The document discusses the potential of augmented reality (AR) and virtual reality (VR) technologies in social media marketing. It provides examples of companies that have used AR/VR successfully in their marketing, such as Lowe's Holoroom project and Gucci's partnership with Snapchat. The future of AR/VR in social media marketing is promising as the technologies continue to advance and their use spreads to more industries. Global investment in AR/VR rose significantly from 2019 to 2020 and the market is expected to grow rapidly in coming years, holding untapped potential when combined with social media.
CES 2015: A No Gadget Report for Marketers & BrandsBen Grossman
A fresh, no gadget take on the 2015 International CES, this report covers the top trends marketers and brands need to know as they enter 2015. Based on the evolution of the CES show over the last several years, the report also documents the rising in notoriety and popularity of CES within the marketing and advertising industry, now rivaling events like the Cannes Lions International Festival of Creativity and SXSW Interactive.
After 48 years in existence, the event shows no signs of slowing down. 2015 marked the largest CES in history, with over 170,000 industry professionals in attendance and more than 2.2 million net square feet of exhibit space occupied by exhibitors. Today, the show sits comfortably at, as the Consumer Electronics Association (CEA) has dubbed it, “the center of convergence among content, services and products.”
The world is recovering from the pandemic and adapting to new ways of life, both in changed habits and behaviours, but also new rules for businesses to navigate to continue to prosper.
Necessity is the mother of invention. Times of crisis and recession have been, in retrospect, times of enormous opportunity and innovation, and times of growth for those who make the right decisions.
Technologies and ways of working that might have seemed an interesting experiment in other times have become essential.
In this report we look at three megatrends that are helping to define the recovery, each with smaller manifestations or sub-trends, with major implications for brands.
How is Generative AI Revolutionizing Content Creation in AR/VR?JeniferJenkins2
Content creation for AR/VR experiences requires immense creativity and technical expertise.
Generative AI, a subset of artificial intelligence, is playing a pivotal role in transforming the way content is created for AR/VR.
How augmented reality is changing the world of consumer marketing.ppsxSajith Niroshan
Augmented Reality will be the next biggest digital marketing trend in the world. With AR, consumers can connect with brands on a more emotional and empathic level. Brands should be aware of how they can use AR to increase customer experience while gaining competitive advantage.
CES 2015: A No Gadget Report for Marketers & BrandsBen Grossman
A fresh, no gadget take on the 2015 International CES, this report covers the top trends marketers and brands need to know as they enter 2015. Based on the evolution of the CES show over the last several years, the report also documents the rising in notoriety and popularity of CES within the marketing and advertising industry, now rivaling events like the Cannes Lions International Festival of Creativity and SXSW Interactive.
After 48 years in existence, the event shows no signs of slowing down. 2015 marked the largest CES in history, with over 170,000 industry professionals in attendance and more than 2.2 million net square feet of exhibit space occupied by exhibitors. Today, the show sits comfortably at, as the Consumer Electronics Association (CEA) has dubbed it, “the center of convergence among content, services and products.”
The world is recovering from the pandemic and adapting to new ways of life, both in changed habits and behaviours, but also new rules for businesses to navigate to continue to prosper.
Necessity is the mother of invention. Times of crisis and recession have been, in retrospect, times of enormous opportunity and innovation, and times of growth for those who make the right decisions.
Technologies and ways of working that might have seemed an interesting experiment in other times have become essential.
In this report we look at three megatrends that are helping to define the recovery, each with smaller manifestations or sub-trends, with major implications for brands.
How is Generative AI Revolutionizing Content Creation in AR/VR?JeniferJenkins2
Content creation for AR/VR experiences requires immense creativity and technical expertise.
Generative AI, a subset of artificial intelligence, is playing a pivotal role in transforming the way content is created for AR/VR.
How augmented reality is changing the world of consumer marketing.ppsxSajith Niroshan
Augmented Reality will be the next biggest digital marketing trend in the world. With AR, consumers can connect with brands on a more emotional and empathic level. Brands should be aware of how they can use AR to increase customer experience while gaining competitive advantage.
Digital in 2016: The Year of Consumer-Led Communications MarketingEdelman
Edelman’s digital marketing forecast predicts that consumers will become the priority central marketing function in 2016. This year marks the rise of the Consumer Marketing Director.
