"How Can Museum Grow?" a 2020 study that focuses on XR Innovation in Museums and galleries. At Anansi, we offer bespoke solutions as well as XR Platform for retail augmentation and XR presentation to increase sales,ROI and Engagement.

1. How can
museums
Grow? Based on a
2019 survey on
smartphones,
virtual reality
and interactive
technology in
museums*
Website: https://www.Anansi.london
Contact: info@Anansi.london
Phone: +44 (0)7542993266
* The Data shown come from a survey conducted in October of 2019 via Google Surveys, the market research
service of Google, LLC. Survey questions were delivered over four sessions to 104, 100, 213 and 101 respondents,
for a total of 518 total respondents. An equal bias on gender and age demographics was sought. For example, on
the question regarding VR exhibits and attendance, an approximately equal number of males and females responded
(53.6% vs 46.4%). Ages ranged from 18 to over 65 years, with slightly higher representations among adults 55-64
years old (+4.2%) and those over 65 years (+6.4%).

2. If museums added
interactive exhibits
17.3%
would visit more often

3. Executive Summary 25% More Respondents
An exciting new kind of technology is enabling totally new
kinds of interactive exhibits. How will this transform
museums and museum experiences? We surveyed over 500
British for their opinions of virtual and augmented reality.
The results were surprising and informative. 57.7%
A mix of technology
and hands-on interaction
Where do you find
more engaging
experiences? Museums
◄ Many people are turning to
their personal electronic
devices for entertainment
and education.
Museums can combat this
trend by offering rich media
experiences beyond what is
possible at home.
What is the best way
museums can improve
existing exhibits?
What types of interaction
would you like to use in
future museum exhibits
Understanding the Tech ►
A growing number of solutions
are available
Owns a personal
VR or AR Device
Non-
Interactive
Content
17.7%
Mostly new
technologies
like virtual reality
22.6%
Mostly traditional
hands-on interaction
.... Most visitors want to see a
mix of new technology with
traditional interaction.
However, don't overlook
including some tech-free,
traditional hands-on exhibits.
The world of virtual and
augmented reality is limitless,
but some visitors will always
prefer the simplicity of more
traditional experiences.
Projected educational
users of VR/ AR within 7
years
Would visit museums
more often if they
could use their
smartphone to
enhance exhibits
68.1%
14.2%
17.7%
My Smartphone,
Tablet, or Game Console
Traditional Hands-on
Interaction
New Technology like VR
or Smartphone
Interaction
27
Millions
VR
AR
13.2% 7.1%

4. Adapt. Change. Evolve.
Museums can't stand still. They must pioneer-new tech,
new methods of interaction, new ways to learn.
Museums are uniquely positioned to lead.
They serve diverse audiences.
If 77% of British have smartphones, that means 23% still do not
have smartphones.
There is a growing disparity in access to technology at home and in schools, and museums can help
fill this gap. Museums want to do more than survive; they want to thrive , reach economic
independence, and the first step towards growth is insight: the metrics behind this wave of
technological transformation.
Why? Because visitors expect something new. At least 77% of British
have smartphones, and more than half own a tablet. These are not merely gadgets; they are powerful
gateways to rich interactive experience , and more and more British of all ages crave innovative ways to
learn.
Museums that implement exciting
new interaction technologies stand
out.
Competing for British attention is
more difficult than ever. Institutions
that deliver innovative educational
experiences have a leg up those that
don’t.

5. What is the best way museums
can improve existing exhibits?
Traditional Hands-On
Interaction
Non-Interactive
No
Yes
14.2%
39.8%
◄ Enhancing existing exhibits
with new technology is one
of the most important way
to boost attendance for
aging installations.
46.1%
I'm
not
sure
what
Do you own a VR or AR device?
Which topics would you find
interesting in a virtual reality
exhibit?
Space exploration and dinosaurs ►
Would like an app on their
smartphone to explore
museum exhibits.
18.4%
Would visit museums
more often
if they could use their
smartphone to enhance
exhibits
World
Cultures
Space
Exploration
Art scored lower ►
Where do you find
more engaging
experiences?
Animals
or Biology
Archaeology
25% More
Respondents
..
..
-
.
Audience Insights
Non-interactive
Content
New Technology like VR
Smartphone interaction
were popular topics among
survey respondents, but world
cultures took the top spot.
Don't neglect to feature other
under-appreciated subjects.
One key benefit of solutions like
virtual reality is the ability to make
less appreciated arts and sciences
more compelling and relatable.
I’m not
sure
what
AR is
Yes
◄ Actually, most British do have a virtual
reality and augmented reality-capable device:
smartphones are able to show VR and AR
content. Still, dedicated VR/AR hardware
provides a much more immersive experience
(see "Hardware Options" on the next spread).
◄ Most British do not have a dedicated virtual
reality or augmented reality device, despite
over 5 million unit sales to date. This is an
opportunity for museums to deliver an
experience most visitors have not seen at
home.
◄ Audience education about virtual
and augmented reality is ramping
up. Most British have heard these
terms, but don't understand the
potentials of these technologies.
Yes
Yes
No
No
I’m not
sure
what
VR is.
I’m not
sure
what
AR is.
VR AR
Innovate.
Audiences crave new experiences,
especially those they can interact
with on their personal devices.
However, most people haven't
seen a dedicated VR or AR exhibit,
so don’t overlook the excitement
this can generate. Exhibit design
should not be limited to one form
of new media
on the survey, but interactive
art installations are
extremely well suited to
mixed media presentations.
35.4%
My
Smartphone,
Tablet
or
Game
Console
Museums

