In January 2015, I helped my parents’ IT recruitment agency to launch a ‘content blitz’ campaign, posting 25 posts in one month to mark the company’s 25th anniversary.
6 months in the making, we created and co-ordinated a plethora of content types beyond the usual bog-standard blog post, including guest posts, crowdsourced posts, a timeline, a list of local events, a list of local co-working spaces… and even a quiz.
Utilising free/cheap resources and WordPress plugins as much as possible to keep the budget nice and low, the campaign was intended to boost their site’s SEO as well as the company’s branding awareness, PR, social media followings and ultimately help them to earn new clients and candidates.
Talk date: Friday 10th April 2015
Looking at 3 Years of Google Penguin Updates and Beyond at #BrightonSEOChristoph C. Cemper
The Google Penguin updates launched first in 2012 changed the landscape for SEO and Link Building. This talk looks at the learnings, insights and outlook for the future. If you’re serious about SEO and marketing in general, don’t miss this session.
Data modelling presentation by Andrew Hood, MD of Lynchpin . Creating clusters in data to target and predict behaviour for profit. There are some handy links for tools including R and rattle.
BrightonSEO: Context is King - Ian Miller, CEO, at Crafted Crafted
Presentation from Ian Miller's BrightonSEO talk April 2015 - Context is King: looking beyond keywords - how you can help search engines rank your content. Ian is CEO at digital agency Crafted, which specialises in web and software development, search marketing, conversion rate optimisation (CRO) and user experience (UX).
BrightonSEO - Proactive Competitive Intelligence or “Where the *^%&# Should I...AlexandraTachalova
Have you ever noticed that your competitors share a lot of insights across all their digital marketing activities? Google is an open source of data, which automatically means that any user has access to data concerning any SEO or PPC campaign. Moreover, by using special competitive intelligence tools, you can not only investigate your competitors’ keyword rankings and analyze their ad copies, but you can even discover which keywords (organic or paid) bring the most traffic to their site.
Unleash your branding and gather your followers by using the right image in your social sharing. You have the basics down and your images are sized correctly, but now what? You need to figure out how to push your messaging, bring everyone to the party, and pivot quickly.
You'll learn how to:
- Use compelling layouts and typography that psychologically work
- Create messaging to compliment your images
- Work smarter with graphic designers and content marketers
- Quickly pivot your images to be golden across any social media network
Technical SEO is easy. Making recommendations on site structures, opportunities and technical initiatives is pretty straightforward. But the psychology, politics and processes around delivering a actions which are understood, bought into, and acted upon, is much harder. Here's the fix.
Looking at 3 Years of Google Penguin Updates and Beyond at #BrightonSEOChristoph C. Cemper
The Google Penguin updates launched first in 2012 changed the landscape for SEO and Link Building. This talk looks at the learnings, insights and outlook for the future. If you’re serious about SEO and marketing in general, don’t miss this session.
Data modelling presentation by Andrew Hood, MD of Lynchpin . Creating clusters in data to target and predict behaviour for profit. There are some handy links for tools including R and rattle.
BrightonSEO: Context is King - Ian Miller, CEO, at Crafted Crafted
Presentation from Ian Miller's BrightonSEO talk April 2015 - Context is King: looking beyond keywords - how you can help search engines rank your content. Ian is CEO at digital agency Crafted, which specialises in web and software development, search marketing, conversion rate optimisation (CRO) and user experience (UX).
BrightonSEO - Proactive Competitive Intelligence or “Where the *^%&# Should I...AlexandraTachalova
Have you ever noticed that your competitors share a lot of insights across all their digital marketing activities? Google is an open source of data, which automatically means that any user has access to data concerning any SEO or PPC campaign. Moreover, by using special competitive intelligence tools, you can not only investigate your competitors’ keyword rankings and analyze their ad copies, but you can even discover which keywords (organic or paid) bring the most traffic to their site.
Unleash your branding and gather your followers by using the right image in your social sharing. You have the basics down and your images are sized correctly, but now what? You need to figure out how to push your messaging, bring everyone to the party, and pivot quickly.
You'll learn how to:
- Use compelling layouts and typography that psychologically work
- Create messaging to compliment your images
- Work smarter with graphic designers and content marketers
- Quickly pivot your images to be golden across any social media network
Technical SEO is easy. Making recommendations on site structures, opportunities and technical initiatives is pretty straightforward. But the psychology, politics and processes around delivering a actions which are understood, bought into, and acted upon, is much harder. Here's the fix.
