The document evaluates a music video product and its ancillary texts of a digipak and advert. It finds that the music video is of a high standard and relates well to its target audience, though some shots could be improved. It praises the consistent color scheme across all elements that creates a strong brand with the same makeup, clothing, hair, atmosphere and attitude portrayed. The product follows what other successful artists in the genre are doing with coordinated visuals and branding across video, packaging and advertising.

1. Evaluation
Question 2

2. • Main product: Music Video
• Ancillary Texts: Digipak and advert
• Music video is at a pretty high standard.
• Relates to its target audience well, we’ve
received a lot of good feedback.
• We could have improved some shots
where the lighting was poor or maybe
included more characters to create more
party feel.

3. • Colour scheme the same, ties them
all together.
• Creates a strong and clear brand.
Same make up, clothing, hair in all.
Went well together. Similar
atmosphere and attitude. Good
attitude.

4. • Follows what other artists are doing
in the same genre. Example
Rihanna with we found love. The
video, digipak and advert had the
same colour scheme and lighting.
• Created a solid brand with all three.
• Artists look in digipak and advert is
same in final part of music video.