2016 Continues to reflect the enormous role of Big Data in digital marketing. Wisely used, Big Data can tell us almost everything about our consumers – who they are, what their interests are, what they are interested in buying / doing / drinking etc., where they are and who they are with.
Furthermore, despite consumers' need in protecting their privacy, they are willing to give away details that will help companies personalize better to their personal benefit (for example through personalized discounts, personalized offers etc.).
In order to succeed doing so, companies need to use Big Data by first recognizing the questions they would like to answer; then, gathering the information; and finally, analyzing it.
In 2016, more than ever, simultaneously is the key word – 79% of consumers (and 90% of Millennials) switch devices during a single online activity, according to Get Personal report by Adobe; The usage of applications and social media for messaging continues to grow, creating "data exclusives" who rarely use their mobile for voice calls; and applications of familiar technologies are expanding to new areas (such as location-based technologies which in addition to marketing are also used for business operations, customer services and more).
Boris Pokric (ARVRtech): ImmersiveM - AR/VR AI-Powered Platform for Fast Crea...AugmentedWorldExpo
A talk from the Tools & Products Track at AWE USA 2017 - the largest conference for AR+VR in Santa Clara, California May 31- June 2, 2017.
Boris Pokric (ARVRtech): ImmersiveM - AR/VR AI-Powered Platform for Fast Creation of Immersive Marketing Campaigns
ImmersiveM is an intelligent platform for fast creation and deployment of AR/VR powered marketing campaigns utilising Artificial Intelligence (AI) and Machine Learning (ML). The platform provides a number of templates (or application basis) offering rich feature set which enables creation and running of AR/VR immersive campaigns on any smart phone, as well as AR and VR HMD. Integrated deployment infrastructure enables various add-ons to be used such as eCommerce, incentive systems, intelligent analytics, gamification elements and others. The core Artificial Intelligence (AI) and Machine Learning (ML) components enhancing Non-linear Multivariate Marketing Models, help in structuring the campaign based on input data (e.g. aims, budget, duration, target groups etc.) and other available data channels (e.g. BigData, OpenData and historical campaign data).
http://AugmentedWorldExpo.com
2018 will usher in an evolution of experience. We will see technology that empowers consumers, intelligent systems that will enhance our lives and the definition of reality and the
blending of physical and digital will begin to converge and redefine our world. Our new trend framework focuses on the core behaviors driving technology adoption and engagement. As a data-driven growth engine for clients, our goal is to look at every new technology and trend through a behavioral lens to understand why consumers gravitate to specific technologies and how those technologies establish and amplify new behaviors.
Our new trend framework focuses on the following three core areas:
Empower - Trends that allow consumers to own, create, and democratize experiences.
Enhance - Trends that enhance daily life activities and responsibilities through intelligent
systems and proxies.
Environment - Trends that lead to the frictionless connection between physical and digital experiences, reshaping our environment.
These three behavioral drivers align to provide consumers overall EXPERIENCE.
Music, creatives and techies all collide for SXSW. Fashion and brands are part of the experience, too. That's a ton of rich content in one tiny space. From a brand marketing perspective, user-generated content will grow and brands must be ready.
Technology is infusing the fashion and beauty industries with more innovations than ever before, giving buyers, editors, and fans a fresh new way to interact with the latest designs.
Havas Media attended NYFW Fall 2018 to uncover which digital trends are en vogue.
eMarketer Webinar: Immersive Media—A New Frontier Powered by Virtual and Augm...eMarketer
The first stage of consumer-ready virtual reality (VR) and augmented reality (AR) technologies are coming to market throughout 2016, giving brands and publishers a new, immersive medium through which they can engage audiences in compelling ways. Topics in this webinar include: The current landscape of VR and AR technologies and how they map with specific near-term marketing and advertising opportunities; Consumer attitudes about using immersive media, as well estimates of current and future adoption; Key technological, creative and distribution challenges that need to be considered when leveraging immersive media; The long-term potential of using VR and AR for marketing and advertising experiences that go well beyond 360-degree video.
Generative AI will transform how people access information, from search engines to commerce platforms. Growth in the next year will not only be about hard economics; it will also be about brands’ sustainable contributions to society.
