The document describes the various technologies used at different stages of constructing and evaluating a hip-hop music video project. During construction, the group used a digital camcorder, social media like Facebook, and iMovie software to film, plan, and edit the video. They researched artists using YouTube and Google. Microsoft Office was used for planning documents and presentations. During evaluation, the group used Prezi, PowerPoint, iMovie, green screen techniques, and examples from YouTube to present their answers.

1. Question 4
How did you use new technologies in
the construction and research ,
planning and evaluation stages ?

2. Technologies used

3. Digital camcorder Construction
We used a digital camcorder provided by our media
department , to film the footage for our hip-pop music
video. Every member of the group already had experience
with using this piece of equipment from the previous year
when we filmed our opening sequence to a thriller. Our
media group used three cameras to make sure we covered
three shot angles for footage.
We were able to create many shots and filming techniques
with this for example panning , still shots , high and low
angles and close ups. However we found the lighting was
bad so we made sure we used other lighting sources for
example the natural lighting.
The quality of the camera was not the best and was very
limited however it was better in comparison to our only
other option which was using our mobile phones . Overall
the visual quality does not reflect the quality of the work .
As media students the highlights would be our use of
camera shots and filming techniques in addition to the
expense of our equipment.

4. Social networking Construction
To plan the construction of our video ,we also
used a range of social networking websites
and technologies which gave us the
opportunity to communicate with one another
. We used Facebook , Msn and blackberry
messenger to have group conversations and
set dates for future events .
The most useful social network was Facebook .
One of our members created a Facebook
group where we could discuss issues , plans
and set dates and deadlines. The advantages
of using Facebook was that we could make the
group secret and unseen by the public , we
could scroll back through old information and
comments left on the wall , we receive
notifications when a member has wrote
something and every member of the media
group had a Facebook account before hand
because it is a popular trend for teenagers .

5. IMovie programme on Construction
the iMac
We used iMacs in the post production stage of our
project . A programme on the iMac named IMovie
was very useful when it came to editing and is only
available on the apple computers . I Movie's is a
software which allows us to cut and trim footage and
add sound , music , transitions , images ,
backgrounds and other editing elements to the
finishing product .
When editing our final music video and other
evaluation videos, we used many different
transitions sush as cross disolving, the cube,
slow motion at the end of the video. We also
used different effects such as changing the
contrast of the different parts of the video to
black and white.

6. USB Stick Construction
A USB drive is a data storage device which holds files on a
portable pen . My group each have a USB which is used to
transport the media work done at home to a school
computer .
We found many advantages using this device for example :
• small and very portable
•available in different sizes
•available in different material
•available in many different capacity sizes from 250MB to
32GB
•we can print using screen print, laser and diamond
engraving

7. Research
YouTube is a video-sharing website, which users
can upload, view and share videos. During our
research YouTube helped us find hip pop /rap
artists which gave us an idea of what we will be
portraying . This also helped when my group
made presentations on the conventions of a hip
pop / rap video and costumes .

8. Home page
Google is a multinational Internet and software Search
corporation specialized in Internet search, cloud
computing, and advertising technologies. It hosts and
develops a number of Internet-based services and
products.
when My group and I were conducting our research , we Images
used Google as a source for numerous research tasks
.Google is a helpful technology because as you can see
on the left of the screen you can search a keyword on
the homepage and it will allow you to scan through a
search , images , videos and more .
Videos

9. Microsoft office Research
Microsoft office is a computer software which
includes a range of ICT technology . Throughout our
music video project My group and I have created
power points and made word documents to present
in front of our class , to answer evaluation questions,
to make timetables and to help us with our research
and planning . Here are some examples :
• A word document to make a audience research
questionnaire clear and easy .
• Creating a timetable which shows the group
when we are filming and editing using an option
named table on word documents .
• A power point which presented background
information on our chosen artists .
Media groups filming and editing
timetable ( word document )

10. Research
Blogger
Blogger is a publishing service used to upload text ,
videos and images . Throughout our coursework we
have been posting updates of our latest research and
planning . The reason we keep our blogger page
updated is because the exam board marks us on our
range of technologies and presentational devices used
, when answering the questions .
To make sure every member in the group does not use
the same presentation software we plan it before
hand . Examples of ways we have varied our blog is ;
prezi , PowerPoint , word , YouTube , text and flash .
Every member of the group has experience of using
this in the previous year . We got the opportunity to
learn skills like importing images and videos and how
to change fonts , colours and sizes .

11. Slide share Research
Another internet service we used during our
video project was slide share. Slide Share is a
Web 2.0 based slide hosting service used to
upload files privately or publicly in the
following file formats: PowerPoint, PDF,
Keynote or Open Office presentations. Then
people can view these files on slide decks via
there computer or handheld devices .
My group has used slide share in the past to
upload PowerPoint presentations and also
receive feedback from unknown people . An
advantage of getting feedback from strangers is
that there feedback is not bias .

12. Fireworks Planning
Adobe fireworks is a graphics editor software .
It is an ICT software which allows the user to
edit photos , text and animations using
different tools displayed .
Our group mainly used fireworks to edit our
poster and digipak . The picture below shows
our poster being created .

13. Planning the construction Planning
In the planning stage My group and I
created a mood board to present
different images which relate to the
music video we are going to start.This
mood board showed a mixture of
hobbies, fashion and muisc ideas
which was in the orginal Rizzle Kicks –
When I Was A Youngster and which we
wish to portray in ours .
Another aspect of planning the
contrusction was making a location
comic strip on windows movie maker .

14. We used a software known as prezi in
Evaluation
order to present many of our research.
We used extensivley during our
evaluation question 2 .
The prezi has allowed us to use a
range of multi media software in order
to present our work in a creative way .
For the evalutaion question 4 , we used Question 1 and 3 was presented
another software named powerpoint. This on imovies . For Question 3 we
is a great way to present text and images used a media technology named
in a slide format . a green screen , this is where you
drop a green strip behind the
person/object your filming so that
you can edit the background on
imovies . Also for question 1 we
used a variety of different media
texts from youtube .