This document discusses various social media platforms and how to use them effectively. It compares LinkedIn, Twitter, and Facebook, noting that LinkedIn is best for professional networking and updates about personal and company news 1-2 times per week. Twitter is more informal and can be used as a management tool by posting 3-5 times daily to engage known and unknown contacts. Facebook allows for either public or private profiles and is best used by businesses for 1 post per day while allowing more flexibility for personal usage. The document emphasizes adding value on all platforms through engaging content that builds connections.

1. Social Media
Mary Thomas

2. Tools Blogging
Social
News
Book
Letter
marking
Four
E- Articles Square /
Groupon
Website
Forums LinkedIn
Video/
Twitter
Podcast
Google+ Facebook

3. Tools Blogging
Social
News
Book
Letter
marking
Four
E- Articles Square /
Groupon
Website
Forums LinkedIn
Video/
Twitter
Podcast
Google+ Facebook

4. Common Themes
Add Value

5. LinkedIn
• Professional • Personal & Company Updates
• Known Contacts • 1 – 2 times each week
• SEO
• Personal & Company
• Public

6. Twitter
• Informal • Person or business
• Known & Unknown • Management Tool
Contacts
• 3 – 5 times a day
• Keywords
• Public

7. Facebook
• Informal • Person or Business
• People known & unknown • 1 time / day as Business
• Public or Private • Personal – as you wish