Companies are making the best of social technologies. In issue 09, we examine what value social technologies add to the identity of brands and the growing enthusiasm for measuring their social value.
Out-of-Home is present in every market with strength in the ability to target by specific geographic location. Add in the fact that it gives advertisers a big, bold canvas to showcase their creative and you get a medium that can deliver huge brand stature. However, this view of OOH is one-dimensional in the current world we live in. The medium is evolving, and as we see convergence across all media and the increased importance of audience engagement over pure awareness, we are challenged to redefine the OOH landscape and explore its extended capabilities and effects.
Find out the many reasons why OOH should be included in your next media plan.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Digital in 2016: The Year of Consumer-Led Communications MarketingEdelman
Edelman’s digital marketing forecast predicts that consumers will become the priority central marketing function in 2016. This year marks the rise of the Consumer Marketing Director.
2016 Continues to reflect the enormous role of Big Data in digital marketing. Wisely used, Big Data can tell us almost everything about our consumers – who they are, what their interests are, what they are interested in buying / doing / drinking etc., where they are and who they are with.
Furthermore, despite consumers' need in protecting their privacy, they are willing to give away details that will help companies personalize better to their personal benefit (for example through personalized discounts, personalized offers etc.).
In order to succeed doing so, companies need to use Big Data by first recognizing the questions they would like to answer; then, gathering the information; and finally, analyzing it.
In 2016, more than ever, simultaneously is the key word – 79% of consumers (and 90% of Millennials) switch devices during a single online activity, according to Get Personal report by Adobe; The usage of applications and social media for messaging continues to grow, creating "data exclusives" who rarely use their mobile for voice calls; and applications of familiar technologies are expanding to new areas (such as location-based technologies which in addition to marketing are also used for business operations, customer services and more).
Boris Pokric (ARVRtech): ImmersiveM - AR/VR AI-Powered Platform for Fast Crea...AugmentedWorldExpo
A talk from the Tools & Products Track at AWE USA 2017 - the largest conference for AR+VR in Santa Clara, California May 31- June 2, 2017.
Boris Pokric (ARVRtech): ImmersiveM - AR/VR AI-Powered Platform for Fast Creation of Immersive Marketing Campaigns
ImmersiveM is an intelligent platform for fast creation and deployment of AR/VR powered marketing campaigns utilising Artificial Intelligence (AI) and Machine Learning (ML). The platform provides a number of templates (or application basis) offering rich feature set which enables creation and running of AR/VR immersive campaigns on any smart phone, as well as AR and VR HMD. Integrated deployment infrastructure enables various add-ons to be used such as eCommerce, incentive systems, intelligent analytics, gamification elements and others. The core Artificial Intelligence (AI) and Machine Learning (ML) components enhancing Non-linear Multivariate Marketing Models, help in structuring the campaign based on input data (e.g. aims, budget, duration, target groups etc.) and other available data channels (e.g. BigData, OpenData and historical campaign data).
http://AugmentedWorldExpo.com
2018 will usher in an evolution of experience. We will see technology that empowers consumers, intelligent systems that will enhance our lives and the definition of reality and the
blending of physical and digital will begin to converge and redefine our world. Our new trend framework focuses on the core behaviors driving technology adoption and engagement. As a data-driven growth engine for clients, our goal is to look at every new technology and trend through a behavioral lens to understand why consumers gravitate to specific technologies and how those technologies establish and amplify new behaviors.
Our new trend framework focuses on the following three core areas:
Empower - Trends that allow consumers to own, create, and democratize experiences.
Enhance - Trends that enhance daily life activities and responsibilities through intelligent
systems and proxies.
Environment - Trends that lead to the frictionless connection between physical and digital experiences, reshaping our environment.
These three behavioral drivers align to provide consumers overall EXPERIENCE.
Music, creatives and techies all collide for SXSW. Fashion and brands are part of the experience, too. That's a ton of rich content in one tiny space. From a brand marketing perspective, user-generated content will grow and brands must be ready.
Technology is infusing the fashion and beauty industries with more innovations than ever before, giving buyers, editors, and fans a fresh new way to interact with the latest designs.
