% of appointments
will result in an
assignment
% of assignments
will result in a
proposal
% of proposals will
result in a win
# of MQLs
marketing
should source
# of leads sales
will pursure
# of leads that
will result in an
assignment
# of assignments
that will result in
proposals
% of proposals that
will result in wins
www.keepupthework.com

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How many leads do you need? Hire Lead Generation Agency

  • 1. The number of top-of-the-funnel leads that you need to generate may surprise you. But if you know that target number, then you can focus on getting the leads you need and not have to wonder if it's enough. But, without a lead generation agency you can't achieve the goal of your targeted sales or leads. So, you will need a marketing lead generation agency and with the help of KeepUpTheWork you can easily find the right lead generation agency for your business. HOW MANY LEADS DO YOU NEED? In order to meet your revenue goals, you need to calculate how many leads you need. This chart will help you do the math. First, determine your annual revenue target and divide it by your average sale, in order to discover the number of wins you need. The work from the bottom up to learn how many top-of-the-funnel leads you need. CONVERSION RATE QUALITY $ $ / = Annual Revenue Target Average Sale Amount # of Wins Needed Marketing Qualified Leads Sales Qualified Leads Appointments Assignment Proposals Wins % of MQLs that will become SQLs % of MQLs that will become appointments % of appointments will result in an assignment % of assignments will result in a proposal % of proposals will result in a win # of MQLs marketing should source # of leads sales will pursure # of leads that will result in an assignment # of assignments that will result in proposals % of proposals that will result in wins www.keepupthework.com