LinkedIn Marketing Presentation

1. Presented by David “Clay” Ross & Charles Delight

2. Founded in December of 2002 and launched on
May 5th of 2003
As of 2013 nearly 260 million users in 203
countries
Used for professional networking in nearly every
business imaginable

3. Connects professionals in numerous businesses
for networking
Companies are turning more and more to
Linkedin to find potential employees
Helps connect potential employees with their
ideal employer through networking

4. Allows for the listing of Career, Skills and
Academic Information
Information specific by industry
Assists in keeping track of colleagues without the
personal nature of sites such as Facebook

5. Filed for an initial public offering in January 2011
and traded its first shares on May 19, 2011,
under the NYSE symbol "LNKD“
Offers users premium subscriptions
Companies using recruiting services

6. In 2011, LinkedIn earned $154.6 million in
advertising revenue alone
Numerous acquisitions including SlideShare
which was used to create a lot of our
presentations

7. LinkedIn is a powerful marketing tool that
overlaps into just about every business available
Technology, Financial and Retail are the most
heavily represented industries and would benefit
the most from a LinkedIn presence
Food related industries would most likely
experience a minimal benefit from a LinkedIn
presence.

8. Adobe uses LinkedIn to promote product
awareness
Created Showcase Pages for Creative Cloud
Adobe marketing allows for customized
messaging and engagement with their unique
audience segments.

9. Commonwealth Bank uses LinkedIn for Customer
Engagement
Engages their followers by asking thoughtful
questions
Responds to responses, generating two way
discussion.

10. Marketplace Home mortgage is using LinkedIn to
position themselves as an authority in their
industry
Share tips and insights that are relevant for their
specific audience.

11. If a marketing employee leaves, problems can
arise because they may still influence customers
in a negative manner
Cases have gone to court over ownership of
LinkedIn profiles.