Pick the Right Topic“Now tell me something I don’t already know.”
Pick the Right Speakers“…leveraging strategic messaging analytics enablement collaboration in the Gartner-magic- quadrant by socializing ROI and synergizing TCO with IDC in the virtual private on-premises cloud…” = WTF?
Promotion – How? Multi-media promotion Phone - yes, phone Paper – yes, paper Online/email 5-7 times to get awareness
Promotion-Who? Customers Partners IBMers People with Lotus history Community sites & influencers
Promotion-Timeline 8 weeks out: speakers, location 6 weeks out: email and paper invites, post to sites, start calling 4 weeks out: post to other sites a few at a time, continue calling, promote through blogs and podcasts 1 week out – email reminder to those who got initial blast but have not registered. Email details to those who registered Day before/day of – send reminder email to those who registered During event – Tweet, live blog, post pics. Those who did not attend should feel like they missed something. After the event – send a thank you note to attendees with links from meeting, links to social media groups
That’s Too Much Work, Lisa! I just want to shoot out an email or two and see who turns up! I’ve got a lot of other stuff to do! One or two customers are plenty!The only thing worse than no user group is a lame user group.
How’s This Going to Make UsMoney? People do business with people they know, trust, and like. IBM is trusted but not known and not always liked.
ContactLisa Duke687 638 firstname.lastname@example.orgSimplified Technology Solutions, Inc.3330 Cumberland Blvd., Suite 500Atlanta, GA 30339