6. HTC Vive
£££ VR PC Wired*
Oculus Rift
£££ VR PC Wired
----- VR HMDs ------
Dedicated VR head-mounteddisplays (HMDs) provide the
best experience at a cost: a PC that the devices must be
wired to at all times. The resulting immersion factor is truly
impressive, and the high quality motion controllers enable
users to interact with virtual objects with their hands.
Smartphone & Tablet
Meta2
£££ AR PC Wired
Samsung Gear VR
££ VR
Microsoft Hololens
£££ AR PC
AR HMDs
Smartphone HMDs
Understanding the alphabet soup of mixed
reality technologies:
VR Virtual Reality . Completely replaces the user's
view with a simulated world.
AR Augmented Reality. Projects simulated
objects into a live view of the real world.
MR Mixed Reality. Brings real-world objects
into a simulated world. Also can mean AR or VR.
XR Cross Reality. General term for all of
the above technologies (and those yet to come).
Google Cardboard
£ VR
..., Secretive startup Magic Leap
recently unveiled their extremely
compact AR headset which
projects images directly onto the
retinas of the user's eyes.
Magic Leap
£££ AR PC
◄ Low-cost solutions like Gear VR,
Google Cardboard and Daydream
(not pictured) make it easy for
anyone with a smartphone to view
VR content, including users who
can't physically visit the museum.
Growth Opportunities
Recently, investment firm Goldman Sachs predicted the educational sector would see some of the
most explosive growth for these new technologies. Virtual and augmented reality solutions have the
potential to grow audiences on the education side, but also through fundraising and development.
Museums and other institutions can give key stakeholders an exciting early look at capital campaigns
(view a new exhibit hall before construction begins), or can take them on a research expedition to a
remote site. These kinds of experiences elevate the profile of the institution and foster a sense of
ownership in current and prospective donors.
Projected educational users of VR/AR
within 7 years according to investment
firm Goldman Sachs 2
Average annual spending on
educational software.
Facts at a glance
d
• There are still a lot of questions surrounding artificial intelligence, augmented reality,
virtual reality and its relation to museums. What about an automated collections
process or an algorithm that creates programs or exhibits?
Though museum professionals are not getting replaced anytime soon, AR/VR is
playing a role in replacing the standard visitor experience. There is a growing field of
affordable options for these technologies.
• Apple’s potential 2021-2022 introduction of smart glasses will shift AR’s momentum
and revenue share toward consumer spending.
• Recently, NASA has hosted a 6-minute VR Mars expedition. The simulation let
visitors “experience” the planet first hand without the need for a 24 months trip on a
spaceship. This example is a great way to spark the minds of visitors.
• The Data shown come from a survey conducted in October of 2019 via Google
Surveys, the market research service of Google, LLC. Survey questions were
delivered over four sessions to 104, 100, 213 and 101 respondents, for a total of
518 total respondents. An equal bias on gender and age demographics was sought.
For example, on the question regarding VR exhibits and attendance, an
approximately equal number of males and females responded (53.6% vs 46.4%).
Ages ranged from 18 to over 65 years, with slightly higher representations among
adults 55-64 years old (+4.2%) and those over 65 years (+6.4%).
£
JARGON
Misconceptions
The biggest misunderstanding among
people who haven't tried virtual reality
regards the scale of the experience. VR
headsets are small, but the experience
can be huge. The headset (HMO) sits
inches in front of the user's eyes,
immersing them with a wide three-
dimensional view. Standing at the edge of
the Grand Canyon truly feels like looking
over the edge of a mile-high precipice
(and most users can't muster the courage
to take a step forward).
The other common misconception is that
VR and AR require custom, high-end
hardware. In fact, most smartphones
can deliver impressive experiences
with inexpensive viewers like Google
Cardboard that cost a few pounds

7. How can We Help?
Who are We
We are the UK Software Development and Solutions Provider company specializing
in building applications for VR/AR, web and mobile platforms, as well as full-scale
digital transformations for a large number of industries. We develop solutions that
deliver value for our clients and their customers.
“Conversational platforms are changing the way in which people interact
with the digital world. Virtual reality (VR), augmented reality (AR) and
mixed reality (MR) are changing the way in which people perceive the
digital world and provide an extra dimension in which expand and
explore. This combined shift in perception and interaction models leads
to the future immersive user experience."
Gamify the museum experience by challenging
players to hunt for different artefacts, animals etc.
Thanks to XR technologies, you can incorporate
holograms, audio/video , games and
questionnaires to create a unique way for visitors
to engage with.
Using AR transform the way in which visitors
interact with museums. This Applications provides
a unique experience that would not be possible
without the use of augmented reality technology.
Most people have not yet experienced
AR first hand. In fact, the majority would
say that said they do not have an AR-
capable device, even though nearly all
smartphones are capable of presenting
AR content.
This represents a huge opportunity for
educational institutions to attract new
audiences through exciting interactive
exhibits.
VR has the power to transport
users to places they might never
be able to visit in real life so
welcoming digital visitors into the
museums of the world is a natural
fit. It’s also a huge win for
students and visitors across the
globe as they get to explore some
amazing pieces of world history
with unprecedented access and
ease.
Interactive exhibits
AR Tours
VR Museums
Possible Applications