SEO | The four main types of Cannibalisation affecting the visibility of your...Jon Earnshaw
SEO Cannibalisation revisited and updated illustrating just how easily your online content can loose visibility and in turn negatively impact on your organic traffic and lead to revenue attrition.
The Art of Search
Applying the lessons of ancient Chinese wisdom to modern search, we’ll show how Sun Tzu’s classic ‘The Art of War’ sheds light on Search Marketing strategy in 2015.
Making your Competitions Fun - Iain Haywood - Brighton SEO 2015 PresentationThe Competition Agency
Iain Haywood from The Competition Agency breaks down why (and how) brands can rely less on incentivisation and its associated pitfalls by concentrating on fun or enjoyment first.
Solving the Offline Conversion Conundrum for Better Digital Marketing Optimis...Ed Brocklebank
My talk given to BrightonSEO on 10th April 2015.
If you aren't tracking offline conversions, your digital marketing team cannot effectively optimise their campaigns. This is talk is about the pitfalls of not tracking your entire funnel, how to go about fixing it, and some analysis to show what is possible when you do.
The demo given is for Google Analytics, but the principles can be applied to any analytics software.
If you work in the travel, finance, lead generation or high value retails sectors you need to see this presentation!
Get in touch with my if you want help with delivering forward thinking analytics within your business, including coaching, analysis and bespoke implementations.
DIY Data Visualisation to Fuel Your Content Marketing StrategyKrystian Szastok
This is my presentation from BirghtonSEO in April 2015.
The presentation explains how digital marketers can develop great looking content assets based on data visualisation.
How to Spot a Bear - An Intro to Machine Learning for SEOTom Anthony
Machine Learning is becoming a more and more important part of everything Google does, but can seem quite inaccessible to learn about.
This presentation doesn't try to teach you how to do ML, but focuses instead on showing you the types of problems that ML can address, how Google have used it previously, and how they might use it in the future.
The Actionable Guide to Doing Better Semantic Keyword Research #BrightonSEO (...Paul Shapiro
For a detailed recap: http://pshapi.ro/SemanticKWR
My BrightonSEO presentation...
1st Half: What is semantic search and why does it matter to SEOs.
2nd Half: Using KNIME to do semantic keyword research using SERP and Twitter data.
ADVANCED COMPETITIVE ANALYSIS - Three questions only the SERPs can answer (Br...Rob Bucci
My BrightonSEO 2015 talk on Advanced Competitive Intelligence. Using the SERPs to reverse engineer what strategies are being employed by argos.co.uk, amazon.co.uk, eBay.co.uk.
25 blog posts in one month: co-ordinating a low-budget 'content blitz' campaignsemrush_webinars
In January 2015, Steve helped his parents' IT recruitment agency to launch a 'content blitz' campaign, posting 25 posts in one month to mark the company’s 25th anniversary. He spoke about the campaign at BrightonSEO in April, but only got the chance to talk through a few examples of content and how much it all cost.
For this webinar he'll go into more detail on the following:
How Steve planned and prepared for the campaign, including how he sourced guest bloggers (and where he sourced them from)
Running through all the content and explaining what worked well and what didn't - the good, the bad and the ugly of the campaign
How he promoted the content and explaining what worked well on each of the main social networks
SEO | The four main types of Cannibalisation affecting the visibility of your...Jon Earnshaw
SEO Cannibalisation revisited and updated illustrating just how easily your online content can loose visibility and in turn negatively impact on your organic traffic and lead to revenue attrition.
The Art of Search
Applying the lessons of ancient Chinese wisdom to modern search, we’ll show how Sun Tzu’s classic ‘The Art of War’ sheds light on Search Marketing strategy in 2015.
Making your Competitions Fun - Iain Haywood - Brighton SEO 2015 PresentationThe Competition Agency
Iain Haywood from The Competition Agency breaks down why (and how) brands can rely less on incentivisation and its associated pitfalls by concentrating on fun or enjoyment first.
Solving the Offline Conversion Conundrum for Better Digital Marketing Optimis...Ed Brocklebank
My talk given to BrightonSEO on 10th April 2015.
If you aren't tracking offline conversions, your digital marketing team cannot effectively optimise their campaigns. This is talk is about the pitfalls of not tracking your entire funnel, how to go about fixing it, and some analysis to show what is possible when you do.
