Slide deck from my conversation with the Ashland Internet Marketing Group on December 16, 2010. If you would like me to have this conversation with your group, feel free to email me at beingsocialus@gmail.com

1. How can we stop the
information economy
from leaching the
value out of our
hard-earned expertise?

2. Meri Aaron Walker
I help Baby Boomer Thought Leaders set up
and manage an engaging online social
presence...
...so they can make their lifetime contributions
the way they want to using 21st century
communication tools.

4. What's FUN for me?
........... so that.................................

5. ...so that...
...we all have as much free time and
money as we can get to take care of
ourselves, our friends, our familes, and
our community in the ways we want to...
without hurting other people -
or the environment!

6. Where are you now in using VMs?
1> I’m just thinking about it.
2> I’m serious, but not ready to start.
3> I’m ready to get going right now.
4> I have already started and been active
for at least 3 months.

7. I fell down the rabbit hole way back in 1986.

9. I've been floating in a SEA of social media,
real-time virtual meeting tools, and "cloud" apps ...

10. In the last
few years,
more people have
started joining us...

11. Now VMs make it MUCH easier for us to leverage
our expertise locally, nationally and internationally.

12. Where are we in relation to VMs & SM?
Baby Boomers have spent a lifetime acquiring
knowledge and experience that has great value..

13. An expert is someone widely recognized
as a reliable source
of technique or skill whose faculty
for judging or deciding rightly, justly,
or wisely is accorded authority and status
by their peers or the public in
a specific well-distinguished domain.
-Wikipedia

18. Creates
+
What we've learned...

19. Personal computing
Internet
Library doors broken off
Global information economy
Financial system collapse
Mobile connectivity and VOIP
Social media

20. diplomacompany.com

22. New Rules
New Tools
New
"Social Skills"

23. The Rules
according to Meri Walker
20th Century 21st Century
Consumption of Packets Experience in Relationship
Doing Our Own Work Collaborating
Familiarity Difference
Protocol Authenticity
Authority Affinity
Routine Pace Ease and Speed
Reputation Try Before You Buy
Secret Sauces Do It Yourself
Polished Presentations Incomplete Thoughts
...for what it's worth...

25. What needs to happen?
1. Get clear about how we want to engage
others at a distance around our expertise.
2. Practice using VM tools to make it easy
for people who need our help to learn and
work with us.

26. http://beingsocial.us

27. Stop talking about yourself. Start talking as yourself. - Dan Zarella

28. I store my knowledge in my friends. ~ Karen Stephenson

29. Success takes help. Failure we can do on our own. ~ Simon Sinek

30. How can we get there?
1> Face the music...
2> Accept the new rules...
3> Clarify your priorities...
...and...
4> Practice, practice, practice...
...this isn't rocket science...

31. Face the music...
...and refuse to let YOUR MUSIC die in you...

32. New Rules
New Tools
New
"Social Skills"

33. So...what is it that
you have to contribute
between now and when
your body wears out?

35. Practice, practice, practice...

37. "Anything worth doing
is worth doing poorly."
~ Marshall Rosenberg

40. Social Media Engagement
=
Practicing your Expertise in Public
...so people can see the value
of bringing you into their problem-solving process.

41. What is your social media
engagement strategy for
enticing your community to
help you make your most
valuable contributions?

45. A - Keep watching
1. Notice the commercials
2. Notice people talking about all this stuff
more and more often.
3. Look over people's shoulders when you
see them wearing headsets in coffee
shops.

46. B1 - Take your time & do it yourself
1. Read my blogs, follow me on Twitter, FB, LI, Amplify
http://beingsocial.us
http://virtualmeetingcoach.com
http://meriwalker.amplify.com
http://twitter.com/meriwalker
2. Read the toolmakers' blogs
3. Attend as many free VMs as you can.
4. Sign up for free accounts and get your family and friends
to play with you.

47. B2: Get some coaching to speed things up
Do you need to start seeing results sooner rather than later?
1. Private Coaching Program- F2F and online
2. Small Group Coaching Program - F2F local group starting
mid-January, 2011
http://toolbox.blinkweb.com
3. Small Group Coaching Program - small online group starting
in February, 2011
30-MIN FREE CONSULTATION
to anyone interested in coaching
http://beingsocial.us/pages/contact

48. 514-488-7942
beingsocialus@gmail.com
30-MIN FREE CONSULTATION