The document discusses the use of images, colors, and fonts across a short film and two ancillary marketing pieces (a magazine article and film poster). It notes that using the same screenshot from the short film in both ancillary pieces creates consistency and helps build an identity for the film. The color grading is also identical across all three pieces to accurately represent the look and feel of the film. Additionally, the same font ("Minion Pro") is used for the film title and body text in the ancillary pieces to further tie them together visually and start associating that font with the film for viewers. In conclusion, the combination of matching images, colors, and fonts across the short film and ancillary

1. How effective is the
combination of your main
product and ancillary texts?
Evaluation Question 2

2. Image use
• I image I used for both ancillary tasks was a
screenshot pulled straight from the main task (short
film).
• This create a house style, added consistency and
helps to build a film identity and brand around the
short.

3. Image use continued
• The reason for using this image is because I thought
it was very powerful and showed an insight into the
film’s genre and plot without giving away details.
• It worked well with text and allowed me to have
plenty of work around the main figure within the
image as a background which was useful for the
ancillary tasks.
• It creates a feel for the film across the two ancillary
pieces which is useful for advertising and marketing.

4. Image use continued
• By using the image across both ancillary tasks it
gives the viewer a familiarity with the film so when
they see it in the film it feels more natural and
anticipated.
• The image itself shows the main characters isolation
and solitude with helps the viewer engage with the
character and empathies with him.

5. Colour grade
• The colour grading on the image is identical in all
three pieces.
• This means the film poster is an accurate
representation of the look and feel of the short film
itself so the viewer know what kind of short they are
going to watch.
• Sometimes film posters come across as being one
genre when in reality their film is much darker or
much funnier than the film posters grade lets on.

6. Font use
• In both the title of the short film and also in both
ancillary pieces the same font of: Minion Pro
• By using the same font it adds to a house style across
all three pieces and again we start to see a brand and
an identity of the short film emerging.
• It means when the viewers see that font they begin to
associate it with the short film.
• Importantly it gives a clear and consistent feel of the
film as we see a theme/trend across all three pieces.

7. Font use examples
The body text of
the magazine
and the title text
of the film
poster are both
Minion Pro. As
well as the film
title which is
very similar to
the title shown
on the film
poster.

8. Conclusion
• In conclusion I think that the combination of the
three pieces work very well in creating a house style
and theme.
• They work together to give the short film a brand
and an identity through the use of font selection and
consistent image use.
• The two ancillary pieces give an insight and feed
into the short film accurately and represent the short
film correctly and well.