Havas Media attended NYFW Fall 2018 to uncover which digital trends are en vogue.
eMarketer Webinar: Immersive Media—A New Frontier Powered by Virtual and Augm...eMarketer
The first stage of consumer-ready virtual reality (VR) and augmented reality (AR) technologies are coming to market throughout 2016, giving brands and publishers a new, immersive medium through which they can engage audiences in compelling ways. Topics in this webinar include: The current landscape of VR and AR technologies and how they map with specific near-term marketing and advertising opportunities; Consumer attitudes about using immersive media, as well estimates of current and future adoption; Key technological, creative and distribution challenges that need to be considered when leveraging immersive media; The long-term potential of using VR and AR for marketing and advertising experiences that go well beyond 360-degree video.
Generative AI will transform how people access information, from search engines to commerce platforms. Growth in the next year will not only be about hard economics; it will also be about brands’ sustainable contributions to society.
Companies are making the best of social technologies. In issue 09, we examine what value social technologies add to the identity of brands and the growing enthusiasm for measuring their social value.
Out-of-Home is present in every market with strength in the ability to target by specific geographic location. Add in the fact that it gives advertisers a big, bold canvas to showcase their creative and you get a medium that can deliver huge brand stature. However, this view of OOH is one-dimensional in the current world we live in. The medium is evolving, and as we see convergence across all media and the increased importance of audience engagement over pure awareness, we are challenged to redefine the OOH landscape and explore its extended capabilities and effects.
Find out the many reasons why OOH should be included in your next media plan.
Similar to AR/VR Implications in Social Media Marketing (20)
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
3. Who Cares
About
Social
Media
Marketing?
As of 2021, more than 91% of companies in the U.S. utilize
social media marketing
More than 3.78 billion people (~47.4% of the global population)
use one form of it
It allows companies to reach larger groups of people including
target audiences different platforms different benefits
different demographics
Customer service, data analytic, and viral trend marketing
implications!!!
Learn more about your competitors
Regardless of your business size – use the latest business
solutions to improve online presence
5. AR/VR
Timeline
1838
Sir Charles Wheatstone
develops concept of
stereopsis or binocular
vision
1935
American science fiction
writer Weinbaum releases
Pygmalion’s Spectacles
where the main character
explores a fictional world
using goggles (VR)
1950s -1970s
1956 - Heilig creates
Sensorama (first VR
machine)
1961 – Philco creates
Headsight headset (VR)
1968 – Harvard professor
Sutherland designs first AR
headset (Sword of
Damocles)
1970s- MIT creates
Aspen Movie Map
1980s - 2000
1987 – VPL Research Inc
first to sell VR googles and
gloves and the term ‘virtual
reality’ was termed
1990s- AR termed by Tom
Caudell. VR arcade
machines released (Sega
VR-1). VR headsets
becoming available for
2010-2015 2016-2020
2016 – Microsoft releases
HoloLens headset
(AR/MR). Pokemon go
released
2017 – AR becomes
mainstream (Ikea, Lowes,
etc)
2020 – AR/VR extends to a
wide range of industries
2010 - 18-year old
Palmer Luckey creates
Oculus Rift VR
prototype
2014 – Sony and
Samsung create own
VR headsets, Google
releases Cardboard
device and Google
Glass AR glasses
6. Evolution of Marketing – Why is AR / VR
Relevant in Social Media?
• Technological innovations have
continuously impacted digital
marketing
• A shift is occurring as the ‘website’
is losing traction as the primary
source for online conversations
• Mobile apps, chat apps, and voice
activated devices continue to
engage consumers
• AR/VR originated in the entertainment
industry but is quickly adapting to
marketing
• Social media is all about engagement
and interaction AR/VR enhances
content, changes the way things look
and feel, and allows users to experience
a virtual version of product offering
• This technology creates a lot of hype
and leads to free word-of-mouth
advertising
7. Why Use AR/VR in Social Media
Marketing?
Social media
platforms are
highly competitive
marketing tools
Use AR/VR to get a
competitive edge &
increase brand
recognition new
method to engage and
approach clients
The technology is
still new and
emerging lower
barriers of entry
VR & AR can
improve promotion
and advertising
efforts
People love branded
filters. Products and
services can be
explored, decrease
buyer’s remorse
decrease in returns &
increase in sales
Allows brands to stay
in touch with clients
(CRMs) & keep up
with social media
trends (incorporate
viral trends with
AR/VR technologies)
8.
