'How Focused is your Social Media?'

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Mary Thomas discusses content marketing as an effective way to engage with large audiences in a cost-efficient manner. Content marketing involves creating and sharing blog posts, videos, webinars, newsletters and other materials to build relationships and trust with customers. Effective content marketing requires developing a strategy, understanding your audience, creating original and valuable content, and measuring the results.

Marketing Business Technology

“A way of engaging with a large
number of people in a cost
effective, time efficient way”
Part of the Marketing Mix

Broadcast Engagement
Content
Relationships
Social Media
Success
Blogs YouTube
Webinars News
Letter
White
papers

 70% of consumers prefer getting to know a
company via articles rather than ads1
 64% of consumers need to hear information from
a company 3 to 5 times before they believe the
message2
 92% of consumers trust recommendations from
people they know, 47% trust advertising3
 There are 77 million Millennials (1977 – 1995)4
1 Content Marketing Institute 2013 2Edelman Trust Barometer 2013 3Nielsen Global Trust in Advertising 2012 4Nielsen Millennials: Breaking the Myths 2014

Strategy
Review
Aims
Audience
ToolsContent
Resources
Measure

Website
Blog
News
Letter
Niche
LinkedIn
Twitter
FacebookGoogle+
Video/
Podcast
Images
Other
Content
Social
Book
marking

 140 characters
 Use a management tool (e.g. HootSuite)
 Schedule messages
 Reply and Retweet
 Monitor
 Develop
relationships
 Use Hashtags
 4 – 5 / day

 Images
 Frequent posts (2 - 3/ day)
 Make your customers the stars
 Show personality of the business
 Share other’s
posts
 Ads

Original Content
How
 FAQs
 Educate
 Ask opinions
 Case Studies
 Good news stories
 Personality behind business
 Events
 Drive engagement
 Use Images
 etc
“So What?”
 Plan
 Create central document
 Reuse content
 Thank / reply to others
 Share what others say
 Keep conversation going
Tone
Keywords

 Who? (in-house / outsource)
 Training Requirements?
 Social Media Policy?
 Crisis Management Policy?
“Be Real and use your
best judgment”

 Against aims
 Always on marketing
 Adjust and learn over time

@concisetraining mary@concisetraining.net
E-Learning Courses
City & Guilds
accredited Level 3
qualification
£10
Pick up a
discount
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'How Focused is your Social Media?'

1. Mary Thomas

3. “A way of engaging with a large number of people in a cost effective, time efficient way” Part of the Marketing Mix

4. Broadcast Engagement Content Relationships Social Media Success Blogs YouTube Webinars News Letter White papers

5.  70% of consumers prefer getting to know a company via articles rather than ads1  64% of consumers need to hear information from a company 3 to 5 times before they believe the message2  92% of consumers trust recommendations from people they know, 47% trust advertising3  There are 77 million Millennials (1977 – 1995)4 1 Content Marketing Institute 2013 2Edelman Trust Barometer 2013 3Nielsen Global Trust in Advertising 2012 4Nielsen Millennials: Breaking the Myths 2014

6. Strategy Review Aims Audience ToolsContent Resources Measure

8. Influencers Brand Ambassadors Customers Suppliers Staff Business Partners Competitors Regulators

9. Website Blog News Letter Niche LinkedIn Twitter FacebookGoogle+ Video/ Podcast Images Other Content Social Book marking

10.  140 characters  Use a management tool (e.g. HootSuite)  Schedule messages  Reply and Retweet  Monitor  Develop relationships  Use Hashtags  4 – 5 / day

11.  Images  Frequent posts (2 - 3/ day)  Make your customers the stars  Show personality of the business  Share other’s posts  Ads

12.  Relationships  Optimised Profile  Updates (added value)  Share / Like / Comment  Company page  Groups

13. Original Content How  FAQs  Educate  Ask opinions  Case Studies  Good news stories  Personality behind business  Events  Drive engagement  Use Images  etc “So What?”  Plan  Create central document  Reuse content  Thank / reply to others  Share what others say  Keep conversation going Tone Keywords

14.  Who? (in-house / outsource)  Training Requirements?  Social Media Policy?  Crisis Management Policy? “Be Real and use your best judgment”

15.  Against aims  Always on marketing  Adjust and learn over time

16. @concisetraining mary@concisetraining.net E-Learning Courses City & Guilds accredited Level 3 qualification £10 Pick up a discount voucher Find out more.. Discuss your needs

'How Focused is your Social Media?'

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