The demo given is for Google Analytics, but the principles can be applied to any analytics software.
If you work in the travel, finance, lead generation or high value retails sectors you need to see this presentation!
Get in touch with my if you want help with delivering forward thinking analytics within your business, including coaching, analysis and bespoke implementations.
DIY Data Visualisation to Fuel Your Content Marketing StrategyKrystian Szastok
This is my presentation from BirghtonSEO in April 2015.
The presentation explains how digital marketers can develop great looking content assets based on data visualisation.
How to Spot a Bear - An Intro to Machine Learning for SEOTom Anthony
Machine Learning is becoming a more and more important part of everything Google does, but can seem quite inaccessible to learn about.
This presentation doesn't try to teach you how to do ML, but focuses instead on showing you the types of problems that ML can address, how Google have used it previously, and how they might use it in the future.
The Actionable Guide to Doing Better Semantic Keyword Research #BrightonSEO (...Paul Shapiro
For a detailed recap: http://pshapi.ro/SemanticKWR
My BrightonSEO presentation...
1st Half: What is semantic search and why does it matter to SEOs.
2nd Half: Using KNIME to do semantic keyword research using SERP and Twitter data.
ADVANCED COMPETITIVE ANALYSIS - Three questions only the SERPs can answer (Br...Rob Bucci
My BrightonSEO 2015 talk on Advanced Competitive Intelligence. Using the SERPs to reverse engineer what strategies are being employed by argos.co.uk, amazon.co.uk, eBay.co.uk.
25 blog posts in one month: co-ordinating a low-budget 'content blitz' campaignsemrush_webinars
In January 2015, Steve helped his parents' IT recruitment agency to launch a 'content blitz' campaign, posting 25 posts in one month to mark the company’s 25th anniversary. He spoke about the campaign at BrightonSEO in April, but only got the chance to talk through a few examples of content and how much it all cost.
For this webinar he'll go into more detail on the following:
How Steve planned and prepared for the campaign, including how he sourced guest bloggers (and where he sourced them from)
Running through all the content and explaining what worked well and what didn't - the good, the bad and the ugly of the campaign
How he promoted the content and explaining what worked well on each of the main social networks
Discover how TV stations of all types and sizes are finding success with promotions – and how you can too – in the How TV Is Crushing It with Promotions webinar, where I was joined by Sara Droke, the Manager of Contests and Promotions for WPSD, and Kent Oglesby, the Internet Director for KY3.
Going Solo - The Survival Guide for Freelance SEOs (Present & Future) | brigh...Steve Morgan
On Friday 10th September 2021, I gave a talk at brightonSEO Sept 2021, which was held in-person (the conference's first in-person event since restrictions eased following COVID lockdowns).
The talk gave advice to aspiring, new and established freelancing, covering topics such as the pros and cons of freelancing, what you should do to prepare going into freelancing, how to do networking and sales, and much more. There's also community, podcast and book recommendations near the end.
Links to bonus content:
https://anti-sell.com/brightonseo/ - 6 fellow freelance SEOs give their tips and advice as well (note: it's dated Oct 2020 because this talk is a redo of a talk that I previously gave virtually).
https://anti-sell.com/seo/ - 15 ways to find SEO clients as a freelancer.
Original talk description:
More and more people are getting into freelancing – whether as a side-income alongside their day job at an agency or in-house, or as their dedicated full-time income. Freelance life is amazing, but it can also be very challenging. Whether you’re considering going freelance, have only just started out, or have been in the game for a while, this talk will give guidance on how/when to ‘take the plunge’ and how to prepare for it, doing sales & networking, the business side of things, how to keep sane and involved in the industry, growing into an agency, and more. While mostly focussing on SEO freelancing, the tips and advice will apply to all industries. so there will be something to take away for all. Steve has been freelancing in the SEO industry since 2013, and has been asking other SEO freelancers for their pearls of wisdom, to make it as relevant and useful as possible.
Online Networking (Anti-Sell Style) | Cardiff Met Centre for Entrepreneurship...Steve Morgan
On Wednesday 22nd April I was the guest on a webinar hosted by Cardiff Metropolitan University's Centre for Entreprenurship.* In this version of my Anti-Sell talk, I focused on giving online networking tips, especially in light of the Coronavirus/COVID-19 and therefore the fact that the lockdown has put a hold on offline/face-to-face networking opportunities.