9. Social Media Marketers Constantly Develop New
Content Develop it for AR/VR Purposes
Fix the #1 Barrier in its Industry!
14. Case Study #3 – The
Pokemon Go Global
Cultural Phenomenon
15. The Future of AR/VR Technology in
Social Media Marketing
“Virtual Reality and Augmented
Reality Have Donned a Reputation
of Being an Unfulfilled Promise for
Years. While it Has Not Lived Up to
its Profound Potential, Statistics
Show that the Technology is
Making Massive Leaps and
Bounds, and its Near Future is
Mesmerizing to Behold” (Gilbert,
2021)
The Augmented Reality, Virtual
Reality, and Mixed Reality
Market is Expected to Jump by
More than $220 Billion Between
2021 - 2028
From 2019-2024 – a 77% CAGR
is Expected and Global
Investing into the Technology
Rose 78.5% from 2019 to 2020
Picture the Untapped Potential
Being Incorporated with Social
Media Marketing – Will it
Trend?
16. • Baby steps - start easy with basic AR technology (app) that users can
entertain right off their phones
• Choose an AR app type (Location-Based, Marker-Based, Superimposition,
etc.). You’ll be surprised by how many there are!
• Develop content (video, 3D models, animation, 360 video)-for that app
with a specific goal/purpose in mind & incorporate into social media
marketing scheme Make accessible to target audience. Track user data
(click-throughs, conversion, feedback) and utilize social listening
/monitoring
• AR applications can cost from $7,000 to $50,000 to make, with more
complex ones costing up to $250,000. Dive into VR when it makes sense
Business Implementation
18. REFERENC
ES
Boiko, O. (2022, August 14). How much does augmented reality cost + examples. How Much Does AR Cost: What Influence the Price of the AR Solution.
Retrieved August 21, 2022, from https://wear-studio.com/cost-of-augmented-reality/
Fade, L. (2022, March 24). 8 inspiring examples of VR for marketing. VR Vision Group. Retrieved August 21, 2022, from https://vrvisiongroup.com/8-
inspiring-examples-of-vr-for-marketing/
Gilbert, N. (2022, January 14). 74 virtual reality statistics you must know in 2021/2022: Adoption, usage & market share. 74 Virtual Reality Statistics You
Must Know in 2021/2022: Adoption, Usage & Market Share. Retrieved August 21, 2022, from https://financesonline.com/virtual-reality-statistics/
Griffin, T. (2020, January 8). Council post: How augmented reality can boost social media marketing. How Augmented Reality Can Boost Social Media
Marketing. Retrieved August 21, 2022, from https://www.forbes.com/sites/forbestechcouncil/2020/01/08/how-augmented-reality-can-boost-social-media-
marketing/?sh=502fe44f3604
Hassall, I. (2016, July 19). How pokémon go has evolved digital marketing. SMSGlobal. Retrieved August 21, 2022, from
https://www.smsglobal.com/blog/pokemon-go-location-based-marketing/
Holoroom How to. Lowe's Innovation Labs. (n.d.). Retrieved August 21, 2022, from https://www.lowesinnovationlabs.com/projects/holoroom-how-to
Iqbal, M. (2022, June 30). Pokémon go revenue and usage statistics (2022). BusinessofApps. Retrieved August 21, 2022, from
https://www.businessofapps.com/data/pokemon-go-statistics/
Marr, B. (2021, May 17). The fascinating history and evolution of extended reality (XR) – covering AR, VR and mr. Retrieved August 21, 2022, from
https://www.forbes.com/sites/bernardmarr/2021/05/17/the-fascinating-history-and-evolution-of-extended-reality-xr--covering-ar-vr-and-
mr/?sh=34f5a3844bfd
Petrenko, V. (2021, August 31). AR/VR in social media marketing. Augmented and Virtual Reality in Social Media Marketing. Retrieved August 21, 2022,
from https://wear-studio.com/augmented-and-virtual-reality-in-social-media-
marketing/#:~:text=AR%20and%20VR%20allow%20brands,up%20with%20what%20interests%20them
Editor's Notes
Marr, B. (2021, May 17). The fascinating history and evolution of extended reality (XR) – covering AR, VR and mr. Retrieved August 21, 2022, from https://www.forbes.com/sites/bernardmarr/2021/05/17/the-fascinating-history-and-evolution-of-extended-reality-xr--covering-ar-vr-and-mr/?sh=34f5a3844bfd
Fade, L. (2022, March 24). 8 inspiring examples of VR for marketing. VR Vision Group. Retrieved August 21, 2022, from https://vrvisiongroup.com/8-inspiring-examples-of-vr-for-marketing/
Petrenko, V. (2021, August 31). AR/VR in social media marketing. Augmented and Virtual Reality in Social Media Marketing. Retrieved August 21, 2022, from https://wear-studio.com/augmented-and-virtual-reality-in-social-media-marketing/#:~:text=AR%20and%20VR%20allow%20brands,up%20with%20what%20interests%20them.
