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Be Your Own Technology Brand Ambassador

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If you are a technologist aspiring to create your technical branding, then this talk is you! This talk encourages you to be yourself and to create a unique identity for yourself in the technology ecosystem. Through my experiences and lessons learnt, I will share tips and techniques to create awareness about your technical competence both outside and inside your company. Such a branding will help you grow and will provide you with opportunities that you thought never existed.

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Be Your Own Technology Brand Ambassador

  1. 1. Be Your Own Technology Brand Ambassador Build your Technology Brand Pragati Ogal Rai Chief Technology Evangelist PayPal (eBay Inc.) 1 @pragatiogal
  2. 2. Author of “Android Application Security Essentials” Mobile Developer Relations, PayPal North America 15+ Technology Experience Thought Leader Mobile, Android, Security, Payments and Commerce Pragati.Rai@paypal.com @pragatiogal www.slideshare.net/pragatiogal www.linkedin.com/in/pragati 2
  3. 3. Agenda All about YOU! Technology Brand Why? What? How? 3
  4. 4. Why should I create a Technology Brand? http://freestockphotoz.blogspot.in 4
  5. 5. Facts & Numbers [2014] • 11 Million professional software developers • 7.5 Million hobbyists • 29 Million ICT-skilled workers • 5.3% more than in 2011 http://www.infoq.com/news/2014/01/IDC-software-developers 5
  6. 6. United States – 19.2% China - 10.1% India - 9.8%. http://www.infoq.com/news/2014/01/IDC-software-developers 6
  7. 7. 7
  8. 8. 8 Works AheadID: 183898 © Eun Jin Ping Audrey | Dreamstime Stock Photos
  9. 9. What is a Technology Brand? http://freestockphotoz.blogspot.in 9
  10. 10. Brand /brand/ NOUN A type of product manufactured by a particular company under a particular name A particular identity or image regarded as an asset A particular type or kind of something http://www.oxforddictionaries.com 10
  11. 11. 11 Colorful BundleID: 186677© Charles Shapiro | Dreamstime Stock Photos
  12. 12. Bill Scott http://www.looksgoodworkswell.com UX & Engineering Thought Leader Author of “Designing Web Interfaces” Lean Startup/Lean UX/Lean Engineering Advocate 12
  13. 13. Danese Cooper http://danesecooper.blogs.com Open Source Diva CTO Wikimedia Foundation Chief Open Source Evangelist, Sun Microsystems Board Member, Open Source Initiatives Special Advisory Board, Mozilla ….. 13
  14. 14. http://freestockphotoz.blogspot.in 14
  15. 15. How do I create my Technology Brand? http://freestockphotoz.blogspot.in 15
  16. 16. Scale Your Visibility 16 http://anewdesigns.blogspot.in
  17. 17. “Not telling the truth is the quickest way to turn yourself into a stranger.” Mark W. Perrett 17
  18. 18. Do what you love Do what you believe in Do it with all your passion 18
  19. 19. Develop a Strategy forbes.com 19
  20. 20. Identify and Use Tools 20
  21. 21. BattleHack 2013 Winners 21
  22. 22. Market yourself! Photograph by: Stock photo , Thinkstock 22
  23. 23. Use the power of social media 23
  24. 24. Brand building is a process 24 http://agmarketingconsulting.com
  25. 25. Summary • Invest in building a positive technology brand • Use tools to create and market your brand • Develop a strategy and keep working on it 25
  26. 26. Thank you! Pragati.Rai@paypal.com @pragatiogal www.slideshare.net/pragatiogal 26

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