* The original plan was to run a networking workshop for Cardiff Met students - at their Cardiff Llandaff campaus - in mid-March, but it was inevitably postponed due to the lockdown.
How to (Anti-)Sell Yourself - Online Personal Branding & Networking Tips | Sw...Steve Morgan
On Thursday 17th October 2019 I spoke at Swansea Digital Marketing (a.k.a. Swansea SEO) at Old Havana in Swansea, South Wales. An adapted version of the talk that I gave at Freelance Heroes Day earlier in the year, this version has more of a personal branding/networking slant to it (with a few SEO-related tips in it for good measure) and was more broad in its targeting: agency employees, small business owners, in-house staff, etc. (i.e. not just freelancers).
Anti-Sell: Lead Generation & Networking Tips for Freelancers who Hate Sales |...Steve Morgan
On Thursday 16th May 2019 I spoke at Freelance Heroes Day 2019 at Grand Station in Wolverhampton, a yearly all-day conference hosted by the Freelance Heroes community. I gave sales, networking and lead generation tips in line with my newly published book, Anti-Sell.
Lightning Talk: The History of SEO (in 3 Minutes) | Cardiff SEO MeetSteve Morgan
On 17th November 2016 I did a lightning talk to raise money for charity. The talk covered 20 historical milestones in the history of SEO (Search Engine Optimisation), including various Google updates and products being launched. Every 9 seconds the slides would auto-rotate, making talking about each one all the more challenging...!
SEO & Civil Law: Protecting Yourself from Unfortunate Client Disputes | brigh...Steve Morgan
While the vast majority of my client relationships have been healthy and happy, a dark cloud hung over me for most of 2015 when a client refused to pay me, resulting in us fighting it out in court (thankfully I won and I've since been paid). In this talk I gave advice on what to do to try and avoid disputes from happening in the first place, as well as how best to protect yourself should one happen, covering everything from contracts to courtrooms.
Talk date: Friday 2nd September 2016
SEO & Design: Have Your Cake & Optimise It Too | Design Stuff CardiffSteve Morgan
On 23rd July 2015 I gave a talk at Design Stuff Cardiff, a monthly design meetup held at 10 Feet Tall, Cardiff.
I discussed SEO factors that affect and complement design, including image SEO, ways to optimise text-light websites and link building tips for designers. Additionally, I talked about SEO's 'bad rep' status (especially in the design community) as well as how good SEO is all about balance.
Choose Your Own Adventure: SEO For Web Developers | Unified DiffSteve Morgan
On Thursday 19th June 2014 I gave a talk at Unified Diff (a monthly web/software development meet-up) in FoundersHub in Cardiff.
The structure of the talk allowed the audience to choose the topics of their choice. We only had time for 4 out of a possible 12, which were (in order):
- URL Parameters
- Canonicalisation
- Titles & Metadata Best Practice
- Status Codes / Redirects Best Practice
However this version of the deck contains the slides for all 12 topics, so if you were there on the night and were hoping that I'd cover a particular topic, well now you can see the slides at least!
Google-Friendly Link Building Tactics For Online Sellers | Online Seller WalesSteve Morgan
A talk I gave at Online Seller Wales' OSWCardiff event (#OSWCardiff) providing white-hat link building tactic recommendations for eCommerce site owners, especially looking at opportunities where links might be sitting under your nose and there for the taking, such as links from association websites, links from the sites of the brands that you sell, gaining links from having funny/creative 404 pages and many more.
A talk I gave at Welsh ICE (as part of their Friday ICE talks) on 31st January 2014. As the slides are all pictures, here are the notes to go with them:
Slide 2 – Search
- If you Googled it…
- Not Hargreaves Services plc or Henoch-Schönlein Purpura (thank goodness!)
Slide 3 – Books
- No, I meant Highly Sensitive Person or Highly Sensitive People!
- Two books: one more general, the other more work-related
Slide 4 – Crying
- And no… Don’t just mean I’m touchy
- Not just about emotions – environmental stimuli, too
Slide 5 – Five
- It affects 1 in 5 people
- 20% of this room could be affected
Slide 6 – Women & Men
- Affects men & women equally, 50/50
- Harder for men to accept/distinguish
Slide 7 – Family
- This may not apply to you, but…
- If not, think of your husband, wife, boyfriend, girlfriend, mum, dad, brother, sister, children
- Books dedicated to raising highly sensitive children, etc.