Gilbert, N. (2022, January 14). 74 virtual reality statistics you must know in 2021/2022: Adoption, usage & market share. 74 Virtual Reality Statistics You Must Know in 2021/2022: Adoption, Usage & Market Share. Retrieved August 21, 2022, from https://financesonline.com/virtual-reality-statistics/
Gilbert, N. (2022, January 14). 74 virtual reality statistics you must know in 2021/2022: Adoption, usage & market share. 74 Virtual Reality Statistics You Must Know in 2021/2022: Adoption, Usage & Market Share. Retrieved August 21, 2022, from https://financesonline.com/virtual-reality-statistics/
Gilbert, N. (2022, January 14). 74 virtual reality statistics you must know in 2021/2022: Adoption, usage & market share. 74 Virtual Reality Statistics You Must Know in 2021/2022: Adoption, Usage & Market Share. Retrieved August 21, 2022, from https://financesonline.com/virtual-reality-statistics/
Griffin, T. (2020, January 8). Council post: How augmented reality can boost social media marketing. How Augmented Reality Can Boost Social Media Marketing. Retrieved August 21, 2022, from https://www.forbes.com/sites/forbestechcouncil/2020/01/08/how-augmented-reality-can-boost-social-media-marketing/?sh=502fe44f3604
Gilbert, N. (2022, January 14). 74 virtual reality statistics you must know in 2021/2022: Adoption, usage & market share. 74 Virtual Reality Statistics You Must Know in 2021/2022: Adoption, Usage & Market Share. Retrieved August 21, 2022, from https://financesonline.com/virtual-reality-statistics/
Fade, L. (2022, March 24). 8 inspiring examples of VR for marketing. VR Vision Group. Retrieved August 21, 2022, from https://vrvisiongroup.com/8-inspiring-examples-of-vr-for-marketing/
Holoroom How to. Lowe's Innovation Labs. (n.d.). Retrieved August 21, 2022, from https://www.lowesinnovationlabs.com/projects/holoroom-how-to
Williams, R. (2020, June 30). Gucci unveils 1st Global Shoe Try-on in Snapchat. Dive Brief. Retrieved August 21, 2022, from https://www.marketingdive.com/news/gucci-unveils-1st-global-shoe-try-on-in-snapchat/580766/
Hassall, I. (2016, July 19). How pokémon go has evolved digital marketing. SMSGlobal. Retrieved August 21, 2022, from https://www.smsglobal.com/blog/pokemon-go-location-based-marketing/
Iqbal, M. (2022, June 30). Pokémon go revenue and usage statistics (2022). BusinessofApps. Retrieved August 21, 2022, from https://www.businessofapps.com/data/pokemon-go-statistics/
Gilbert, N. (2022, January 14). 74 virtual reality statistics you must know in 2021/2022: Adoption, usage & market share. 74 Virtual Reality Statistics You Must Know in 2021/2022: Adoption, Usage & Market Share. Retrieved August 21, 2022, from https://financesonline.com/virtual-reality-statistics/
Boiko, O. (2022, August 14). How much does augmented reality cost + examples. How Much Does AR Cost: What Influence the Price of the AR Solution. Retrieved August 21, 2022, from https://wear-studio.com/cost-of-augmented-reality/
