Be Your Own Technology Brand Ambassador

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If you are a technologist aspiring to create your technical branding, then this talk is you! This talk encourages you to be yourself and to create a unique identity for yourself in the technology ecosystem. Through my experiences and lessons learnt, I will share tips and techniques to create awareness about your technical competence both outside and inside your company. Such a branding will help you grow and will provide you with opportunities that you thought never existed.

Technology

Facts & Numbers [2014]
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11 Million professional software developers

•

7.5 Million hobbyists

•

29 Million ICT-skilled workers

•

5.3% more than in 2011

http://www.infoq.com/news/2014/01/IDC-software-developers

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United States – 19.2%
China - 10.1%
India - 9.8%.

http://www.infoq.com/news/2014/01/IDC-software-developers

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Works AheadID: 183898 © Eun Jin Ping Audrey | Dreamstime Stock Photos

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Colorful BundleID: 186677© Charles Shapiro | Dreamstime Stock Photos

Bill Scott
http://www.looksgoodworkswell.com
UX & Engineering Thought Leader
Author of “Designing Web Interfaces”
Lean Startup/Lean UX/Lean
Engineering Advocate
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Danese Cooper
http://danesecooper.blogs.com
Open Source Diva
CTO Wikimedia Foundation
Chief Open Source Evangelist, Sun Microsystems
Board Member, Open Source Initiatives
Special Advisory Board, Mozilla
…..

13

Scale Your Visibility

16
http://anewdesigns.blogspot.in

“Not telling the truth is the quickest
way to turn yourself into a
stranger.”
Mark W. Perrett

17

Do what you love
Do what you believe in
Do it with all your passion

18

Market yourself!
Photograph by: Stock photo , Thinkstock

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Thank you!
Pragati.Rai@paypal.com
@pragatiogal
www.slideshare.net/pragatiogal

26

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Be Your Own Technology Brand Ambassador

1. Be Your Own Technology Brand Ambassador Build your Technology Brand Pragati Ogal Rai Chief Technology Evangelist PayPal (eBay Inc.) 1 @pragatiogal

2. Author of “Android Application Security Essentials” Mobile Developer Relations, PayPal North America 15+ Technology Experience Thought Leader Mobile, Android, Security, Payments and Commerce Pragati.Rai@paypal.com @pragatiogal www.slideshare.net/pragatiogal www.linkedin.com/in/pragati 2

3. Agenda All about YOU! Technology Brand Why? What? How? 3

4. Why should I create a Technology Brand? http://freestockphotoz.blogspot.in 4

5. Facts & Numbers [2014] • 11 Million professional software developers • 7.5 Million hobbyists • 29 Million ICT-skilled workers • 5.3% more than in 2011 http://www.infoq.com/news/2014/01/IDC-software-developers 5

6. United States – 19.2% China - 10.1% India - 9.8%. http://www.infoq.com/news/2014/01/IDC-software-developers 6

7. 7

9. What is a Technology Brand? http://freestockphotoz.blogspot.in 9

10. Brand /brand/ NOUN A type of product manufactured by a particular company under a particular name A particular identity or image regarded as an asset A particular type or kind of something http://www.oxforddictionaries.com 10

12. Bill Scott http://www.looksgoodworkswell.com UX & Engineering Thought Leader Author of “Designing Web Interfaces” Lean Startup/Lean UX/Lean Engineering Advocate 12

13. Danese Cooper http://danesecooper.blogs.com Open Source Diva CTO Wikimedia Foundation Chief Open Source Evangelist, Sun Microsystems Board Member, Open Source Initiatives Special Advisory Board, Mozilla ….. 13

14. http://freestockphotoz.blogspot.in 14

15. How do I create my Technology Brand? http://freestockphotoz.blogspot.in 15

16. Scale Your Visibility 16 http://anewdesigns.blogspot.in

17. “Not telling the truth is the quickest way to turn yourself into a stranger.” Mark W. Perrett 17

18. Do what you love Do what you believe in Do it with all your passion 18

19. Develop a Strategy forbes.com 19

20. Identify and Use Tools 20

21. BattleHack 2013 Winners 21

22. Market yourself! Photograph by: Stock photo , Thinkstock 22

23. Use the power of social media 23

24. Brand building is a process 24 http://agmarketingconsulting.com

25. Summary • Invest in building a positive technology brand • Use tools to create and market your brand • Develop a strategy and keep working on it 25

26. Thank you! Pragati.Rai@paypal.com @pragatiogal www.slideshare.net/pragatiogal 26

Editor's Notes

29 million ICT-skilled workers in the world as we enter 201417459 as on 1st Mar 2013. Source - National Bureau of Statistics for Java Developers India
Be true to yourself! Identify your passion.
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