Planningness 2010 ... Barak Kassar, Rassak Experience

Digital Brand Building and CommunicationsSan Francisco | BarcelonaDIGITAL COMMUNITY ORGANIZINGLeveraging Social Networks Barak Kassar, barak@rassak.com

I was minding my own business yesterday in SF

I’ve learned to be open to what comes thru my social nets

Context: Rassak has helped big brands --- and startups that have put the 2.0 in web 2.0If you’re interested: rassak.com

My entry point into new media.

Oldest media I’ve experienced. Animals (content) and walls (media/tech) didn’t change for 5,000 years! They had time to figure out how to leverage it.JackVersloot

Now there is new content every second… and new media/tech almost as fast.700 FB status updates per sec

600 tweets per sec[Context: 34,000 Google searches per sec]

The woman next to mewants to know. She’s a community manager for a tech company with 1000 techy customers.

Apps [like this one that asks people to donate their FB status to a “message engine”] are powerful. They’re one way to build leverageBonus Content: Of Qassams and Whoppers

So is plain old organizing!!! That’s what we’re going to talk about.

Before we go on, please “friend” me on FB [I’m not only telling… I’m showing]

And SOME of you please“like” Rassak ExperienceHow cool is this stamp? You can get your own from Nation in the UK

Digital Community Organizing ChecklistAsk yourself what a community isAsk why you are building a community (the non-selfish reason)Be clear about the selfish reason(s) tooMap your community/networkAcquire your tools

What is community? What Is Community? A reminder from a sign outside a church in San Francisco

Why building?Why? The Unselfish Version. In our case it’s “spread knowledge, promote cool and effective efforts, connect people”For Rassak… helping people/orgs express themselvesFor Zibkids… helping parents make their kids stronger.And kids to grow up strongerFor BV… to connect parents .. Also to make kids stronger by makingParents stronger

Why building?Why? The Selfish Version. New and repeat business!!!For Rassak… helping people/orgs express themselvesFor Zibkids… helping parents make their kids stronger.And kids to grow up strongerFor BV… to connect parents .. Also to make kids stronger by makingParents stronger

VisualizingMap your community and social networks. I don’t mean just geographically.

Location, location, location --- distribution distribution distributionMapping helps you understand that Location, Location, Location = Distribution, Distribution, Distribution

Tools*EarsSmileShoesStrong ArmCellphone Camera*please note: first four items are NOT digital at all

First four tools for digital community organizing are NOT digital1. Ears

Bervely andPacl4. Strong Arm**artfully and gently

Let Ideas Compete5. Cameraphone

Tips and TricksPick one tool (at first) and get great at it

Microdynamics of each tool are DIFFERENT

Engage with all your heart and soul

Planningness 2010 ... Barak Kassar, Rassak Experience