ClearFormat business email branding is about utilising the valuable real estate in something you already own… your everyday business emails This presentation outlines what ClearFormat is, how it will benefit your business and how it works.

1. Brand Your
Daily Business
Email

2. Who are ClearFormat
• Gold Division of the award winning technology
company: The Grove Group
• 3 regions: RSA, UK & USA
• Branding in excess of 100 billion emails for our
portfolio of International clients
• Integrates with all major email platforms (Gmail,
Outlook, MacMail, Lotus Notes)
• 24/7/365 Global Network Operation Center
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3. A bit about business email
Channel Reach Impressions Engagement
85% 15k 99%+ 9%+
of all business the number the average the average
communications of emails an open rate campaign
are by email average click through
business rate
person sends
out annually
Utilise the valuable real estate in something you
already own… your everyday business emails
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4. What is ClearFormat?
Business email branding
tool:
• Interactive website
navigation
• Targeted promotional
banners
• Unified email
signatures &
corporate branding.
• Disclaimers for
compliance
Turn This
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5. What is ClearFormat
Into This
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6. What it can do for your business
Brand Enhancement
– Provides a consistent & professional look across your organisation
– Strengthens relationships & encourages trust
– Builds awareness and improves corporate visibility
Powerful Marketing Tool Generate
– Messaging is highly targeted and is managed by you, in real time up to 10%
– Different departments can have different messaging included in additional
their emails ensuring the right message is reaching the right traffic to
organisation
your
– All activity/clicks are measurable through the online dashboard
enabling a refined marketing approach and the ability to report
corporate
on ROI website
using
Generate Revenue ClearFormat
– Messaging provided through official business email provides instant
credibility (remember that 99% open rate?)
– Creative email branding triggers immediate action: sales,
downloads, inquiries, registrations, etc.
– Clear and highly targeted messaging drives inbound traffic to
corporate websites & social media platforms ready for you to
convert Brand your daily business email | 6

7. Enhance Your Brand
Communicate your company branding and create a
standard, organisation wide, email signature Brand your daily business email | 7

8. Include targeted marketing
Bring the power of your website to your business email
Incorporate highly targeted messaging with clear Calls to Action
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9. And a generate revenue
Generate revenue by allowing customers to book/order
products/service directly from your email communication Brand your daily business email | 9

10. It’s also mobile
ClearFormat is fully functional
across all mobile devices
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11. Examples
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12. How it works
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13. Reporting & ROI
•Detailed analysis
•Bespoke reporting
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14. Reporting & ROI
•Detailed analysis
•Bespoke reporting
•Easy user management
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15. Reporting & ROI
•Detailed analysis
•Bespoke reporting
•Easy user management
•Ability to assign
different departments,
different targeted
branding
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16. Reporting & ROI
•Detailed analysis
•Bespoke reporting
•Easy user management
•Ability to assign
different departments,
different targeted
branding
•Bespoke template
creation
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17. Reporting & ROI
•Detailed analysis
•Bespoke reporting
•Easy user management
•Ability to assign
different departments,
different targeted
branding
•Bespoke template
creation
•Easy signature
management
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18. Reporting & ROI
•Detailed analysis
•Bespoke reporting
•Easy user management
•Ability to assign
different departments,
different targeted
branding
•Bespoke template
creation
•Easy signature
management
•Banners can be
uploaded quickly and
easily
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19. Security & Control
Spam • Templates regularly checked against leading IP and heuristics databases
Avoidance • Sample emails regularly “flow tested” against email clients
• Ensures the highest levels of security for your data
“Clear-Flow”
• ClearFormat servers only ever see the email HEADER and never the BODY of the
Technology
text
All actions conducted across the ClearFormat servers are audited and
Audited &
authenticated (via SSL) – thus ensuring the highest levels of security and, in the
Authenticated event required, the ability to track and trace (who did what, where and when)
Delegated Users across different departments can be allocated separate access control to
Authority Rights the components of the system – enabling self-management and ease of
and Hierarchy change, as required
LDAP integration means that should your systems employ full AD functionality,
Full LDAP
then ClearFormat can integrate and update seamlessly with your network, thus
integration ensuring minimal operational overhead and the future-proofing of the solution
The console functionality enables delegated users to upload and revise branding
Self-Managed and email designs at will without the requirement to contact ClearFormat for a
change request
24/7/365 Being a global organisation ClearFormat operates a 24/7/365 support facility
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20. ClearFormat Clients
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21. What our clients are saying
“Our mobile sales force now have the ability to send branded emails directly from their handset
devices, without having to manually set this up as it is now all centralized. Normally
it would take us a while to do this, but with ClearFormat this can be done in a matter of hours”
Barry Brown – Design Manager (Aurora Hotels)
“ClearFormat has allowed us to provide consistent and professional e-mail branding solution to the
business. Operationally it has allowed departmental branding and the ability to track this in order to
get the department’s message through whether it has been for accounts to announce direct debit
offers or marketing announcing new services and green issues. From an IT perspective it has done this
all without drawing on the technical abilities of an already busy department”
Paul Caney - IT Manager (Addison Lee)
“Our email signature with clearformat is an excellent acquisition that has reduced business costs,
improved services and enhanced our brand. Grove Groups fantastic support and constant
feedback, their service management processes are indeed best practices.” We are exceedingly
pleased with the results and the impact clearformat has on our business.“
Felix Director of IT (AIICO Insurance)
“All of our staff have now become brand ambassadors, allowing us to increase the reach of SAT’s
marketing messages and campaigns by interlinking this with our email, which we already use on a
daily basis.”
Anir Bidesi – Head of Information Systems (SA Tourism)
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22. How to promote your business &
generate sales
Experience has taught us….
• Clean, clear and concise branding is always more effective
than overly cluttered designs
• Utilise all the information you have available (i.e. through click
reports etc) as this will show you the, often very surprising, results
• Include easy to use website navigation that directs users to your
key website pages – and make those pages relevant
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23. In Conclusion
Does your brand shine at all client
touchpoints?
• 85% of corporate communication is still done via email
• Turn every employee into a Brand Ambassador & Sales person
• Email branding enhances your corporate brand and company
offering with every email you send
Can you afford to not have your
emails branded?
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24. Questions
• How long does it take to set up the service?
A. Once all the information is available the service can be set up
within an hour – but generally there is a 72 hour turnaround time
• Will there be any interruption to our business email during the setup
process
A. None at all
• With the departmental branding, can we have some of our employees
include contact info (like skype, linkedin, etc) while other staff have
that omitted?
• Yes, we have configured the service like that for some of our
customers where their mobile workforce’s mobile nunbers are
reflected and their office based staff’s mobile numbers are
omitted
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