Slide 8 – Employees
- Not just family, but think of your employees
- HSPs may respond differently to how they’re treated compared to non-HSPs
Slide 9 – Bright
- We’re more easily affected by environmental stimuli
- Bright lights, glare, background noises…
- It affects us more than non-HSPs – attracts our attention and draws our energy
Slide 10 – Overwhelmed
- We’re more easily overwhelmed
- Non-HSPs might be able to handle stressful situations better
Slide 11 – Crowd
- Also overwhelmed by crowded places
- I think it makes a difference if we can easily escape, e.g. music festivals (tent nearby)
Slide 12 – Hugs
- Now onto some positives…
- We tend to be more empathetic
- We respond to people’s moods
Slide 13 – Moods
- Speaking of which, we are good at sensing people’s moods
- E.g. we might pick up on someone who’s upset when other people can’t
- And we can ask “hey, are you ok?”
Slide 14 – Detail
- We are also good at tasks that require attention to detail
- Very well suited to HSPs – might be boring for non-HSPs, but we (can often) relish them
Slide 15 – Spelling
- We are good at picking up on minor details
- This is good for noticing differences between different documents, or spelling mistakes
- We make good proofreaders!
Slide 16 – Concentration
- We often tend to be better to concentrate
- (So long as there’s no environmental stimuli to distract us, that is!)
Slide 17 – Creativity
- We tend to be creative people
- Writers, artists, musicians…
- You often hear the phrase “sensitive soul” around creatives
Slide 18 – Free Lance
- HSPs are better suited at self-employment
- A chapter in one of the books is dedicated to freelancing
- One of the reasons I went self-employed!
Slide 19 – Start
- Applies to startups, too
Slide 20 – Box
- I spoke to someone about how I was a self-diagnosed HSP recently and they said:
- “Why do you want to put yourself in a box?”
- I found it liberating when I realised
- Box me up…!
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
7. @steviephil #BrightonSEO
PREPARATION
Pre-campaign planning
• Started planning in July 2014
(6 months early)
• Approached bloggers to guest blog:
• Past and present clients/candidates
• People we wanted as clients/candidates
• Local experts in their field (IT or Recruitment)
29. @steviephil #BrightonSEO
• Re-using ‘dead’ guest posts
• Using guest blog posts you’re struggling to publish
• ‘Haggling’ paid guest posts
• Getting back-up posts written by a copywriter
OTHER CONTENT
Additional elements of a
‘content blitz’
30. @steviephil #BrightonSEO
THE COST
The free stuff
• Hosting =
• Theme =
• Coming Soon Page =
• Google Calendar Events =
• Knight Lab TimelineJS =
• SlickQuiz =
• (Almost) all content =
• All images =
£0
31. @steviephil #BrightonSEO
• CR 25 domain =
• Akismet [Business] x 3 months =
• CR 25 ‘cake’ logo =
• £25 iTunes vouchers x 3 =
• Copywriting x 4 back-up posts =
• Press release & outreach =
• Infographic =
£7.19
£9.66
£13.57
£75.00
£100.00
£150.00
£200.00
THE COST
The free stuff
32. @steviephil #BrightonSEO
• CR 25 domain =
• Akismet [Business] x 3 months =
• CR 25 ‘cake’ logo =
• £25 iTunes vouchers x 3 =
• Copywriting x 4 back-up posts =
• Press release & outreach =
• Infographic =
TOTAL =
£7.19
£9.66
£13.57
£75.00
£100.00
£150.00
£200.00
£555.42
(c. £22 pp)
THE COST
The free stuff
33. @steviephil #BrightonSEO
• CR 25 domain =
• Akismet [Business] x 3 months =
• CR 25 ‘cake’ logo =
• £25 iTunes vouchers x 3 =
• Copywriting x 4 back-up posts =
• Press release & outreach =
• Infographic =
TOTAL =
£7.19
£9.66
£13.57
£75.00
£100.00
£150.00
£200.00
£355.42
(c. £14 pp)
THE COST
The free stuff
34. @steviephil #BrightonSEO
• CR 25 domain =
• Akismet [Business] x 3 months =
• CR 25 ‘cake’ logo =
• £25 iTunes vouchers x 3 =
• Copywriting x 4 back-up posts =
• Press release & outreach =
• Infographic =
TOTAL =
£7.19
£9.66
£13.57
£75.00
£100.00
£150.00
£200.00
£205.42
(c. £8 pp)
THE COST
The free stuff